Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

When embarking on an ecommerce technology project, for example migrating to a new ecommerce vendor or integrating a 3rd party CMS, it's imperative to have a structured plan for communicating across the various internal and external stakeholder groups. Without clear communication, projects can be derailed by inefficiency, such as important tasks not being completed on time that slow down developmen...

Preparing for a new site launch can be a daunting prospect and the hard work that has gone into the development phase can be undone if the migration isn't planned in detail. In this ecommerce podcast, consultants James Gurd and Paul Rogers talk through their top 10 things for ecommerce teams to focus on to help them avoid common site launch issues and ensure everyone is working to a clear, structu...

Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it...

In this ecommerce podcast, consultants Paul & James interview Marxent's Founder and CEO, Beck Besecker. Ther discussion explores what Marxent’s 3d Cloud proposition is, how much work is required for a retailer to get started with 3D product configurators/AR and how the integration works for ecommerce platforms like Shopify and Magento. Tune in for platform and ecommerce insights.

Shopify Online Store 2.0 was announced to developers in Q2 2021, representing a major upgrade to the theme architecture to improve storefront management for developers and ecommerce teams. Paul & James sat down with leading Shopify experts Piers Thorogood, Co-Founder at WMW, and Dan Gamble, Development Director at BAO to discuss the impact of 2.0 on ecommerce teams. Listen in for insights on S...

When you change your ecommerce vendor model, such as going from Open Source hosted to a cloud-native multi tenant SaaS, you’re not just swapping out the software; it’s a different way of working and you need to understand the implications so you can plan for them. No platform is perfect, so learning how and when to compromise is key. In this episode Paul and James share their experience of the imp...

An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.

Expert insights on where ecommerce analytics is heading with all the changes to privacy and cookie-based tracking. Hear from Elevar's owner Brad Redding on the demise of cookie-based tracking, what all the changes have meant for advertisers and ultimately merchants and what other solutions are out there to replace cookies.

In our 121st episode, James is joined by analytics experts Anna Lewis and Jill Quick, who discuss all things GA4. Key topics include when users should be migrating to GA4, the current state vs UA, the likely roadmap for GA4 pre the migration deadline and much more.

Composable commerce is a popular industry term but isn't well understood by many ecommerce businesses. In this episode we're jargon busting with Elastic Path, Amplience and Algolia. We explore what composable commerce means for ecommerce businesses, the challenges & business benefits of composable architecture and how Elastic Path's accelerator solutions for composable are designed to benefit...

In this ecommerce podcast, James Gurd and Paul Rogers explain why businesses need to accept that risk is inevitable when embarking on ecommerce technology projects and give advice on how to implement a sensible approach to risk mitigation, based on experience working on a wide range of projects.

In this episode, Paul talks with ecommerce veteran Kate Walmsley , who is the Co-Founder of sustainability / re-sale startup, Tern . Key topics include the role of re-sale in today's ecommerce world, the benefits to brands (beyond just revenue), example programs from big brands and much more. 

In this episode, we explore the key trends in ecommerce shipping with Matt Barrie, founder at fast delivery platform Quiver, and Ollie Marshall, MD at Maplin. We discuss Quiver's focus on customer centricity, what this means for retailers and shoppers, the impact of fast delivery on customer retention and so much more. Tune in for advice, insights and all round good conversation!

In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop. Julian talks us through the tech stack for the UK's leading independent fragrance brand, running live shopping events, delivery subscription, offering BNPL in the checkout and much much more.

We welcome back the wonderful Luke Carthy, founder of Afrodrops and respected ecommerce consultant. Luke talks about the importance of black-owned ecommerce businesses, what diversity means for brands and how to launch lean and grow a new ecommerce business from the ground-up.

Disruptive technology provider Fast provides a one-click checkout that enables shoppers to use a central wallet across any retailer that supports the Fast payment method. Tune in to learn for an interview with CEO and Co-founder Domm Holland on what Fast is, how it works and what benefits it offers customers and ecommerce businesses.

Ed Davies, CEO and Co-founder at Wearth London talks to us about why the business chose BigCommerce & partner 5874 for their ecommerce operations, reasons for building their own product management system in-house instead of using a 3rd party and some of the tech that has helped them grow online.

For this episode we focus on Kick Game's brand & customer proposition and its rapid growth to being a £30m+ retailer. We talked to David Franks, Co-founder & CMO, about the trials and tribulations growing a retail brand on Shopify and launching marketplace ecommerce, with an honest appraisal of working with Shopify as an ecommerce platform.

In our 111th episode, Paul and James discuss the importance of building a solid statement of work when going into a replatforming project. They cover key things such as scope definition, roles and responsibilities, supporting documentation and various other aspects. 

In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.

For most ecommerce businesses, email marketing has a higher ROI than you can expect from any other form of marketing. However, it's not easy maintaining a good quality email list and finding smart ways to use marketing automation to drive £££. In this episode we speak to two highly experienced digital marketers, Maret and Sarah, who give advice based on their experience working for a wide range of...

Join Paul and James, two experienced ecommerce professionals, as they explain valid reasons to replatform, how to build the business case for investment and scenarios when a business might need to pivot and throw away an existing migration.

In our 107th episode, we talk to Ashley Hubbard, Ecommerce Manager at Grenson, about his experience with migrating to BigCommerce Enterprise. We discuss their approach to design, why they decided not to go headless, key pros and cons of the platform, data migration and lots more.

There are so many ecommerce platforms on the market, and lots of different models. It's impossible to cover each platform and every change in 2021, so for this episode Paul & James, two experienced ecommerce consultants, discuss the major technology trends from 2021 and assess some of the big market announcements, from BigCommerce launching multi-storefront to Episerver's acquisition of Optimi...

Wordpress has an extensive community and massive install base. Over 409 million people view more than 20 billion pages each month! It’s used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!). Being Open Source presents challenges to ensure your implementation delivers a high performance site & poor governance can ruin your CWV scores. For...