Jordan Holland and Katie Hogan

It Depends

Health EN ↓ 92 episodes

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

Author

Jordan Holland and Katie Hogan

Episodes

65. Practice your pitch, taping cats together, and It Depends merch? 13.07.2024 42:16

Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization,...

64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniors 02.07.2024 1:02:33

In this week’s snark-filled episode of It Depends , Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religion, and CrossFit. Katie discusses her perfect landlords while Jordan rants about his gym move debacle and a landlord blocking their Pride events. The duo also explor...

63. Wearables are for women, saunas are for men 21.06.2024 58:36

Katie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential. Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the history of June 13th and debate the most useless gym equipment (spoiler: it's not what you think). They tackle Yelp reviews, wearable tech, and the mental health...

62. The gym without a face, CrossFit Games Semifinals, and Hyrox at your gym 02.06.2024 1:00:00

61. Humans vs the algorithm, sucking at sales, and snakes everywhere. 19.05.2024 56:52

Katie and Jordan kick things off with lots of snake-related news and then Katie gets a little heated over Orange Theory's "data-driven" coaching style. The team answers a listener question about sales and they get into gym filming etiquette.

60. Don't be the best, lessons from Stages, ISSA making moves, and I hate your vibe. 30.04.2024 52:46

Katie and Jordan go way off track with bad gym vibes and conjoined twins but once they rein it back in there is some really good stuff to learn from Stages cycling and the ISSA. Don't drop people just because you don't mesh with them and make sure you are taking advantage of the new tools from CrossFit HQ.

59. Jay Decoons is here, the Open is over and we loved it, and a SWEEET listener quesiton 01.04.2024 1:44:09

We got the new big dog of the affiliate team for an expansive conversation on all things affiliate. We were already hyped on his resume when he first got hired but after getting to unpack all things affiliates with him we are even more bought in. Great listener question about the risk of losing the love for CrossFit but making it a business and all the normal ramblings.

58. Lay off the buterfly and don't let the brand languish. Lessons from Lifetime Fitness, Bowflex, and Jazzersize. 09.03.2024 59:47

Katie and Jordan go ham on butterfly pull ups and catch up on a lot of CrossFit news. The Open is in full swing and Katie was basically the most important and beautiful person at the live announcement. The duo draws lessons from Lifetime's stellar performance and they dig into the risk of the CrossFit brand languishing if the players in this community don't all row in the same direction....

57. Charge like a bathhouse, Riot is closing, and selling your gym 23.02.2024 50:33

ChatGPT says: In the engaging episode of "It Depends" dated February 22, hosts Katie Hogan and Jordan Holland dive into an eclectic mix of topics, from Taco Bell's innovative menu collaborations and a judge's scandalous resignation to the historic conclusion of Japan's Naked Man Festival. They weave in fascinating historical tidbits like the introduction of popcorn to Engl...

56. Can there be too much sex in the gym? What if your partner sucks? 06.02.2024 53:12

55. Your CRM game better be strong. Tesla, Tiktok and burnout? 19.01.2024 59:51

54. Why do people fawn over earlier eras of CrossFit, Google search trends, new years resolutioner haters 31.12.2023 1:05:18

Jordan and Katie discuss why folks seem so enamored with an earlier era of CrossFit. They dig into industry news about Google search trends and what they indicate. And the team unpacks negative attitudes around the influx of New Years resolutions. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newslett...

53. SEASON 2! Well sort of. Year 2, so basically the same thing. 15.12.2023 48:10

November 30, Affilaite fee increase, L2 requirement, and the industry outlook according to us 02.12.2023 1:02:56

Jordan and Katie hit the usual topics but there is no way around the news out today about the affiliate fee going up an average of 50%. Jordan has been saying this should happen for a long time. Now that he is back in an affiliate that is still not recovered has the tune changed?

November 16, Language matters, CEO's maybe not so much, and when to start marketing your new business. 17.11.2023 54:07

November 9, Games problems, sweaty member problems, trough of sorrow problem. 10.11.2023 59:57

Katie is coming in hot today. That is all there is to say.

November 2, Don't be like lifetime fitness, do have a plan for a broader service offering, and make sure you are casting a wide net for new members. 03.11.2023 56:17

Jordan and Katie talk about shoes and why you probably need less CrossFit gear than you currently own. Big and depressing news from Lifetime Fitness, and Hyperice and Escape Fitness are teaming up on recovery and what it means for you. Jordan isn't happy with the MCU. The paper, or the cinematic universe, but only one is discussed on the show. CrossFit | CrossFit Games | Become a CrossFit Aff...

October 26, Rogue Invitational is predictive, Spotify has the answer, and you need more continuing education 28.10.2023 56:53

Katie and Jordan basically teach a masterclass in business with lessons from Spotify. The team goes down a Fast and Furious rabbit hole for a bit but then the fitness business talk comes back in strong with continuing education, Centr making moves, and all about prospects and leads. Also, Jordan might be in love with Daniel Chaffey. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt In...

October 19, Super plunge and Ultra Theragun, stop buying new stuff for the gym, and drop ins suck sometimes 19.10.2023 55:15

October 12, Your business partner might suckk, CLIMBR gets acquired, and Oura is doubling down on stress 13.10.2023 44:09

Katie Hogan and Jordan Holland are back with a dive into the Forme and CLIMBR deal, the changes Oura is making to it's platform and business model and they answer a listener question about a lazy good for nothing business partner. And there is still more. Check it out. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press |...

October 5, Sharing pronouns, Lulu vs Peloton, and gym lounge areas 06.10.2023 1:04:01

Katie and Jordan dig into the partnership between lululemon and Peloton and pull out lessons for gym owners and CrossFit HQ, as well as hit on cereal, gym lounge areas, using pronouns in the gym and inclusivity in general.

September 29, Jenn Green senior manager of US gym ops, writing a business plan, and fitness in the metaverse 01.10.2023 1:01:18

Katie and Jordan get to sit down with Jenn Green to chat about what she does for affiliates. The pair discusses Xponential Fitness getting into the metaverse, there is a listener question about business plans and so much more. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Hist...

September 21, Everyone is a salesperson, lessons from EoS and Planet Fitness. 24.09.2023 56:20

Katie and Jordan get into who should be selling in your business. Spoiler alert it is EVERYONE! They chat about lessons from EōS Fitness and what to learn as they cross 1 million member mark. And maybe you stop trippin' when CrossFit changes a CEO. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professio...

September 14 Orange Theory is coming for your weightlifters and The CrossFit Games equipped by Life Fitness? 17.09.2023 56:46

Katie and Jordan get into Orange Theory Fitness' new strength program as well as Life Fitness entering the functional fitness equipment fray with a new equipment line. The duo discusses paying your staff for opening and closing and is it ok to run your gym as a hobby.

September 7, Guido Trinidad is crushing it, but you already knew that, vacations are important, and maybe you should upgrade your gym tech 09.09.2023 1:12:47

Katie and Jordan get to talk shop with the legend who built Peak 360 CrossFit and Wodapalooza as well as engage in their normal frivolous banter covering industry news on Xponentials new partnerships and Crunch Fitness' new technology integrations. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Profession...