EMI Research Solutions

Intellicast

Business EN ↓ 314 episodes

Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.

Be sure to visit the podcast's website and support the creator: www.emi-rs.com

Author

EMI Research Solutions

Category

Business

Podcast website

www.emi-rs.com

Latest episode

Oct 8, 2026

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Episodes

Episode 38: A Year in Review 18.12.2018

Happy holidays! In this week’s episode, Adam and Brian look back at some of the top market research trends and stories of 2018, including Blockchain, GDPR, and the rise of market research podcasts. The guys also talk about some of their favorite things from the podcast this year, like their favorite segments, their guest wish list for 2019, worst podcast moment, and much more! They also do not one...

Episode 37: Adam Joins The SampleCon Board 10.12.2018

Welcome back! We have another great episode of Intellicast! Back from our Thanksgiving break, the guys sit down to discuss the latest market research news, including Directions Research acquisition of Seek and SurveyMonkey’s CX tool and its new integration with SalesForce. We also touch on some news that hits close to home; Adam Jolley being named to the SampleCon board! The guys also touch on som...

Episode 36 - Happy Thanksgivings! 16.11.2018

It’s our Thanksgiving episode! The guys dive into the SAP acquisition of Qualtrics and what it could mean for the industry. They also talk about the potential industry impact of blockchain, and the different paths that are being pursued in the sample industry. The guys also hit on some fun stuff, including a Mount Rushmore of Thanksgiving foods that you don't want to miss. Brian also brings back t...

Episode 35 - Jaceey Sebastian of P2Sample and the Election Night Recap 08.11.2018

We have a jammed-packed episode this week! Starting off, the guys give a recap of the Election Night Special we did on Facebook Live on Tuesday. We then are joined by Jaceey Sebastian, Client Development Manager at P2 Sample. Jaceey talks about how he got his start in market research, what’s new at P2 Sample, how he was instrumental in founding a city, his love of the NBA, and much more! To learn...

Episode 34 - Qualtrics, Lucid, and Election Night 25.10.2018

Welcome back! This week’s episode of Intellicast is another good one! Adam and Brian are joined by EMI’s Associate Director of Client Services, Rory Dineen, to talk about global sampling, the upcoming webinar she is hosting, as well as a Mount Rushmore of Halloween candy. They also touch on the latest market research news, including the Qualtrics IPO, and the Lucid rebranding. They also (officiall...

Episode 33 - Katie Gross of Cint 16.10.2018

Welcome back! On this week’s episode of Intellicast, Adam and Brian are joined by Katie Gross of Cint. Katie has more than a decade in the market research industry, starting at Mintel and Toluna, and is now the Senior Vice President of Sales at Cint. Tune in as they touch on: • How Katie got into market research • What’s new at Cint • How Katie furthers her education as an industry thought leader...

Episode 32: IPOs and Free Mobile Surveys 02.10.2018

We have another great episode of Intellicast this week. This is episode, Brian and Adam touch on the latest in market research news and current events. Tune in as they discuss: • SurveyMonkey’s Raising $180 Million and what it means to the industry • The latest Facebook hack and the looming GDPR fine • Critical Mix offering free mobile surveys • New Mount Rushmore of worst sports losses • And much...

Episode 31 - Bonnie Breslauer of DISQO 26.09.2018

We have a jam-packed episode of Intellicast!  We have two guests this week!  Adam Dietrich joins Brian and Adam in the studio to kick the episode off and discuss the upcoming midterm elections and the political polling season that is in full swing. Our headline guest this week is Bonnie Breslauer of DISQO (formerly Active Measure).  Bonnie is the Chief Customer Officer at DISQO where she leads the...

Episode 30: Andrew McKinney of Lucid 17.09.2018

In this week’s episode of Intellicast, Adam and Brian are joined by Andrew McKinney of Lucid. Andrew has been in market research nearly 9 years, starting at Research Now – SSI, and is now the Director of Platforms for Lucid. He is also one of the most genuine people out there. Tune in as they discuss: • How Andrew got into market research • Andrew’s unique approach to selling himself • His social...

Episode 29: AMA Ignite Preview With Gina Bonar and Stan Phelps 10.09.2018

We have a great episode of Intellicast this week! The guys are joined by Gina Bonar and Stan Phelps to get a preview of the upcoming 2018 AMA Ignite conference. Gina is the president of Steady On Sales, a sales and marketing consultancy firm, as well as the VP for Alignment, and the co-chair for the 2018 Ignite conference. You can connect with her on Linkedin (https://www.linkedin.com/in/ginabonar...

Episode 28: Damon Jones of Burke and the Insights Association GLC 27.08.2018

We have another great guest on this week’s Intellicast! The guys are joined by Damon Jones, Director of Telephone Operations for Burke, and current Advisor to the Great Lakes Chapter (GLC) of the Insights Association. Tune in as they discuss: • Damon’s role at Burke • How he got into market research • His role at the Great Lakes Chapter of the Insights Association • The upcoming GLC Fall Conferenc...

Episode 27 - Dr. Aron Levin of Northern Kentucky University 20.08.2018

We have a great episode of Intellicast this week! Our guest this week has been talked about a lot on this podcast; Adam has even credit him with helping him getting into the market research industry. We are joined this week by Dr. Aron Levin of Northern Kentucky University. Join the guys as they discuss: • How Dr. Levin Got Into Market Research • The Market Research Placement Program (MRPP) • The...

