EMI Research Solutions

Intellicast

Business EN ↓ 310 episodes

Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.

Author

EMI Research Solutions

Category

Business

Podcast website

www.emi-rs.com

Latest episode

Jun 30, 2026

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Episodes

Intellicast Presents: Poll Party E7 – Election Polls Aren’t Broken 25.11.2019

Are you ready for a new episode of Poll Party? We have a jammed-packed episode this week! The episode starts off a Democratic primary update, specifically the latest Monmouth poll (https://news.yahoo.com/buttigieg-rises-iowa-lead-democratic-185005984.html) that has Mayor Pete leading the pack in Iowa with 22%. Adam and Rory then switch gears and discuss a recent article from Knowable Magazine (htt...

S2E35 – Roddy “Hot Roddy” Knowles of Alpha 18.11.2019

Welcome back! We have a very special episode of Intellicast for you this week. Joining us for his second appearance (If you know the first – you are a loyal listener!) is good friend of the podcast, and new Head of Research at Alpha, Roddy Knowles. The guys discuss how Roddy got his start in market research, and how it led it to his new job at Alpha. Roddy also gives us some details on what Alpha...

Intellicast Presents: Future Of Insights Speaker Series - Part 3 14.11.2019

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 3 of this series, we are joined by another pair of special guests. First up, is Remy Denton, Director of Research for SKIM. Remy starts off...

S2E34 - Joel Bacall of The Silk Initiative 06.11.2019

The original is back! We have a jammed packed episode of Intellicast this week. In the first half of this week’s episode, Rory Dineen, co-host of Poll Party, joins Adam and Brian to discuss the latest market research news, including Twitter’s ban on political ads, and the new community features Measure Protocol has rolled out. With the news of Mitt Romney’s Twitter alter ego Pierre Delecto, the 3...

Intellicast Presents: Future Of Insights Speaker Series - Part 2 04.11.2019

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 2 of this series, we are joined by another pair of special guests. First up, we are joined by Brianna Sylver, President, and Founder of Syl...

Poll Party E6 – Digging into Iowa Polls and What Halloween Candy Are You? 31.10.2019

It’s time for a new episode of Poll Party! This week, Rory and Adam kick off the episode by taking a look at a recent CNN/SSRS phone poll on impeachment that found 50% of Americans support both impeachment and removal from office. They discuss the methodology behind the survey, some of the changes in results from past waves, and explore why the results are the way are. They then tie it together wi...

Intellicast Presents: Future of Insights Speaker Series - Part 1 21.10.2019

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guy...

S2E33 - Ted Pulsifer and Alex Leger of Market Cube 15.10.2019

Welcome back to Intellicast! We have an interesting episode for you this week. Kicking the episode off, Brian and Adam have a deep discussion around what has occurred over the last couple weeks in regards to the NBA, China, and the Hong Kong protests. They delve into what has occurred, including LeBron James’ recent tweets on the subject, and they discuss the business ramifications, not only to th...

Intellicast Presents: Poll Party E5 – The Impeachment Polling Round-Up 08.10.2019

Are you ready for a new episode of Poll Party? In this episode, Rory and Adam start the episode taking a look at the myriad of polls that have been released since the impeachment inquiry was announced. They start by looking at the early polls conducted immediately after the announcement, and then another group of polls that were released about a week after. You can read about the early polls here:...

S2E32 - Priscilla McKinney, Momma Bird of Little Bird Marketing 01.10.2019

Welcome back to Intellicast – we have a jammed packed episode for you this week! Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency...

Intellicast Presents: Poll Party E4 - New Hosts and the Democratic Debate 20.09.2019

Welcome back to Poll Party! This week new hosts Rory Dineen and Adam Jolley take over for Adam Dietrich fulltime. They kick the episode off discuss some of the latest polling and public opinion news, including Nate Cohen’s tweet thread on the consistent of online polls recently compared to phone polls. They then discuss the comments made by Frank Luntz on how he thinks $2 billion is going o be spe...

S2E31 - How Does Money Work? 17.09.2019

After a week of traveling, we are back with a new episode of Intellicast! On this episode, Adam and Brian talk about the latest in the market research news, including Voxpopme’s new round of investment, the latest from ESOMAR’s 2019 Global Market Research Report, and more! The guys then get into where they were last week, include Brian’s recap of the Insights Association – Great Lakes Chapter Fall...

S2E30 - Insights Association and Drive-Ins 06.09.2019

The original is back with a new episode! Brian and Adam kick the episode off discussing the latest in market research news, including Ray Poynter’s new job with Potentiate, the Insights Association’s CEO search, and more. In addition to a new rant from Brian on data quality, and a listener submitted Mount Rushmore, the guys introduce a new segment. Let Intellicast get you into the weekend! You can...

