Intellicast

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the...

Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going forward. They then touch ACKWEST's purchase of Precis...

Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news. Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a disco...

Welcome back to Intellicast! We are putting the final touches on season seven. We want to thank all of you who tuned in this year; we really appreciate it. In this year’s Best Of episode, we are going to revisit a few of our favorite interviews from 2024. [0:54 Seconds] First up is Roddy Knowles, who made his return to the podcast after several years. He, Brian, and Matthew touched on his journey...

Welcome back to Intellicast! In today's episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand. Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO of Brandtrust, and Pal Afzelius, the CEO of Protobr...

Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson. Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for Thanksgiving dinner (or, in Gabby's case – Thanksg...

Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles. Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to move over to dtect, a new data quality platform. A...

Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry. The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations. Next, the guys talk about the new long-term stake that Lac1 took in Ipsos...

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry. Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group. Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent...

Welcome back to Intellicast! On today's episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more! Kicking off the episode, Jeremy talks with Brian and Jason about potential adjustments polls...

Welcome back to Intellicast! On today's episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry. Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflecting on lower AI valuations until a market leader e...

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry. Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to deliver richer, more actionable insights. In the followi...

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by EMI's Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality. The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Quality Pledge that some organizations have signed. T...

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th. Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the ins...

It's been a while, but we are back! Returning from a brief hiatus, host Brian Peterson is joined by Jason Inderhees to talk about the big story in the sample industry and other news from around market research. The guys get right to it and address the elephant in the room: Dynata filing for Chapter 11. The guys talk about the news and its potential impact on the broader market research industry. B...

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality...

Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole. Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early j...

Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference. Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual...

Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago. Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-a-lifetime event that they were glad they were abl...

Welcome back to Intellicast! EMI's own Matthew Alexander joins host Brian Peterson to discuss the latest market research news. Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks. The guys then dive into the market research news, s...

Welcome back to Intellicast! We have a special episode for you today! Brian Peterson is joined by Mary Draper and special guest Karine Pepin, co-founder of The Research Heads, for an in-depth conversation on data quality. Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to start The Research Heads. She talks about the market g...

Welcome back to Intellicast! On today’s episode, Gabby Blados and Brian Peterson are joined by special guest Brianna Boyer, the Senior Director of Solution Strategy from AYTM, to discuss agile research. Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research industry, Brianna talks about how she kind of fell in...

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!  Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to dec...

Welcome back to Intellicast!  On today’s episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan’s background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around design, and its importance, especially in marketing...

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jum...