Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

👍 What Ecommerce Businesses Can Learn from Patchworks’ Product Strategy & View on Tech Trends In this episode, we speak with Jim Herbert, CEO of Patchworks - recent winner of the 🏆 Ecommerce Technology Vendor of the Year award - about the technology trends shaping ecommerce right now. Three reasons to listen:1️⃣ Learn what tech trends are actually affecting ecommerce businesses — from AI sea...

🔥 Navigating Ecommerce Innovation In this episode, we explore the evolving landscape of ecommerce, technology and strategic partnerships through an insightful conversation with Melker Lindström, Technical Ecommerce Operations lead from Nudie Jeans and David Hellsing, founder of their agency partner Aino. We explore how brands and agencies can collaborate effectively in a rapidly changing digital...

"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.” Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker. What you'll get from this podcast: Understand where GEO and AI search are a...

"Scaling ecommerce fast means moving from heroics to systems — otherwise growth just exposes every weakness you’ve been carrying. Once you hit hyper-growth, the small process gaps stop being small. They become the things that break the business.” This episode explores the hidden challenges brands face turning high-pressure moments into commercial opportunity, while also building the operation...

"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue." Episode summary: The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands n...

Agentic storefronts attract divided opinions. From early adopters convinced they're an innovative way to service online customers who need a deeper level of assistance, akin to an in-store sales assistant, to cynics who see this as a distraction from fixing your main website. That's why we invited Jojo Regan, co-founder at Manors Golf, to join us and explain how & why they've launc...

"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand." Episode summary Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands an...

Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this panel, ecommerce leaders discuss the operational capabilities that are critical to global commerce success. Pan...

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this panel,  Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of usi...

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this panel, ex Gymshark CEO Steve Hewitt , now founder of Whanau Advisory, talks about the economics of scale. Steve joined Gymshark wh...

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this panel, Oren John and Clayton Chambers from Hyper Studios, explore what a creator strategy is and how ecommerce brands can embrace...

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this panel, Jake Messer, founder of bound and UN:IK Clothing, and Ian Mackey, Global Marketing Director at Percival, discuss how each b...

Leveraging AI for Business Efficiency and Workflow Automation Explore how AI is revolutionising operational workflows, replatforming and client collaboration in ecommerce. This episode delves into practical applications, strategic insights and real-world examples from industry experts on integrating AI into business processes to enhance productivity, quality and value. We discuss how even imperfec...

Upgrading your ecommerce platform can be daunting, especially with the risk of disrupting sales. Experts James Gurd and Paul Rogers share strategies to modernise confidently without adversely impacting revenue. The podcast is based on a combined 40 years' replatforming experience. Discussion points include: Managing Technical Debt Technical debt, like inefficient code and clunky integrations,...

Summary: 70% of B2B buyers are now Millennials & Gen Z digital natives, according to Forrester. This changes the demands B2B sellers face; how B2B buyers source & buy products is evolving. In this episode, we explore the tech ecosystem for B2B commerce, how vendors are evolving to satisfy B2B buyer & seller demands, and the key features and processes that underpin successful B2B commer...

"Building with native capabilities allows us to create a n optimised experience. It reduces dependency on third-party apps, ensuring better performance and flexibility to adapt as business needs evolve. This approach empowers us to maintain control over the user experience and make dynamic changes without being constrained by external limitations." Michael Klim, Co-founder & CTO at C...

What you'll learn: The evolution of Salesforce Commerce Cloud and the drive to rediscover its competitive edge. How AI is enhancing user experience and agility. Strategic priorities and future directions for enterprise commerce. Summary: Salesforce Commerce Cloud has long been considered a heavyweight in the enterprise ecommerce space, but has lost many SME clients to platforms like Shopify wi...

"Brands don't know what they don't know. A consultant makes teams think about things in detail. It's an education piece." Francesca Raggio , Ecommerce Consultant, Vervaunt This podcast features experts discussing the critical role of consultants in ecommerce website migrations. We share insights on project management, stakeholder engagement, technical discovery and how to avo...

"The brands we work with are making up to 5% of their revenue from resale. Our model is peer-to-peer, so customers are buying and selling from each other via the brand's own marketplace." Lydia Hartley, Co-Founder, Continue. About this podcast: Discover how Continue is helping brand-owned resale improve the way ecommerce businesses approach customer retention, loyalty and control ove...

" The amount of clothing going to landfill every year is astronomical. The stat that always hits hardest is 6 in 10 items of clothing made end up in landfill within a year. When you start to process that, it's pretty wild, it's eye-opening." FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: How Batch London Rewrites Fashion with Sustainability and Retail In...

From Feedback to Strategy: Building a Loyalty Program for Today’s Customer Ricky Jennings, Head of Ecommerce at Represent, and Connor Jones, Ecommerce Strategist at Vervaunt, team up to share how Represent reshaped its customer loyalty strategy. Represent’s community-driven approach involved multiple surveys, WhatsApp groups and direct feedback channels. Using insights from existing members, inclu...

This week, we posed ourselves a challenge: To summarise how key ecommerce customer & technology trends like agentic commerce and AI product discovery are going to reshape ecommerce strategy, team structures & the expectations ecommerce business have of employee capabilities and partner skills. This episode covers our main observations and insights: Treat  product data as a growth channel....

"Shopify POS is a powerful foundation, but it’s not a turnkey solution for every retail scenario. The platform's maturity is a moving target, and understanding its ecosystem gaps is crucial for strategic planning and preventing costly misalignments." Joseph Brown , Operations Director, Kubix Are you considering Shopify POS for your retail operations but unsure about its strengths and...

“In just an hour, I built a UI to interrogate my data, and it handled most of the heavy lifting for a client project." Chris Marshall, Director & Co-founder, OnState. Optimising Ecommerce Data with AI: Real-World Applications Yes, we talk about AI a lot on the podcast. It's inevitable, AI is weaving its way into so many ecommerce processes and tasks. This episode is highly practical....

"It's not just about selling more; it's about selling smarter and more sustainably." Oscar Rundqvist , CEO, eComID. Summary: High return rates are a significant challenge in fashion ecommerce, leading to financial losses and environmental harm. This podcast explores how innovative technology like eComID is helping the industry by reducing returns, personalising customer experiences and promoting s...