Intellicast Presents: Poll Party E3 - Changing of the Guard 05.09.2019

Welcome back to Poll Party! On this week’s episode, Adam Dietrich is joined by Adam Jolley and Rory Dineen for a big announcement about the future of Poll Party. The team wastes no time getting the announcement. After that They touch on some of the latest polling news, including an outlier poll released by Monmouth, a discussion on if any Democratic candidate will see a polling spike after the upc...

S2E29 - Thought on the Second Half of the Year 30.08.2019

Welcome back! We have another great episode of Intellicast for you to take you into the long Labor Day weekend. Adam and Brian start off the episode discussing the new solution, IdeaSprint, launched by Directions Research and SEEK this week. The guys then get into what they are hoping to see in the second half of the year, specifically around new trends and buzz words they are hoping to see at som...

Intellicast Presents: Poll Party E2 - David Dutwin of AAPOR and SSRS 26.08.2019

Poll Party is back with a big guest this week! Adam has Intellicast co-host, Brian Lamar, join for the first half of the episode to discuss some of the latest news in polling, including the latest Wall Street Journal/NBC News poll, the latest in the Battle of the Nates, and a follow-up conversation on electability. The guys then discuss the new online poll of the week from NORC Amerispeak (which y...

S2E28 - Brian Gets Personal 23.08.2019

Welcome back to Intellicast! Adam kicks the episode off talking about an initiative he started here at EMI at the beginning of the year and how it led him to do an Orange Theory Fitness class right before recording. The guys then cover the latest in market research news, including the launch of a new sample marketplace by FocusVision, MarketVision’s new survey solution for the visually impaired, a...

S2E27 - Ted Waz of The Opinion Economy 14.08.2019

We have a great episode of Intellicast for you this week! Brian and Adam are joined by Ted Waz, CEO of The Opinion Economy, to discuss how he got into the market research industry, the start of The Opinion Economy, and the evolution of blockchain in market research over the past year. He also gives his perspective of the market research industry based on the recent string of mergers, acquisitions,...

S2E26 - Back to School 08.08.2019

Schools are starting and we are back with another episode of Intellicast! On this week’s episode, Brian and Adam discuss SurveyMonkey’s second-quarter financials, as well as their latest acquisition of GetFeedback. The guys then discuss Thoma Bravo acquiring J.D. Power and what it could possibly mean for J.D. Power and the industry. The guys also go into more detail about the Cint acquisition of P...

S2E25 - Spinoffs and Debates 01.08.2019

We are back this week with special guest Adam Dietrich and a big announcement! Starting out the show, the guys talk about the big announcement – a new Intellicast spinoff show! Hosted by Adam Dietrich, the new show called Poll Party will focus on the polling and public opinion area of market research. Adam will be joined by guests to cover a variety of issues surrounding this topic. And in true In...

S2E24 - The Corrections Episode 26.07.2019

We are back with another episode of Intellicast! This week, Adam and Brian start the episode off with some corrections from last week’s episode regarding Bain and first-party data. The guys then dig into some of the latest in market research news, including the private equity investment into Schlesinger, 20/20 Research’s new QualLink 4.0, and the recently announced shortlist of the 2019 WIRe Best...

S2E23 - The GRIT 50, Bain, Toluna, and More 16.07.2019

We are back from vacation with a fantastic episode this week! Adam and Brian sit down to discuss some of the top market research news stories, including the Bain acquisition of Kantar, Toluna rolling out Bitcoin as a reward to influencers, the Dynata Marketplace launch, and more. The guys also take a deep dive into the recently released GRIT Top 50 Most Innovative Companies report and give their t...

S2E22 - The Research Geek Jake Pryszlak 28.06.2019

We have another great episode of Intellicast for you to enjoy this weekend! Joining Adam and Brian this week is The Research Geek, Jake Pryszlak. He talks about how he got his start in the market research industry and why he started The Research Geek blog. Jake also talks about how MRxChat, the monthly Twitter chat, got started, and the launch of his new YouTube channel. The guys then switch gears...

S2E21 - Lindsay Zaltman of Olson Zaltman 19.06.2019

We have a great episode of Intellicast for you this week! Adam and Brian are joined by Lindsay Zaltman, CEO and Partner at Olson Zaltman. He joins the guys to talk about how he got his start in market research, his involvement in the Advisory Board of the University of Georgia’s Master’s of Marketing Research (MMR) program, and Olson Zaltman’s patented research technique, ZMET (Zaltman Metaphor El...

S2E20 - Tableau, Facebook, and Bee Stings 14.06.2019

It’s episode 20 of the second season of Intellicast! On this week’s episode, the guys talk about the latest market research news including Salesforce’s acquisition of Tableau, Facebook’s announcement of a new research app that tracks what people do on their phone, and more. Adam also gives a rant about summer bugs, which leads to a childhood story that you have to hear. With the recent injury to K...

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