Intellicast

Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to discuss the latest news from around the insights industry, including people on the move, synthetic data evaluation frameworks, and the release of the latest Global Data Quality Benchmarking Report. Kicking off the episode, Brian and Gabby congratulate several industry leaders on their recent career moves, including...

Welcome back to Intellicast! We have another MR news-centric episode today, with Matthew Alexander joining Brian Peterson to discuss the latest happenings. Starting off, Brian and Matthew discuss Rep Data’s third acquisition in the last two months. Coming off of the acquisitions of Redem and SightX, Rep Data announced they had acquired OWL Solutions, a survey programming specialist. Matthew and Br...

Welcome back to Intellicast! On today’s episode, Brian and Gabby dive into the latest news from around the insights industry. They also spend some time examining an issue impacting all of research, but it is not as prevalent as AI or data quality: feasibility. Kicking it off, Gabby and Brian talk about Forrester’s first quarter results. While Forrester reported earnings down 5%, what both Brian an...

Welcome back to Intellicast! On today’s episode, Brian is joined by Mary Draper and Matthew Alexander to recap the highlights and key themes of several spring conferences, including Ignite Data Quality, Ignite B2B, and IIEX. Kicking off the episode, Mary shares her perspective from Ignite Data Quality, noting a shift toward more advanced and actionable conversations. This included a greater focus...

Welcome back to Intellicast! On today’s special episode, Brian and Jason are joined by Eric Corliss and Jennifer Coleman from The Directions Group to discuss their approach to AI, the transition to an integrated intelligence approach, and the launch of their new AI-powered platform, Linara. Kicking off the episode, Jennifer introduces integrated intelligence as a way to move beyond traditional res...

Welcome back to Intellicast! On this special episode of Intellicast, Brian and Gabby are joined by Konovo’s CEO, Tal Rosenberg, and the President and Founder of Rare Patient Voice, Wes Michael. They join the podcast to provide details around Konovo’s recent acquisition of Rare Patient Voice, and what it means for healthcare research. Kicking off the interview, Tal and Wes provide background on the...

Welcome back to Intellicast! On this episode, Brian is joined by EMI’s VP of Operations, Kathleen Hock, who is back from Georgia and ready to give all the details from SampleCon 2026. Kicking off the episode, Kathleen talks about the resort where SampleCon was held this year. She also talks about how this year’s location compares with last year's in Pasadena, and some of the benefits of having eve...

Welcome back to Intellicast! On today’s episode, Brian is joined by EMI’s Director of Research, Aron Wilson, to talk about the latest news from around the market research industry. Kicking off the episode, the two dive into a new partnership between the Data Quality Co-op and Dig Insights. The partnership brings continuous, independent quality validation into the research process, signaling a shif...

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by a friend of the podcast and the newly named Executive Vice President of Products for Rep Data, Vignesh Krishnan. He joins the podcast to discuss Rep Data’s recent acquisition of ReDem, as well as data quality and fraud. Kicking off the episode, Vignesh gives Brian the inside details on how ReDem will integrate into the Re...

Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to discuss the latest news from around the market research industry. Before jumping into the news, Brian and Gabby trade notes on the Super Bowl. (Not the game, as they both agree it was a bit of a snoozer) They talk about their favorite commercials, the ones they were less impressed with, and Bad Bunny’s performance....

Welcome to season nine of Intellicast! On today’s season premiere (and very special episode), Brian is joined by Gabby Blados, Matthew Alexander, and Jason Inderhees to celebrate a major milestone for the show; its 300th episode! The team takes some time in the first half of this episode to take a step back to reflect on the conversations, people, and moments that have shaped Intellicast over the...

Welcome back to Intellicast! On the final episode of 2025, Brian is joined once again by Gabby Blados to reflect on some of the biggest trends, news stories, and more that shaped market research this year. Kicking off the episode, Brian and Gabby walk through some of the major people-on-the-move news from across the industry. Leadership changes, promotions, and board elections signaled a period of...

