Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

We have a lot of discussions around Magento and how the market fit and customer type has changed since the move to Magento 2 and Adobe's acquisition. There is a lot of negative sentiments towards Magento as a platform, a common view being the total cost of ownership is always much higher than on leading SaaS vendors like Shopify and Big Commerce. Given our platform agnostic outlook, we like to str...

Content features quite highly in most ecommerce platform RFPs, especially with brands looking to focus on customer experience and not just commerce capability. Vendors talk about their page builders whereas businesses are expecting a CMS (content management system). In this ecommerce podcast we look at valid use cases for when investment in a specialist CMS is required because native page builders...

It has been a challenging year for many ecommerce businesses due to tougher trading conditions following bumper years in 2020 and 2021. Some verticals like furniture have struggled to hit sales budgets as customers cut back on spend, and businesses are reevaluating the need to invest in capital projects, as well as tightening the opex purse strings. With this in mind, we're exploring what can be j...

In this ecommerce podcast, Paul & James explore how Wordseed has pivoted from providing marketplace technology to a brand discovery platform. Tune in to listen to co-founder Harry Beattie discuss the operational and technology implications of changing business models, how they enable content creators to launch their own branded websites and how what the plan is for their recent acquisition of...

It’s common for the chosen SI (systems integrator) partner for a replatforming project to provide design resource and manage the development project end-to-end. However, not all agencies have sufficient depth of design skill or breadth of experience to satisfy the client’s needs, especially for luxury brands where brand experience is as important to the project as the ecommerce functionality. In t...

Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shop...

The ecommerce platform landscape is ever shifting and there have been a lot of new vendors entering in the past few years, responding to the increase in demands for flexible, scalable technology stacks. In this episode we give you an insight into a composable commerce API for developers, Commerce Layer. Tune in to understand where Commerce Layer fits and how its proposition, being developer focuse...

It's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end...

SMS marketing has seen strong growth in the past few years, as marketers look for differentiation given how crowded email inboxes are. At the same time, shoppers are looking for simple ways to pay online to speed up checkouts and make life easier when shopping on mobile devices. For this episode, we sat down with Osa Gaius, Founder and CEO at innovative SMS payment specialist Parrot. Parrot is an...

Beerhawk is a fast growth DTC business selling craft beer and a beer dispenser to bring the pub vibe to homes and offices. James & Paul sat down with MD Alex Nelson to understand what's driving the sales growth, how the business operates its ecommerce stores, how and why it's using Magento and how it is balancing the use of development resources between its in-house engineering function and ex...

Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. In this episode we explore the partnership between OMS specialist Fluent Commerce and in-store experience platform Mercaux. Mercaux recently launched a universal shopping ba...

When the word ERP integration is mentioned in an ecommerce project, it either creates a surge of panic and fear, or people assume it’s just a simple case of sending data between two systems and underestimate the potential complexity and impact. In this episode we interview Luke Hodgson, a specialist in managing ERP & other systems integration projects for a wide range of clients. We discuss wh...

Data migration is an essential part of all site migrations. However, it’s not always focused on enough during Discovery resulting in a lack of detail in statements of work, which can cause problems further down the line in the project, for example scope and cost creep. In this ecommerce podcast, Paul & James share their advice and project experience, discussing what a good data migration looks...

The ecommerce platform landscape is quite cluttered. In this interview, Paul chats with with Chord's Co-founder and CEO Bryan Mahoney, looking at where Chord sits in the ecommerce platform market and whats its key selling points are for merchants.  Bryan's background is running an design and development agency helping early stage DTC brands like Glossier grow their ecommerce presence. Bryan s...

We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact. In this ecommerce podcast James & Paul do a talking...

An interview with Paul Grey, Product Marketing Lead for Shopify's Ecosystem Team. Paul works closely with Shopify's development and agency partner network to help merchants improve how they use the Shopify platform and its app network. Learn more about the product strategy behind new tools like Editions.

Join us for a podcast deep dive into Narvar's customer experience platform. We interview Adrien Naeem and Chris Hoskin to discuss how ecommece teams can build the business case for post purchase CX, the key features of the Narvar returns portal and how they support retailers to provide a red carpet experience for premium brands. Discover how other businesses are using Narvar and where Narvar sees...

Founded by former Attraqt CEO, Andre Brown, Advanced Commerce initially went out to market as an ecommerce platform but pivoted back to focus on search and merchandising. As 2022 brings tougher trading conditions and a sharper focus on improving onsite customer experience to boost sales and retention rates, we sat down with Andre to explore how Advanced Commerce set about to offer a point of diffe...

The industry talks a lot about connecting with customers at the right time and the right place. In this episode, we're joined by Allen Chaves, CTO of our sponsors Klaviyo, to discuss how their platform enables ecommerce businesses to drive smart email marketing flows. We also explore emerging trends and innovative uses of the platform.

Luxury brands want shopping to be an experience, not just a functional process. Often this results in money thrown at the front-end and in visible elements like packaging but not always the logistics. We all know that the shipping experience pays a vital role in nudging first time shoppers into repeat buyers. In this ecommerce podcast, Paul & James interview the founder of leading concierge pr...

Queue abandonment is a common issue for retailers and long wait times frustrates shoppers. In this episode, we sat down with Mishipay CEO and founder, Mustafa Khanwala, to discuss common in-store purchase frustrations and the benefits of digital solutions like barcode scanning for retail teams. Mustafa shares his insights on the challenges of in-store checkouts and how the Mishipay solution has be...

The martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward.  Additionally, tech selection isn’t always well orchestrated, with silos resulting i...

Many organisations have moved away from the ‘one source of truth’ platform that does everything e.g. application, logic, compiling code, submitting the html to the browser. Instead, they have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket & checkout! An important distinction is now being made by ecommerce teams as to what the role...

The ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul & James share insights on which capability areas are getting investment & why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the...

Learning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal & external partners plan and align. In this podcast, Paul & James give advice on what...