Intellicast

Welcome back to Intellicast! On today’s episode, Gabby Blados and Brian Peterson are joined by special guest Brianna Boyer, the Senior Director of Solution Strategy from AYTM, to discuss agile research. Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research industry, Brianna talks about how she kind of fell in...

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!  Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to dec...

Welcome back to Intellicast!  On today’s episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan’s background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around design, and its importance, especially in marketing...

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jum...

Welcome back to Intellicast! It is our last episode of season 6. Rather than revisiting past interviews as we have in the past, Brian Lamar and Producer Brian take a look back at this past season. They talk about the biggest trends from this season, their favorite guests, favorite news stories, what they felt were the best episodes of the season, and more.  They even go back to see if what they th...

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist. Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.signif...

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they reported.  Next, the guys discuss some of the execut...

Welcome back to Intellicast! Today’s episode is a bit different than normal. Brian Lamar and Producer Brian kick off the episode by jumping into some market research news, but all stories are tied to the theme of today’s epsiode: AI. First up, the guys discuss the news of SurveyMonkey’s new AI tool called Build with AI. They talk about how this can help non-researchers write better questionnaires,...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into some of the recent news from around the market research industry. The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about not only the ones left on the schedule for 2023 bu...

Welcome back to Intellicast! We have another great guest joining us on today's episode. Craig Alter, who works in consumer insights at Perfetti Van Melle, joins Brian Lamar and Producer Brian to talk about how research has evolved from a brand perspective this year. Before diving into the discussion, Craig brings us up to speed on what has happened with him since his last appearance on the podcast...

Welcome back to Intellicast! On today’s episode, we are joined by Jeremy Zogby, the managing partner of John Zogby Strategies to talk about the current state of America, polling, and we even get a sneak peek into some results from their own proprietary research. Hang in there too, it is a long one, but an awesome one. Kicking off the episode, Brian Lamar and Producer Brian get Jeremy’s take on the...

Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him. The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some of the thoughts and strategy behind the rebrandin...

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast. As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicag...

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more! The episode kicks off with Angelica and Brian talk...

Thanks for tuning in to another episode of Intellicast! We’ve entered the August lull, so this is a quick, news-filled episode. Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimately had quite the buzz. Zoom has updated their ter...

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian are talking about market research news in today’s episode! First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social platform. In the words of Producer Brian, “this jus...

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys discuss GfK’s plans to sell its European Consumer Pan...

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related! The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their caree...

Thanks for tuning in to Intellicast! In this episode, Brian Lamar and Producer Brian discuss conferences and some news stories from the past few weeks (yes, we know it’s been a while since our last episode!) So, without further ado, let’s jump right in. The episode kicks off with some feedback we received on our last episode! In it, we had a conversation on the conference in Hilton Head, which was...

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it! Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They a...

Welcome back to Intellicast! This episode is a much-anticipated recap of the IIeX conference last week. It’s not your average recap though; we’re joined by Mike Herrel of Directions Research! He’s a long time listener and first-time guest so we’re excited to have him! Before we get into the IIeX recap, Mike gives an overview of Directions’ integration of Seek a few years ago as well as Aimpoint Re...

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta,...

Welcome back to Intellicast! We have a special interview today with Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! This is Lindsey’s third time on the podcast and we’re so happy to have her on again to discuss some of the research we’ve partnered on surrounding mental health—a great segue into Mental Health Awareness Month! The interview kicks off with some background into Brandtrust’s r...

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences! The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We’re all familiar with Producer Brian and his awesome work behind the...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from the market research industry. The guys will take some time to cover current events, conferences, and more. Brian Lamar has had a busy travel schedule for Q1, so he kicks off the episode by sharing his experience with a few different industry conferences including Quirks, the Pharmaceutical Co...