Inside Reproductive Health Podcast

On Inside Reproductive Health this week, Griffin Jones chats with Rescripted founders, Abby Mercado and Kristyn Hodgdon about their business model, how it came to be, and what risks they have in this space. How has Rescripted’s capital been invested? How do they keep content fresh? Will they survive and thrive in this space, even though so many others before them have failed- despite having massiv...

Griffin hosts embryologist-turned-attorney, Igor Brusil, to discuss what he, as an attorney, believes is a bigger threat to the fertility space than the overturn of Roe v. Wade, and why. What implications could changing donor privacy laws have on your practice-even if you don’t practice in the state that overturns them? Could they extend beyond donor rights and result in an inspection of your busi...

This week on Inside Reproductive Health, Griffin talks with Dr. Dorette Noorhasan, fertility doctor (and patient) as she shares her journey to publishing not one, but two books in the fertility field- with a newborn at home. Always considered writing a book? What is stopping you? Listen as Dr. Noorhasan shares her experience writing and publishing her self-authored books, and find out what she wis...

This week on Inside Reproductive Health, Griffin Jones explains how reputation and brand overlap, how they are both born of positioning and culture but are not equally synonymous. “Brand is about relevance and differentiation. Reputation is about legitimacy”. In this week’s podcast, Griffin shares four competitive disadvantages for fertility business owners. Listen to hear: What four things brand...

This week on Inside Reproductive Health, Griffin and guest Shaina Vojtko, Senior Digital Strategist at Fertility Bridge, shares how to determine whether or not you’re getting the right bang for your buck with your fertility practice website marketing company, how safe your website truly is from attacks, and what you can do to improve your overall digital marketing health. Listen to hear: What the...

This week on Inside Reproductive Health, Griffin dishes on 9 effective ways to retain leads and turn them into patients- and they’re not what you might think. Listen to hear Griffin uncover the best ways to focus on, and correct, your patient lead process for increased profits and improved patient satisfaction. Listen to hear: What you can do today to increase lead retention, at no cost. Griffin e...

Dr. Anate Brauer (REI, co-founder and IVF Director of Shady Grove Fertility’s New York Region) and Dr. Francisco (Paco) Arredondo (Chief Medical Officer and founder of Pozitivf and author of MedikalPreneur) hash out their agreements, and disagreements, on the upskilling of OBGYNs in the fertility space Listen to the full episode to hear:. Dr. Anate Brauer argue that years of training and experienc...

Dr. Carol Curchoe, ART Compass director and reproductive physiologist and embryologist, speaks with Griffin Jones about the future of artificial intelligence in the IVF lab, shares her thoughts on how it could be the solution to the ever-present threat of embryologist burnout, and what technologies could take the place of old school, antiquated monitoring systems. Listen to the full episode to hea...

This week, Griffin speaks with Laura Olson, long-time political science professor at Lehigh University and author, about what private equity has done to other healthcare sectors, and what Olson believes it has the potential to do to the fertility space. Should it be banned, or is it the key to correcting the supply vs. demand struggle in fertility care accessibility. Listen to the full episode to...

This week on Inside Reproductive Health, Griffin shares the 6 pillars to generating the best first impression for new patients, and how that can directly impact both your bottom line, and the patient experience. Listen to hear how you can build a successful New Fertility Patient Concierge Team. Listen to hear: How (and why) to put the right people in charge of your patient’s first impression Griff...

This week, Steve Rooks, COO of The Fertility Partners, and Griffin discuss how entities like EngagedMD and the Lean system work to reduce employee burnout and improve the patient experience. But can programs like Lean fit into the fertility space? Is the EngagedMD approach of automation helpful to the patient, or does it cut down on valuable patient face-to-face interaction? Listen to learn more....

This week, Griffin chats with Gina Bartasi, founder and chair of Kindbody about the development and success of the first-ever consumer fertility services brand. Griffin posits that their latest acquisition of Vios will not be their last, Bartasi disagrees and instead has her sights on global scaling. Bartasi believes that the end-to-end care model of Kindbody is most beneficial to the patient, and...

