Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Why did we think this was an interesting episode? Paul & James are regularly involved in ecommerce redesign projects, either in an advisory capacity or helping drive the design thinking. This episode explores the reasons why brands decide to invest in a redesign: Brand refresh or a full rebrand. Brand elevation of the online UX e.g. premium positioning . Improved user journeys to fix legacy co...

"No-code is getting a lot better, and there's a lot of tools. No-code tools will soon start to drive personalisation and dynamic content. That's going to take off pretty quickly." Navigating Ecommerce Technology Trends. In the latest episode of our podcast, James and Paul share their views on how emerging technologies are reshaping the industry. From AI-driven content generation...

You're probably using customer reviews on your website but are you using them effectively? Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current landscape for online customer reviews, exploring how retailers can leverage review data, avoid common pitfalls and utilise cutting-edge technology. Wh...

"AI is enabling us to deliver more sophisticated and seamless payment experiences, allowing consumers to shop in a more frictionless way. However, it also presents challenges, such as combating AI-powered fraud, which requires us to continuously innovate and adapt our solutions." Global Payment Trends & How Agentic AI Could Redefine Online Shopping and Payment Acceptance. In this epi...

Summary: Bryan House, CEO of Elastic Path, shares his insights on the transformative role of AI in B2B ecommerce. Elastic Path is focused on B2B commerce, working with a wide range of B2B businesses across different verticals. Why listen: Get insights into the latest trends in B2B ecommerce and AI. Learn about the importance of structured product data and workflow automation. Understand how AI can...

"We offer custom technologies and engineering services to extend platform capabilities and deliver tailored solutions that meet specific business needs." Summary: James Gurd and Bradlie Houldsworth, Strategy Director from Remarkable Commerce, discuss the intricacies of ecommerce development, focusing on the balance between mass market and targeted approaches. They explore the value of in...

James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce. Key discussion points: B2B vs. B2C expectations: The lines between B2B and B2C are blurring, w...

Exploring the Future: Ecommerce Predictions for 2026 As we get ready for another rollercoaster in 2026, ecommerce landscape is poised for continued transformation. In the last podcast of the year, James and Paul explore the trends and innovations that they think are set to define the industry. Sponsored by Shopify, this episode offers an interesting analysis of what the future holds for ecommerce...

What you'll get from the podcast: Gain insights into the latest ecommerce trends and how they affect business strategies. Understand the impact of AI on product discovery and customer engagement. Learn about the strategic shifts in customer loyalty programs. Discover the role of data intelligence in driving business success. Explore the growing influence of social commerce platforms like TikTo...

*** the sound balance is a bit off on this episode and we couldn't resolve it in editing - apologies! Shopify's bi-annual Editions launch is a key industry event that generates a lot of buzz. Learn about the latest developments from Shopify's winter editions with Ben Homer, Senior Solutions Engineer at Shopify. The discussion centers around the transformative impact of AI and agentic c...

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce and SCAYLE Commerce Engine for a fireside chat on what’s happened in Q2 2025. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and...

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies. Key reasons to listen: Expert insights : gain valuable knowledge from Josh, who has worked with...

Here's why you should listen to this podcast... 25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand. Chapters: [00:30] Introduction to Web Accessibility [06:00] Understanding the Economic Impact [13:00] Legal Impl...

Decoding Shopify's Strategic Shift: What It Means for Merchants In Gartner's recent Magic Quadrant, Shopify has gained significantly in Execution and Vision. Whilst analyst reports shouldn't be seen as definitive, what's interesting is charting Shopify's fast ascent from challenger to leader. In this podcast, James & Paul look at the key strategic developments in 2025 that have fuelled this sh...

Navigating the Tech Landscape: A Guide for Growing Ecommerce Businesses Choosing the right technology can make or break your business as it scales. This episode delves into the critical decisions ecommerce leaders face when selecting tech solutions that align with their growth strategies. Our guest, Lauren Muir, was the Head of Ecommerce at Oh Polly as it grew to £130m+ in online sales. She's...

In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community. Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural alternatives to painkillers, leading to the developm...

In the latest episode of our podcast, we cover the operational backbone of ecommerce businesses with industry thought leader Aran Kapila, CEO of leading integration platform HighCohesion. As ecommerce continues to grow, and tech stacks diversify, the importance of robust operations is more critical than ever. Aran shares invaluable insights on how businesses can streamline their operations to supp...

Subscribe for alerts: http://eepurl.com/gJFLtj Podcast summary: Join us for an insightful episode, where we delve into the intricacies of Paul Smith's innovative loyalty program. Discover how this premium brand navigated the challenges of creating a unique customer experience that aligns with its heritage and values. We're joined by Paul Smith's Head of Digital, Hannah Bennett, and the...

Get inbox alerts when new episodes drop: http://eepurl.com/gJFLtj Podcast summary: James & Paul delve into the transformative world of replatforming projects, exploring modern strategies that redefine success in the current digital landscape. We share real-world insights and experiences, offering listeners a informative guide to navigating the complexities of replatforming with confidence. Wha...

Summary: James & Paul delve into the evolving landscape of agentic commerce, with agency leaders Chris Marshall of Onstate and Liam Quinn of Visualsoft. The podcast focuses on the recent integration of OpenAI's technology with Shopify. The discussion highlights the potential impact of AI-driven commerce on ecommerce brands, emphasising the need to sift through the hype to understand the practi...

Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch Podcast In the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy. Why You Should Tune In:...

Podcast summary: It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world’s leading authorities on customer centricity. Martin challenges the traditional mindset of viewing invest...

Summary: Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point. In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjective and objective elements that define effective...

Episode summary: Selecting the right technology stack and managing roadmaps are crucial for success. Our latest podcast episode dives into these topics with insights from a seasoned head of ecommerce, Edward Scott-Finnigan. Choosing the Right Tech Stack: The discussion highlights the importance of aligning technology choices with business goals. A flexible and scalable tech stack can ensure seamle...

Get expert advice on the latest ecommerce shipping trends and how brands need to plan ahead to ensure a consistent quality of customer service. Shipping remains a critical challenge. With fluctuating tariffs, evolving customer expectations, and geopolitical tensions, ecommerce teams face mounting pressure to deliver consistent, high-quality service. The complexity of global supply chains, coupled...