EMI Research Solutions
Intellicast
Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.
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EMI Research Solutions
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Latest episode
Jun 30, 2026
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Episodes
S2E19 - Consumer Data Protection, Ice Cream and the NBA Finals 07.06.2019 29:53
Welcome back! We have another great episode of Intellicast. The episode starts with Adam and Brian discussing the new consumer data protection law the was signed into law last week, and how it and other laws like it could impact market research. (You can read our new blog about it here: https://emi-rs.com/2019/06/06/a-step-closer-to-us-style-gdpr/). After that deep discussion, the rest of the epis...
S2E18 - An AAPOR Recap with Adam Dietrich 23.05.2019 34:28
Welcome back! This week we have another great episode of Intellicast. We are joined by a regular guest to the podcast, Adam Dietrich. He joins Brian and Adam to discuss the latest in market research news, including: • Shortlist of Kantar bidders being announced • The polling fail in the Australian election • New Dynata news • Veriglif launch • And much more! Adam also gives the guys a recap of the...
S2E17: Relaunches, Rebrands, and More! 17.05.2019 33:33
We have another great episode of Intellicast to get you into the weekend! This week, the guys dig into the latest market research news, including The Market Strategies International – Morpace relaunch as Escalent, Prodege acquiring Inbox Dollars, and SurveyMonkey’s Q1 revenue report. Adam and Brian, who both recently attended some final presentations at Northern Kentucky University, reflect on rec...
S2E16 - The Kentucky Derby and Respondent Experience 10.05.2019 32:35
Happy Friday! We have another great episode of Intellicast this week. The guys start off with a discussion on the Kentucky Derby, which leads into a Mount Rushmore of sports controversies. They then have a deep discussion on respondent experience in market research, specifically in quantitative. This include what the problem is, how or whether technology has helped, and what needs to be done to im...
S2E15 - IIeX Recap 01.05.2019 32:35
The guys are back from Austin have another great episode of Intellicast for you! In this week’s episode, the guys give a recap of their trip to Austin to attend the Insight Innovation Exchange (IIeX) conference. They discuss the key takeaways they got from the conference, as well as give some special shout-outs. The guys also discuss the latest in market research news, including Ipsos first quarte...
S2E14 - Blockchain And More With Clint Taylor of Sentient Decision Science 18.04.2019 45:01
We have another great Intellicast this week. Joining Adam and Brian on this episode is Clint Taylor of Sentient Decision Science. Clint talks about how he got his start in market research, how he developed Sentient Prime, and the innovations Sentient is making. Clint also spends some time with Adam and Brian discuss blockchain, what it is (including a great definition), and what some of the applic...
S2E13 - David Butler of PureSpectrum 10.04.2019 42:14
Welcome back! On this week’s episode of Intellicast, Adam and Brian and joined in the studio by David Butler, the Chief Client Officer of PureSpectrum. The guys talk about the latest in market research news, including the recent Ipsos acquisition, a potential bidder on Kantar, and Kristin Luck’s new venture. They then dive into how David got his start in market research, his role at Pure Spectrum,...
S2E12 - Thania Farrar of Burke 05.04.2019 18:24
On this week’s episode of Intellicast, Adam is out sick, so Brian is riding solo. He is joined by Thania Farrar, Senior Vice President of Client Service at Burke and the leader of the Cincinnati chapter of Women In Research (WIRe). She joins Brian to discuss how she got her start in market research and her new role at Burke. She also discusses her involvement with Women In Research, as well as her...
S2E11 - Quirk's Chicago Preview 29.03.2019 24:37
We have another great episode of Intellicast this week! Listen in as Brian and Adam talk about the latest market research news, including the potential sale of FocusVision, and the promotion of David Butler at PureSpectrum. Brian also gives a preview of his upcoming session at Quirk's Chicago, as well as what additional sessions he is excited to go see. Toss in a couple of Mount Rushmore's and you...
S2E10 - March Madness 22.03.2019 33:21
We are back with another great episode this week. Tune in as Adam and Brian discuss the latest market research news, including the recent Kantar and Dynata announcements. We also have a new Mount Rushmore as a tribute to the start of March Madness. The guys also talk about the Leukemia & Lymphoma Society fundraising campaign EMI has undertaken as part of our 20th anniversary. Brian and Adam also g...
S2E9 - Qualtrics and Quirks Brooklyn Previews 28.02.2019 30:22
We have another great episode of Intellicast this week! Adam and Brian sit down to discuss the latest market research news, including: • Dynata closing their acquisition of Reimagine • PureSpectrum DIY Tool launch • SampleNinja Launch • And much more! The guys also give a quick preview of Quirks Brooklyn and Qualtrics, including who at Qualtrics they would love to get 5 minutes with. They also giv...
S2E8 – SampleCon Recap and Courtney Williams of Lucid 20.02.2019 35:26
The guys are back from Austin and have a great episode this week! Joining them is Courtney Williams, The Executive Director of Quality at Lucid. The discussion starts with how Courtney got her start in market research, then they dive into a recap and their reviews of SampleCon, and what’s new at Lucid. The conversation changes after that as the guys talk with Courtney about the last 3 songs she’s...
