Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their business model. The Subscription Model: Philip King...

Get ecommerce updates & insights: Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ About this podcast: In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including: Strategic partnerships for last mile delivery Payment...

Join our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary: In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using real-world examples like Elton John's unexpect...

Subscribe to the Inside Commerce newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with its MyVivo CRM project - a bold step toward a seam...

Follow us on LinkedIn: Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources. https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search be...

Follow us on LinkedIn: Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/ Episode summary: In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of brand visibility, and the need for SEO strategies...

Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter: https://www.linkedin.com/company/inside-commerce/ Podcast summary: This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation. The discussion highlights the varying needs...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Podcast Summary: Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in the second half of 2025. The conversation covers glo...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing. They discuss the importance of balancing short-term sales pressures with long-term growth strategies, the role of marketing mix modelling (MMM) in...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy. The main focus is on positioning loyalty strate...

Join us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients. The conversation highlights Seth's experiment of building a website using AI tools without any developer assistance, revealing both the potenti...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Episode summary: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe. They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerc...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship. Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the str...

In this ecommerce podcast, Tash Grossman, founder and CEO of Slip, discusses the transformation of shopping receipts into valuable engagement tools for retailers. She shares her journey from management consulting to founding Slip, emphasising the importance of learning from mistakes and the challenges of integrating technology in retail. Tash highlights the significance of digital receipts in enha...

Inside Commerce is the first podcast to talk you through what the latest Shopify release means for ecommerce stores. James discusses the relevance of key new features and upgrades with Ben Homer, Senior Solutions Engineer, pulling apart the benefits and implications for merchants. Shopify Editions always attracts lots of attention. Following an embargo in the partner community of the pre-release i...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: Why do brands invest in the upper funnel? In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. She highlights the need for managing expectations...

Summary: In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock. They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board. The conversation delves into the challenges and areas for improvement for BigCommerce, including the need for better tools a...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Video summary: In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of compliance and local partnerships, and the str...

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Video summary: In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry, the importance of customer service, and the s...

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-based approach offers a more efficient solutio...

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conve...

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry. They discuss the challenges of consolidating technology and processes, the importance of a phased approach to tech migration, and the selection of the right ec...

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, inclu...

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist, emphasising the importance of understanding a...

James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas. Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET. In the po dcast, we explore how AI can automate product data management, improve catalog quality,...