Inside Reproductive Health Podcast

This week on Inside Reproductive Health, Griffin has a conversation with Richard Groberg, a man who helped facilitate the acquisitions of The Sher Institutes to Integramed, eIVF/PracticHwy.com to private equity as well as many other business owners exit their business through rollups, sales and consolidations. A common thread through a lot of acquisitions is that he sees fertility business owners...

In this episode of Inside Reproductive Health, Griffin tackles the challenge of opening a brand new fertility center. Griffin explains the five  operational and five marketing phases you need to work through before opening up your new center. It is certainly not a perfectly linear process and will come with a different set of challenges, but going through these phases will save you time, mone...

Today’s conversation between Griffin Jones, Dr. Milroy, Dr. Supogay, and Dr. Yanni explores the overlap between clinical operations and marketing. The fact of the matter is, you cannot totally separate them. More often than not, when our clients first come to us, they aren’t able to fit more patients into their system so we first have to work on clinical operation efficiency before driving more pa...

This week on Inside Reproductive Health Griffin Jones interviews Pamela Hirsch from Baby Quest Foundation. After witnessing her daughter struggle to conceive, Pamela launched Baby Quest in 2012 and has since awarded grants totaling $2.3 million. Grants, like the ones from Baby Quest, are not only beneficial to the patients, but also to  clinics. Finance is one of the biggest drop-off areas be...

In this episode, Griffin expands on his past two articles about selling to fertility centers and differentiating your company. There is a right way and a wrong way, and he almost fell into the trap of doing it the wrong way. Along with telling his story in this episode, he expounds on the 7 challenges that face sales organizations today including fewer qualified prospects, limited time and access,...

Obesity plays an important role in the worlds of many struggling with conception, and in recent years the field of Obesity Medicine has grown substantially. Weight loss makes the fertility journey so much easier while increasing the quality of life for the patient. Today’s episode features Evan Richardson, CEO and Founder of Form Health, a modern obesity practice that remotely connects their patie...

In this week’s episode Griffin Jones and Lisa Duran talk about the challenges that leaders face in the ever-growing infertility field as their clinics’ needs change and develop. They discuss consistency and coaching methods that can help make a professional team stronger. Lisa Duran is a consultant who has worked with a multitude of organizations with the focus of bringing teams and customers to t...

In the latest episode of Inside Reproductive Health, Stephanie and I explore if MD & DO referrals are still king or have been overthrown by internet resources as top referral sources. Knowing where most referrals come from can help you build an effective strategy to capture more new patients and convert those referrals at a higher rate. We also layout 6 pillars for an effective referring provi...

In this week’s episode of Inside Reproductive Health, Griffin Jones and Dr. Amanda Kallen debate the future of academic REI practices. They talk about the trade-offs as well as the positive future of academic practices. Being a Yale alumnus, Dr. Kallen is the perfect guest to share her view on the operation systems, marketing systems, and scope of practice an academic practice has versus private p...

This week on Inside Reproductive Health, Griffin Jones and Dr. Angeline Beltsos go down a thread of the multi-generational value that happens from colleagues mingling with each other. It’s important for an organization to learn from both the young and old to gain fresh perspectives. Organizations that do this well have many short-term and long-term benefits like being able to recruit well and stay...

In this episode of Inside Reproductive Health, Stephanie and Griffin talk about IVF conversion rate, the six areas that affect it, and the order of importance of those areas. This episode lays out the Fertility Bridge system and methodology for doing for increasing IVF conversion rates. We can't tell people how to act as clinicians. We're just sharing with you the patterns that we see. You’ll cert...

Sometimes it’s the REI that holds back the growth of a clinic because he/she is doing tasks that could be delegated. It’s our job at Fertility Bridge to help you bring new patients through the doors of the clinic and it’s your job to convert as many of those patients to treatment as needed. In this week’s episode of Inside Reproductive Health, Griffin chats with Tamara Tobias on her perspective on...