S2E7 - The SampleCon Extravaganza – Part 3 – Andrew Cannon of GRBN 09.02.2019 25:40
This is the final part of our three-part series with SampleCon speakers. On this episode, we are joined by Andrew Cannon of GRBN. He chats with Adam and Brian about how he got started in market research, how he started GRBN and its goal, as well as a preview of his session at SampleCon. They guys then switch gears and discuss the last 3 songs Andrew has listened to, as well as his hidden talent. J...
S2E6 - The SampleCon Extravaganza – Part 2 - Betty Amadou of Research Through Gaming 08.02.2019 33:16
Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming. They discuss how Betty got started in market research, and what led her to start Research Through Gaming. They also talk about the evolution of gamification in research, and how AI and other new technologies have impacted it. Betty also gives a preview of...
S2E5 - The SampleCon Extravaganza - Part 1 - Dyna Boen and Guillermo Murga Of Survata 07.02.2019 30:25
It’s SampleCon time and we have a three-part series for you! Over the next three days, we will feature interviews with speakers from SampleCon 2019 to help you get ready for the conference! In part one, Adam and Brian are joined by Guillermo Murga and Dyna Boen of Survata. They discuss how Dyna and Guillermo got started in market research and what’s new going on at Survata. They also give us a sne...
S2E4 - Rachel Alltmont of SampleCon 29.01.2019 42:13
We have another great episode of Intellicast this week. Adam and Brian talk about the big news from around the market research industry, including Dynata’s acquisition of Reimagine Holdings and PureSpectrum’s acquisition of Happy Market Research. Brian also talks about the EMI’s recently released sample industry report, called The Sample Landscape. In the second half of the episode, we are joined...
S2E3 -A Big Announcement and Rex Repass of Research America Inc. 18.01.2019 48:12
We have a jam-packed episode of Intellicast this week! In this week’s episode, the guys talk about the big announcement of Adam being named President of EMI. They also chat about what they are looking forward to this year at SampleCon in Austin. We also have Adam Dietrich join to talk about the Research Now – SSI rebrand to Dynata. In the second half of the episode, we are joined by Rex Repass, Pr...
A Review of Our 2019 Predictions 11.01.2019 36:43
We have a great new episode of Intellicast this week. The guys sit down to discuss the predictions for the market research industry that EMI published in a recent blog (link), including: • What they expect out of blockchain this year • What will happen with market leaders this year, including Kantar, Nielsen, and others • What type of mergers or acquisitions may take place in 2019 • Possible futur...
Season 2 – Episode 1 (S2E1) - Welcome to Season 2 04.01.2019 43:21
Happy 2019 and welcome to season 2 of Intellicast! We have a great episode this week! Listen as Brian and Adam catch-up with one another after the holiday break, discuss some of their market research predictions for 2019, and a new award they give out for 2018, and potential front-runners for it for 2019. They also touch on a couple new Mount Rushmores, as well as introduce a new segment for the s...
Best Of 2018 - Part 2 26.12.2018 1:04:43
Let's jump right into part 2 of the Intellicast's Best of 2018. In this episode, we feature a couple of interviews that the guys got a lot out of. First up is our interview with Andrew McKinney of Lucid. And finally, to round out our best of 2018, we revisit our interview with Katie Gross of Cint. Both of these are great interviews. Enjoy, and the guys will be back in 2019 with new guests, new int...
Best Of 2018 - Part 1 21.12.2018 59:33
Welcome to Intellicast’s Best of 2018, part 1! In the best of series, we look back some of our best interviews of 2018. In part 1, we revisit our interviews with a couple of powerhouse women in the market research industry. First up is our interview with the founder of Paradigm Sample and current SampleCon chair, Sima Vasa. Second is former President and CMO of Decipher, founder of the Luck Collec...
Episode 38: A Year in Review 18.12.2018 35:02
Happy holidays! In this week’s episode, Adam and Brian look back at some of the top market research trends and stories of 2018, including Blockchain, GDPR, and the rise of market research podcasts. The guys also talk about some of their favorite things from the podcast this year, like their favorite segments, their guest wish list for 2019, worst podcast moment, and much more! They also do not one...
Episode 37: Adam Joins The SampleCon Board 10.12.2018 23:42
Welcome back! We have another great episode of Intellicast! Back from our Thanksgiving break, the guys sit down to discuss the latest market research news, including Directions Research acquisition of Seek and SurveyMonkey’s CX tool and its new integration with SalesForce. We also touch on some news that hits close to home; Adam Jolley being named to the SampleCon board! The guys also touch on som...
Episode 36 - Happy Thanksgivings! 16.11.2018 34:36
It’s our Thanksgiving episode! The guys dive into the SAP acquisition of Qualtrics and what it could mean for the industry. They also talk about the potential industry impact of blockchain, and the different paths that are being pursued in the sample industry. The guys also hit on some fun stuff, including a Mount Rushmore of Thanksgiving foods that you don't want to miss. Brian also brings back t...
Episode 35 - Jaceey Sebastian of P2Sample and the Election Night Recap 08.11.2018 36:22
We have a jammed-packed episode this week! Starting off, the guys give a recap of the Election Night Special we did on Facebook Live on Tuesday. We then are joined by Jaceey Sebastian, Client Development Manager at P2 Sample. Jaceey talks about how he got his start in market research, what’s new at P2 Sample, how he was instrumental in founding a city, his love of the NBA, and much more! To learn...
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