Episode 26: Market Research News And More 10.08.2018

We are back after a week off! In this week’s episode of Intellicast, Adam and Brian break down some interesting market research news and provide some hot takes. Listen as they discuss: • MRIA Shutting Down in Canada • Research Now-SSI’s blockchain blog • Mount Rushmore of Best Athletes Since 2000 • A New Research Rant of Week • And much more! Remember to subscribe, rate and share! Learn more about...

Episode 25: Intellicast Episode 25: The Team’s Market Research Origin Stories 24.07.2018

Welcome back! In this week’s episode of Intellicast, the team looks back at the start of their careers in market research. Join us as they discuss: • How Adam and Brian got their start in market research • Advice they would give people to get into market research • Some blockchain talk • And much more! Have questions or topics you want the team to discuss on an upcoming episode?  You can reach us...

Episode 24: Predictions For The Second Half of 2018 16.07.2018

After a week off, we are back with a great new episode of Intellicast!  Catch up with Brian and Adam as they discuss: Ongoing Battle Between Sir Martin Sorrell and WPP New Sample DIY Tools Predictions For The Second Half of 2018 New Research Rant And Much More! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 23: IIeX Recap 28.06.2018

We are back after a week off!  On this week’s Intellicast podcast, join Adam and Brian and they discuss: IIeX Recap Latest mergers and acquisitions in the market research industry New Mount Rushmore And much more! As a bonus, Adam explains that picture we tweeted out prior to the live recording! To watch Brian's recent webinar, The Art of Data Consistency: Sample Blending For Your Tracker Studies,...

Episode 22 - Live From IIeX 15.06.2018

We took Intellicast on the road this week to Atlanta and IIeX! We recorded live at The Barrelhouse down the street from the Georgia Tech Convention Center. We had some great guests drop by including: • Cassidy Hoffman of 84.51 (8:50) • Jaceey Sebastian of P2Sample (27:10) • Roddy Knowles of Research Now – SSI (34:56) • Tricia Houston of MMR (50:47) Topics discussed include best of favorite parts o...

Epside 21 - IIeX Preview and The GRIT Report 06.06.2018

It’s the first full week of June and we have another great episode of Intellicast for you. Join Adam and Brian as they discuss: • The new GRIT Report • The new AMA Gold Report • IIeX 2018 • What speakers and sessions at IIeX they are looking forward to • New research hot take • And much more! If you are interested in getting a copy of the GRIT report, visit https://www.greenbook.org/grit to sign-u...

Episode 20 - Kristin Luck of Luck Collective & WIRe 01.06.2018

We have an exciting episode of Intellicast for you! This week we are joined by Kristin Luck, founder of Luck Collective and Women in Research (WIRe)! Join Adam, Brian and Kristin as they discuss: • Kristin’s background in market research • What led her to start Women in Research (WIRe) • Her current work with Luck Collective • Kristin’s hidden talent • New 4 P’s on favorite global destinations • A...

Episode 19 - Jerry Haselmayer of The Living Room 22.05.2018

We have a great episode for you this! We normally talk a lot about quantitative market research, in this episode, we switch it up and talk about qualitative with Jerry Haselmayer, CEO and Founder, of The Living Room. The team traveled down to The Living Room to talk with Jerry about: • Innovation in Qualitative Research • History of The Living Room • Uniqueness of The Living Room • Creating a Grea...

Episode 18 - AAPOR Preview and More 16.05.2018

Welcome back! This week’s episode of Intellicast has a little bit of everything! Brian and Adam are joined for a third time by Adam Dietrich to discuss: • Insights Association new code of standard and ethics • Research Now – SSI polling news • AAPOR • Sports gambling potentially becoming legal • New research hot takes • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 17 - Research Hot Takes 11.05.2018

Welcome back!  We have another great episode of Intellicast for you.  Check out as the team discusses the latest MRX news, current events, Kentucky Derby, and more.  We also launch a new segment called Research Hot Takes!  The hot takes include: Length of Interview Trap Questions in Surveys Millenials And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 16 - Baileigh Allen of ZigZag Research 04.05.2018

We are back! Fresh off our live recording at MRMW, we are joined today by Baileigh Allen of ZigZag Research and Advisory Board Member of MRMW. Join Adam, Brian and Baileigh as they they discuss: Live recording recap MRX News MRMW How Baileigh Got Involved with Merlien Institute NFL Draft Top Thing to Do In Atlanta And Much More! If you want to learn more about ZigZag Research, visit their website...

Episode 15 - Live Show From MRMW 25.04.2018

Our first live show! This week’s podcast was live recorded at MRMW 2018 at Biscuits to Burgers. We have a ton of guests drop by, including: • Dorothy Flesta of L’Oreal • Mike Mercier of Screen Education • Baillie Buchanan of Research For Good • Chelle Precht of Complete Research Connection • Any many more! We cover everything from MRMW, sampling, market research, to craft beer, Cincinnati and more...

Episode 14 - MRMW 2018 Preview 20.04.2018

Two podcasts in one week – what!?!  That’s right we’ve got a second episode of Intellicast for you this week. Join the team as they preview MRMW 2018 in Cincinnati, April 24 & 25.  They also touch on some of the top things to do in Cincinnati and a Mount Rushmore of Kentuckians! Be sure to stay to the end, it gets a little deep. Listen now! Don’t forget to join us for our upcoming live recording a...

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