Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

What we cover: 1. What is Front Commerce’s front-end solution for ecommerce? 2. What type of business does a headless front-end suit and why? 3. Product features, roadmap and integrations As businesses grapple with the relevance and impact of evolving technology stacks to deliver greater flexibility and speed to market, with headless and composable both dominating the marketing speak, there has be...

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt. We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, whe...

Migrations are challenging but what’s it like when you’re doing it for the first time having previously not been in an ecommerce focused role? Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeho...

In this podcast we discuss Paul Smith's recent decision to move from Magento to Centra's headless platform, interviewing Paul Smith's head of digital Hannah Bennett and Ed Bull from their development agency partner Limesharp. We've known Limesharp for many years due to their background in the Magento ecosystem, and talked about ecommerce platforms a lot. Last year Ed started workin...

Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It's fascinating to see how consistently people's desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO spec...

Trading is tougher this year, with some sectors like housewares impacted by the prevailing economic gloom. Therefore a focus on profit is logical and in this episode we talk to our sponsor Hypersonix about their profit optimisation technology solution for ecommerce businesses. We cover: How Hypersonix enables profit optimisation for ecommerce Using AI/ML to identify potential business risks Integr...

Get hands-on advice from a highly experienced ecommerce CTO. Nick has focused on implementing back office systems and processes for many businesses and in this podcast he talks us through some projects he’s led, key lessons learned when selecting and implementing an ERP solution and gives advice on how to evaluate back office systems to make smarter decisions.

In this episode we sit down with Attraqt Chief Strategy and Innovation Officer, Nicolas Mathon, and VP Go-To-Market, Imran Chaudhary to explore the cultural shift to AI-driven personalisation and operational challenges doing product discovery at scale. Ecommerce has evolved to stop talking about search, browse, recommendations and personalisation separately and now the focus is on product discover...

Cabiri specialises in helping businesses through technology change and they have a lot of experience building composable solutions, which seems to be everyone's current architectural obsession. The project that caught our eye was the relaunch of Debenhams.com on a composable stack in an 8-week project, so we decided to find out how this was possible. The term composable is used a lot in the in...

Centra is an API-first ecommerce platform that is focused on helping fashion & lifestyle brands expand into new markets and win global customers. It is growing in the UK based on a solid reputation in Europe with an impressive brand roster including Stronger, Sandqvist and Nudie Jeans. The platform is headless by design and boasts impressive native capabilities and ecommerce tooling including...

Patchworks is well established as a leading integrations platform for ecommerce businesses. They recently launched a business intelligence (BI) solution built on Microsoft Power BI to provide a data lake and visualisation solution for customers wanting access to the data flowing through the platform. In this episode we discuss why Patchworks launched its BI, what it offers ecommerce teams and what...

Part two of our two-part mini series with The Gym Group. The Gym Group recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem. In part two Digital Product Director Jim Hingston and Digital Trading & Ecommerce Leader Seanpaul Walsh dive into the operational implications of change and how they p...

Part one of our two-part mini series with The Gym Group. The Gym Group provides the lowest cost no contract 24/7 gym nationwide, an impressive offering. Its online presence is more than an ecommerce store, it’s a bookings engine, content portal, exercise hub and customer service tool rolled into one that has to connect a vast customer base across more than 100 gyms. Its digital ecosystem handles m...

The current global and local economic outlook is as bleak as today’s winter mist. Online retail boomed during the pandemic and online traffic and sales maintained a higher than pre-pandemic level throughout 2021 but towards the second half of 2022 and into 2023 the sharp bite of increasing costs and consumer nervousness around spending bit hard. For some businesses, capital projects are on hold. F...

Ecommerce payments is a big topic, so it helps to understand how key technology providers are supporting ecommerce businesses around the world. Mollie currently supports more than 130,000 businesses globally across a broad range of industries and regularly publishes data on payment trends to share insights with the industry.  We sat down with UK country manager Josh Guthrie to discuss the key...

Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation. Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer. In October...

An interview with leading Shopify agency We Make Websites co-founder Alex O'Byrne to review Shopify's current market position and go-to-market strategy. Alex shares his perspective on what Shopify's big recent announcement about Components really mean to ecommerce merchants and whether or not it marks a fundamental architecture shift or rather a marketing play to establish its credentials as a com...

Most people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view.  This episode features an interview with Chief Strategy Officer Kelly Go...

Buzzword bingo! Headless is thrown around a lot in our industry but amidst the noise there are some interesting projects emerging demonstrating the value that a flexible tech stack can have if the business properly understands the impact of going down this route. Today we’re talking to an expert who has stacks of real-world project experience. Jim Tattersall is Founder & CTO at Rotate°, who ar...

Stylitics is the world's largest producer of shoppable digital content for the fashion industry, supporting 50M shoppers per day with personalized inspiration from over 3,000 brands and across nearly 100 of the world's largest retailers. In this ecommerce podcast we interview Rohan Deuskar, Founder and CEO, to discuss what type of business outfitting tech best suits and why, how can ecommerce team...

The ecommerce platform landscape is busy and every year platforms update their roadmaps, increase feature sets and sometimes pivot strategically. That’s why we like to stay up to date with what leading vendors are doing and share with you their perspective on the market and where they’re taking the product roadmap. In this episode we dive into the world of Shopware to cover: How has Shopware’s mar...

As we're technology and vendor agnostic and our goal is to help you better understand the ecommerce technology landscape, our final episode of 2022 dives into the current ecommerce platform market to look at key vendors and ask: How has the product strategy changed during 2022 and why? What are the top product features added in the last 12 months? What has been the biggest customer account win of...

In this ecommerce podcast, James interviews Erin Twyman, Senior Manager for Learning & Enablement, and Itay Vladomirsky, Director of Partnerships, at customer marketing platform Yotpo. Erin and Itay share insights on how ecommerce teams make use of the Yotpo platform ecosystem to automate customer campaigns, including customer reviews, SMS marketing and loyalty programs. They also explain how...

Whenever tax and duty handling is mentioned during an ecommerce migration, it usually raises a few sighs because it’s a highly complex area and people working in finance and compliance are used to headaches. In this episode we interview Avalara's tax technology solutions manager, Heather Wight, to get an expert view on latest tax developments.  Tune in to get practical advice about the realit...

In our 155th episode we're joined by Phil and Dave from Paase Digital, who talk to us about how they implemented a personalised quiz (along with other CRM tactics and features) to help drive revenue and increase first party data capture for Curlsmith.