Welcome back to Intellicast! On today’s episode, Brian is joined by Lilah Raynor, CEO of Logica Research, to break down the newest edition of their Future of Money report. The report is one of the most consistent and revealing longitudinal studies on how Americans think about money, work, and the economy. This semi-annual study, which has been running since 2017, offers an in-depth look at the fin...

Welcome back to Intellicast! On today’s episode, Brian is joined by Matthew Alexander for a news-heavy, and slightly feisty, conversation covering mergers, data quality, respondent experience, and a brand-new recurring segment we didn’t know we needed: the “No Sh*t, Sherlock”* news section. The episode kicks off with a look at recent M&A activity, as Voxco’s owner, Terminus Capital Partners, acqui...

Welcome back to Intellicast! On today’s episode, Brian is joined by Henry LeGard, CEO and founder of the fraud detection company Verisoul, for an in-depth discussion on the evolving state of data quality and fraud detection in market research. We kick off the podcast by having Henry share how Verisoul, a company built initially to stop banking and fintech fraud, has quickly become one of the most...

Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to cover one of the busiest news weeks the insights industry has had in a while, featuring a billion-dollar merger, a major leadership shake-up, and plenty of questions about what’s next. The episode kicks off with the biggest headline of the week: Qualtrics’ announcement that it plans to acquire Press Ganey Forsta fo...

Welcome back to Intellicast! On today’s episode, Brian is joined by market research’s favorite lobbyist, the Senior Vice President of Advocacy for the Insights Association, Howard Fienberg. He makes his return to Intellicast to discuss the latest developments in privacy legislation and more. Kicking off the episode, Brian and Howard discuss the current state of privacy legislation in the United St...

Welcome back to Intellicast! Brian Peterson is freshly back from the 2025 Corporate Researchers Conference (CRC) in Chicago and is ready to break it all down. Joining him is his presenting partner at CRC and Vice President of The Link Group, Andrew Hunt. Andrew and Brian jump right in and discuss the overall trends from the conference, including: How AI is not the end-all, be-all, but how it is be...

Intellicast is back with a brand-new episode covering the latest news from around the market research industry. Join Brian Peterson and Aron Wilson as they break down the latest headlines, including: Decline in Forrester's Q2 revenue Azure Knowledge rebrand to Matrix Kantar and Cint expanding their partnership How iOS 26 will hurt mobile polling and representative sample A class-action privacy law...

The research world is never short on headlines, and this week’s Intellicast is proof. Brian and Gabby return to break down the latest headlines from around the market research industry. Topping the list is a deep dive into the new whitepaper from Strat7, which compares synthetic data providers using real-world testing methods. The whitepaper finds that while synthetic data performs well on individ...

What do car dealership surveys, goldfish, and chatbots have in common? They all come up in this episode of Intellicast, where Brian and Mary sit down with Lorin Drake, a Consumer Insights Strategist at Publix, to discuss all things respondent experience. It is a refreshingly honest discussion about what’s broken in the world of survey design—and how to potentially fix it. The episode begins with L...

In this news-packed episode, Brian and Gabby break down the biggest happenings shaking up the market research space. Ipsos is expanding its European footprint with the proposed acquisition of the BVA Group, and AckWest continues its M&A spree, this time adding healthcare research firm Reckner to its growing roster. The industry is also seeing a wave of rebrands—Toluna is consolidating under one na...

Were you in Washington, DC, last week for IIeX? If not, our latest episode of Intellect has you covered! Brian Peterson and Matthew Alexander were in the nation’s capital for this year’s event and sat down to recap all the trends and topics. Let’s dive into what the guys discussed: Data Quality Takes Center Stage One of the most talked-about issues this year was data quality, spurred on by the rec...

In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges arou...

Welcome back to Intellicast! Joining Brian Peterson on today’s episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder. The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended. Next, Gabby...