On this episode of Inside Reproductive Health, Griffin Jones and Dr. Levine discuss what it's like to launch a brand new center under the umbrella of a very large company in an extremely large market (New York City). They also chat about the pressures of launching a denovo clinic in a big market versus the pressures of starting a clinic as a satellite office. Dr. Brian Levine is the founding partn...

In this week’s episode of Inside Reproductive Health, we don't talk about new patients. We talk about patients ready to move on to treatment that are a good fit for IVF, how you convert them into IVF treatment, and some of the national averages when it comes to conversion. If your concern is mostly about having more IVF patients and you want to reach your IVF goal, but you’re good on your new pati...

In this episode, Griffin Jones interviews Eduardo Hariton about the current and future state of AI in the fertility field. Eduardo Hariton received his undergraduate degree at the University of Florida, followed by a combined MD / MBA at Harvard Medical School and Harvard Business School. He is currently a clinical fellow in Reproductive Endocrinology and Infertility at the University of Californi...

Marketing is a huge part of a successful business, but marketing teams look different for every organization. Whether you have a marketing team, one marketing person, or no one solely thinking about marketing on a daily basis, we cover your business needs with resources to be successful. In this episode, Griffin breaks down the role of each marketing title, what targets they should be hitting, and...

Connecting with your target demographic is vital to running a successful business. However, in your target audience there are many subsets that each have their unique needs. One of those subsets is the LGBTQ community. The best way to get to know your customer is to talk with them, and to help you better understand the best way to serve this audience I sat down with Ron Poole-Dayan. Ron is a marke...

Understanding the past can often help create clarity for the future. Many industries are changing rapidly these days and Fertility practices are not immune. Changes from scientific advancements, culture, and consumers all play a role in the landscape shift of the industry. When you add technology to the mix, advancements start snowballing rapidly. This week on Inside Reproductive Health I intervie...

On this episode of Inside Reproductive Health, Griffin goes through all the frequently asked questions we get about working with us and about the Fertility Marketing System. So, if you’ve ever considered working with us, but have been wanting to know more about how we work, this is the episode for you. In addition to answering all the frequently asked questions we hear, Griffin also elaborates on...

Since the inception of Fertility Bridge, our Fertility Marketing System has helped dozens of fertility clinics and businesses across the world. Our proven system of diagnosis (Goal and Competitive Diagnostic), treatment plan (Fertility Marketing Blueprint), application of treatment (Execution, Oversight, Advisory), and ongoing treatment can be applied to any business in the fertility field. On thi...

We’ve seen it happen all over the country and you’ve probably seen it in your backyard--clinics are merging and consolidating, absorbing the market share. But with the fall of Integramed in the spring of 2020 and dozens of clinics left in the lurch, mergers and consolidations started to appear more risky. On this episode of Inside Reproductive Health, Griffin talks to Mark Segal, CEO of Shady Grov...

Are all clinic owners entrepreneurs? Do all physician-owners really have what it takes to successfully run and grow a private practice? We’ve talked about joining networks, understanding private equity, and entrepreneurship a lot on this podcast, but usually we are talking about high-level practices to get patients in the door and help them convert to treatment. On this episode of Inside Reproduct...

We’re taking a break from our usual show today! On this episode of Inside Reproductive Health, our own Griffin Jones talks about the Fertility Patient Marketing Journey, a recap of a recent blog post he wrote that can be found here: https://www.fertilitybridge.com/inside-reproductive-health/2017/10/17/fertilitymarketingfundamentals2018. From the initial touchpoint with potential patients (stranger...

Creating a succession plan can be a daunting task for both new REIs entering the field and docs who are ready to retire. New REIs are looking for a place to call “home” that will help them meet their goals, while retiring docs want someone who will carry on their legacy and maintain their core values. On this episode, Griffin talks to Dr. Paul Brezina, Director of Reproductive Genetics at the Fert...

It’s safe to say that fertility nurses play a vital role in the success of any clinic in our field. But nursing burnout can happen quickly causing staffing shortages and even a reduction in conversion to treatment rates. To combat this, clinics need to remain proactive in their efforts to manage nursing overwhelm. So how do you do it? On this episode of Inside Reproductive Health, Griffin talks to...