It is no secret that demand far exceeds supply in the word of fertility treatment, a gap franchises like Mate Fertility seek to close. But REI’s, like Dr. John Storment, argue that the training process employed by organizations like Mate merely imply board certification, and oversimplify years’ worth of education and training. Traci Keen believes that her company is serving the needs of patients w...

This week on Inside Reproductive Health, Griffin Jones and Dr. Duana Welch, author of Love Factually , explore why couples are waiting longer and longer to have children. Science is indicating that the changing landscape and evolution of communication could be the leading cause of later-in-life marriages, as well as couples ultimately waiting longer to become parents. Listen to the full episode to...

This week on Inside Reproductive Health, Griffin brings Dr. Daniel Kaser on the show to chat about the growth of the LGBTQ+ patients and third-party care. What it means to be inclusive to this group may surprise you! Little things, like patient intake forms, can make a huge impact on your ability to serve all populations. Listen in to the full episode to hear: How 20% of Dr. Kaser’s patients are L...

On this episode of Inside Reproductive Health, Griffin Jones chats with Terry Malanda about patients’ freedom of choice. Terry, the owner of Mandell’s Clinical Pharmacy, believes that customer service is the North Star for long-term company growth. With all the consolidation happening, Griffin and Terry explore the current state of how consumers make their pharmacy decision and future trends on wh...

Technology is changing how we look at fertility and family planning. On this episode of Inside Reproductive Health, Dr. Janet Bruno-Gaston (Director of Fertility Planning at Center of Productive Medicine) joined Griffin Jones to talk about how the latest technology in fertility preservation affects decisions of families today. Listen to the full episode to hear: Gabriel came in as an outsider, hav...

On this week of Inside Reproductive Health, Griffin Jones is joined by Gabriel Bogner, co-founder of Mate Fertility—a leading disrupter in the IVF space. Did you know—nearly 20% of the time, it takes more than two people to make a baby? And yet, only 1.7% of those dealing with infertility seek or receive the treatment they need. Gabriel and his team of fertility doctors believe the best science sh...

On this week of Inside Reproductive Health, Griffin Jones shines a light on what responsibilities should be handled by the principal of an organization and what should be delegated. This is something that all business owners struggle with but is especially unique in the fertility industry due to the nature of being a doctor and a business owner. Listen to the full episode to understand: What roles...

This week on Inside Reproductive Health, Griffin Jones and Dr. Kutluk Oktay go down the rabbit hole on the meaning of work-life balance. They discuss Dr. Oktay’s approach to limiting his patient load to spend more time on research and how that affects his motivation and quality of life. This conversation culminates in tips on how to be more productive and comments on developing leaders in your org...

On this episode, Griffin Jones and Giles Palmer, the executive director of a group called the International IVF Initiative, discuss  what’s happening in the lab and why clinicians, managers, and other folks should pay attention. Giles holds webinars for embryologists and other fertility professionals, attracting over 800 people each session. Tune in to this episode to hear more on the shortag...

This week on Inside Reproductive Health, Griffin Jones is joined by Dr. Rony Elias. They discuss how Dr. Elias is able to attain hundreds of positive reviews online by deliberately putting service first and friendship second. Contrary to many popular social media doctors, he believes in firm social boundaries with patients because ultimately, patients are there for a service, not a relationship. L...

This week Griffin Jones highlights four steps fertility businesses should use for goal setting to speed up execution. Sometimes you need to slow down to speed up. Griffin lays out goal setting from an unique perspective and talks about the goal snowball effect. Listen to this episode to gain a better understanding of how to evaluate your goals based on the investment of time and money they will ta...

This week, Dr. Tony Anderson joined Griffin Jones on the podcast to shed light on why there are so many embryologist openings and what you can do about it. He estimates that out of 420 clinics, there are 400 job listings for embryologists. Even if you do find one, how do you retain them? Dr. Anderson gives us strategies that you can implement now to help embryologists avoid burnout More from this...

Griffin Jones and Dr. Aimee Eyvazzadeh discuss how she is successfully running her practice solely accepting cash-only patients. The days of losing money due to insurance companies’ refusal to pay are far gone for her. The secret to Dr. Eyvazzadeh’s success is her massive top-of-the-funnel marketing strategy and her efficiency of weeding out patients that aren’t a good fit before she or her staff...