Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Retail has taken a battering through the pandemic but omnichannel remains as important as ever to ecommerce; for example in the US Curbside Pickup grew by more than 300% in 2020. What drives results? What do customers really want? What are the common issues omnichannel businesses need to understand?  For our 79th episode, we’re talking to two highly experienced omnichannel ecommerce directors...

In our 78th episode, we're joined by Haroun Saleemi (Head of Ecommerce at Quiz Clothing) and Thomas Cahalan (Founder of Aurora) to talk about how high-volume fashion brand Quiz Clothing has used with the Aurora ecommerce platform to drive growth and to explore the reasons why they remain committed to the fast-growing platform.

In our 77th episode, James is joined by GDPR & privacy expert, Karima Noren, co-founder of the Privacy Compliance Hub. James and Karima discuss a wide range of GDPR and privacy-related topics, including the fundamentals of being compliant, what good looks like in key areas like cookie consent, creating change in large businesses, how GDPR is changing and ensuring on-going compliance. 

In our 76th episode, we're joined by Matt Curry, who is the former Head of Ecommerce at Love Honey and now the Ecommerce Manager at Graham & Green. We ask Matt a host of questions focused on how he's found the shift from working with a custom-built platform in his previous role to working with Magento Commerce at Graham & Green.

In our 75th episode, we're joined by previous guest, Fred Potter (from Adyen), who talks to us about the upcoming PSD2 and SCA changes and how retailers should be planning / allowing for it.

In our 74th episode, we're joined by web performance expert Erwin Hoffman. Erwin talks to us in detail about Google's upcoming Core Web Vitals update, covering the likely severity of the update, how ecommerce teams should be reacting, platform-level considerations and much more.

Lack of website accessibility isn’t just a problem for disabled people. It’s also damaging to ecommerce businesses that want to reach those customers. Being accessible requires technical skills as it impacts coding as well as design. Not every business is equipped with these skills, so this episode is aimed at accelerating knowledge. Who better to talk to us about accessibility and provide advice...

The term AI is used freely but not always accurately. What’s the difference between ML and AI? How can AI measurably benefit ecommerce teams? There are lots of questions people want to answer. For our 72nd episode, we turn the spotlight on a market leading AI-driven search, merchandising and personalization platform, Attraqt. Mark Adams, CEO, and Nicolas Mathon, VP of Innovation, join us to explai...

Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation. Today we’re talking...

For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel m...

In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.

In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.

In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.

In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.

In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to > £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success stor...

In our 64th episode, we interview the Ecommerce & Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.

For episode 63, we talked to Neil Howarth, Solution Director for SAP about their new SaaS commerce platform that's cloud-native and enables fast launch of ecommerce experiences. We discuss why SAP launched Upscale, what the tech stack looks like, how SAP is positioning the product in a crowded marketplace and an overview of some of the core features.

In our 62nd episode, we're joined by Ecommerce & Customer Director at Heal's, David Kohn. David talks to us about how they are approaching their Magento 2 implementation, key insights from the discovery process, the process of selecting third parties and their recent shift to focus on digital.

At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Bo...

In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.

In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.

In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.

For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage t...

In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce  platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.

In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.