Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

How much more would you sell if you could onboard existing and new suppliers in minutes, not months? We sit down with Roger & Chris from Convictional to understand how their supplier enablement platform and expertise is improving business efficiency for ecommerce teams selling through dropship and marketplace models.

In our 103rd episode, we're joined by ecommerce veteran and Innovation Director at Space48, Tom Robertshaw. Tom talks to us about all things BigCommerce and how Space48 have found it in comparison to other platforms, as well as how he's personally found transitioning into a product role and the new apps Space48 is building for BigCommerce merchants. 

Monwell recently replatformed to BigCommerce and implemented Comestri as a PIM to provide advanced product catalogue management. In this podcast we spoke to Co-founder and Director Nick Sidwell, to understand why BigCommerce has been chosen to power such a large product catalogue business.

Maplin is a much-loved UK brand with a surprisingly large product catalogue and diverse audience. Having gone into administration in 2018, the brand was bought by Digital First Retail Ltd. It’s now online only having shuttered the stores, so we’re getting under the hood to explore how & why Magento was used to power its new ecommerce operation.

Rapha was founded in 2004 in London with the goal of making the world’s finest cycling clothing, for beginners through to cycling professionals. The brand has grown rapidly online and technology has inevitably been a key enabler. For this episode we talked to Rapha’s Technology Director Ben Bodien about the technologies they use and how they’re using them to support and drive business growth.

Investment in marketing automation tools has been increasing rapidly. Did you know that 9 out of 10 marketers use more than one form of marketing automation software? According to Marketo 76% of companies that implement marketing automation generate a return on their investment within the first year. Having recently talked at BrightonSEO, we invited Nick Huber, cofounder & CEO of Noopd, to dis...

It’s the $million question. You’re migrating to a new platform and want to ensure it’s fit for purpose, and you’ve understood potential issues & risks to enable mitigation plans to be put in place. How do you evaluate a new platform to get meaningful insights and avoid a vanilla box ticking exercise? In this episode, Paul & James provide practical advice and tips based on years of experien...

We've been involved in many agency selection processes, whether that's offering advice on how to run the project or making agency recommendations. What these projects have in common is a find the best-fit agency partner based on culture, capability, experience and affordability. In this episode we share advice on how to select an agency partner, discussing why you need to take this process serious...

Did you know that cart and checkout abandonment account for up to a 70% loss in sales on average, based on 41 studies conducted between 2012 and 2019? Reducing and recapturing this lost revenue can greatly increase your conversions, allowing you to grow faster. One way to achieve this is to improve the quality of data capture using smart automation tools. For our 96th episode, James was joined by...

In our 95th episode, Paul and James discuss a host of different roles and when / why they're needed for different types of replatforming projects. Key topics for this episode include resourcing PM functions, different approaches to creative / design, the benefits of different technical inputs / roles and the importance of subject matter experts.

Ecommerce growth has been pretty epic since 2019. McKinsey stated that the US experienced 10 years’ growth in just 30 days! There are two sub-trends we’re covering on this podcast episode: ecommerce marketplaces and pre-owned luxury shopping.  Linnworks consumer research found that nine out of 10 shoppers regularly started product searches on marketplaces, while figures from Mirakl show marke...

In our 93rd episode, Paul goes solo and is joined by Diego Fria, experienced Luxury ecommerce professional and Ecommerce Director at global fashion brand Toteme. Diego talks about Toteme's recent migration to Shopify Plus, scaling internationally, growing in Asian markets, multi-channel ecommerce and building out his internal ecommerce team.

In our 92nd episode, we're joined by TrueFit EMEA Managing Director Sarah Curran and Principal Success Manager, Astrid Laidet. Sarah and Astrid talk to us about the optimum setup for sizing in ecommerce, the impact of poor sizing information and context, how TrueFit works and various case studies illustrating how retailers are reducing returns rates.

It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave. When comparing platforms, it often appears that they do...

In our 90th episode, Paul and James discuss various considerations around building an in-house eCommerce team. Key topics include the importance of different roles at different levels, the right first hire for a relatively new business, important skills for different roles, the value of a generalist, key challenges when building a team and outsourcing vs hiring in different areas. 

Getting a viral hit is every brand's dream: it creates a snowball of publicity and raises the brand profile online and offline. However, big spikes in publicity also presents challenges. When a high profile event accelerates ecommerce sales, it also has operational implications. In this podcast you'll discover the short and long term impact of The Dress for its owner, Roman Originals, and how it l...

In this episode we discuss ecommerce trading & merchandising challenges, strategy, tactics and technology with Kat Richardson, Boden's Digital Trading Manager. Kat has a wealth of ecommerce trading experience in Fashion & Jewellery and shares her insights on how to handle trading for large product catalogues, campaign planning & execution, the impact COVID has had on trading teams and...

Everyone seems obsessed by headless commerce Acronyms like PWA and SPA are common but we often find the non-tech audience doesn’t fully understand the implications, or know what impact this approach to the frontend can have on site speed and performance. In this episode we speak to an expert who has helped many retailers through the transition to headless commerce. Tom McCaul is the founder and CE...

In our 86th episode, Candice Ren from 173tech joined us to talk about building out BI functions and business reporting systems for brand teams. In this episode we talk about when this is needed, the people required to build out this function, some of the benefits of building out bespoke solutions and much more.

Amazon doesn’t really need an introduction; if you’ve not heard of them not sure this podcast is for you! 2020 was the best year for e-commerce marketplaces in over a decade. Amazon marketplace sold an estimated $295 billion worth of products, increasing their sales by $95 billion, up from $200 billion in 2019. Attracted by that, nearly $1 billion in fresh capital was committed to firms looking to...

In 2020, the retail ecommerce sales value in China amounted to around $2.3 trillion , up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth. However, selling online in China raises unique...

Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a  better understanding of their customers. It is also being used to improve the online customer experience For episode #83, we speak to the data science team at Coveo. Coveo is an  ecommerce vendor providing self-optimising AI that learns from ev...

Technology constantly evolves and there’s a lot of talk in the industry about modern architecture vs. monolithic systems, with a trend towards unified commerce based upon flexible system design using APIs, microservices and cloud-based technology. On today’s episode we're providing practical insights to help people not only understand the terminology but grasp the practical applications & bene...

For our 81st episode, we're joined by Chris Raven, UK Channel Manager for Oro Commerce to talk about B2B commerce platforms and features. We talk to Chris about the rapid growth of B2B commerce, what this means for vendors like Oro and how merchants are using and customising the platform.

In our 80th episode, we're joined by Will Critcher, Director of Ecommerce for Death Wish Coffee. Will talks to us about the rapid growth of the Death Wish brand, the role of subscriptions in their business, their technology stack and the role Shopify has played for them. He also shares insights on the upcoming rebranding.