Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

B2B commerce is growing, and maturing, fast! Many businesses are well aware of the trend, working to transform their sales teams and experiences to meet the growing digital usage of customers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. In this B2B focused podcast, we tackle key questions for DTC brands planning their B2...

This is a slightly different episode, with Paul in Miami on a half vacation / half work trip. Paul invited Shopify expert Alex O'Byrne to discuss the most important platform updates from last week’s Shopify Enterprise summit. Alex welcomed Paul into his lovely house in Miami Beach, which is definitely the most exciting place we’ve recorded a podcast! The Shopify summit was really interesting,...

Josh Scotton is the Co founder and CTO for personalisation engine Personify, and also an Editorial Board Member for Frontiers in AI. For those of you who’ve worked in fashion ecommerce you may know him from his days at Truefit. True personalisation, not just changing product recommendations based on behaviour, is the holy grail for ecommerce. For example, being able to change the content view base...

Salesforce Commerce has a long history in the ecommerce platform market, from the acquisition of Demandware to the birth and growth of SiteGenesis. SiteGenesis was built before mobile dominated online shopping, so there are newer architectural options for SFCC customers. Many Salesforce customers are facing a big decision: stick with an old SiteGenesis version, or twist to either SFRA for a mobile...

Tl;dr Why Elastic Path's new marketing mantra is the "Unplatform" Understanding the role of a modern ecommerce platform Under the hood of Elastic Path’s new product strategy and positioning Product roadmap for Q423 and beyond Our industry has a habit of thrusting new buzzwords on the market that create more confusion than clarity! Elastic Path has refreshed its brand identity and is...

Tl;dr what we cover: The key differences between headless and non-headless CMS solutions Why some ecommerce business are moving to headless solutions Crownpeak's integration capability with leading ecommerce platforms Key feature walk through: content personalisation, internationalisation and accessibility In our digital-first world, businesses are continuously adapting to satisfy ever changin...

Online grocery is an interesting industry when looking through a technology lens. Retailers operate in a highly competitive market with perishable product that needs smart algorithms and merchandising strategies to maximise sell through. Omnichannel selling stepped us massively during COVID lockdown, and Click & Collect and Ship To Store customer journeys are more important than ever. Add to t...

Tl;dr What is AI negotiation and how does it benefit an ecommerce team? How do you avoid giving away money you didn’t need to? Business controls to determine when to enable negotiation Examples of retail ecommerce stores getting results from this approach Nibble is an award-winning chatbot for ecommerce that lets customers make an offer on the product page for instant results. Nibble's aim is...

What we cover: 1. What are the common operational issues ecommerce business face? 2. What is Airtable and how can it benefit ecommerce businesses? 3. How is Nolo Apps helping business use Airtable for operational efficiency gains? 4. How can businesses get started with Airtable? We've been keeping a keen eye on Airtable this year, as it's becoming more popular with ecommerce businesses. De...

Product development is an interesting part of the ecommerce vendor landscape, and SaaS world is a constant stream of feature updates. This week we’re focused on one of our favourite vendors and we’re joined by a leading voice in the BigCommerce strategy team This is part two of our two part mini series with BigCommerce. In this episode we’re covering checkout, payments, omnichannel, promotions and...

Product development is an interesting part of the ecommerce vendor landscape, and SaaS world is a constant stream of feature updates. This week we’re focused on one of our favourite vendors, BigCommerce, and we’re joined by leading voices in the strategy and product development team. In the first of two episodes, we talk to Aaron Sheehan, Director of Competitive Strategy about: General product str...

We've been aware of Shopbox for a while but hadn't had the chance to look under the hood of this AI solution that powers product selection for recognised and anonymous visitors . Cold start strategies are generally quite rare in ecommerce AI/ML tools, or hard to get working effectively. Shopbox is deliberately focused on kicking in from the very first click, aiming to show shoppers more of...

More than 40% of online spending post-pandemic is taking place on ecommerce marketplaces, according to Wunderman Thompson's Commerce Future Shopper Report. Marketplace platforms have been instrumental in the creation of new ways online buyers and sellers connect in a global marketplace, enabling seamless transactions for small businesses and large alike. Selling on marketplaces brings its uniq...

The migration away from legacy monolith platforms to headless SaaS solutions has picked up pace over the last few years, as the mid-market seeks more cost effective and flexible ecommerce ecosystems. But no platform model or vendor is perfect, all decisions come with pros and cons. In this episode, Paul interviews the head of ecommerce and lifestyle brand J Lindeberg and their design and developme...

Dataships is an interesting niche vendor focused on improving ecommerce site compliance with data privacy regulations whilst simultaneously increasing opt-in rates to boost marketing activity. What's interesting is that Dataships is able to dynamically change consent forms and opt-in capture forms based on a user's location, to ensure the website doesn't unnecessarily block legitimate...

ASKET boldly states that the world doesn't need another fashion brand. Their definition of progress is reduced wardrobes and people spending more on items that last for longer. They adopt the same approach to their tech stack, investing in the best fit and quality systems to help them deliver the business vision. In this episode we caught up with ASKET's Head of Data & Technology, Vida...

The Bottle Club is a multi-brand ecommerce store selling nearly 10,000 different alcohol products. It has achieved considerable growth over the last few years, implemented specialist 3rd party systems to enhance its ecommerce capabilities. In this episode we talk to head of ecommerce, Tim Martin Harvey, about the tech stack, how they approach multi-brand selling on Shopify, the value the Akeneo PI...

This the concluding episode of our Amazing Women in Ecommerce series, AWIE was launched by Yotpo in 2018 to celebrate how women are leading and shaping the ecommerce industry. In this episode we interview the wonderful ecommerce team at Astrid & Miyu, a contemporary jewellery brand whose positioning is “More than just a jewellery brand, we are a movement on a mission to revolutionise the jewel...

KOOKAÏ was originally founded in Paris in 1983 with a simple vision to offer fashionable, high quality pieces at accessible prices. In 1992, the founders of KOOKAÏ Australia introduced the Parisian label into the lives and wardrobes of the Australian woman, with the opening of their first boutique on Melbourne’s Chapel Street.  As part of our series celebrating the achievements of leading women in...

Angie and her partner Bernard were driven to start ethical brand Kind Laundry to offer customers an alternative to single-use plastic jugs, with a mission to help eliminate 1 billion plastic jugs polluting our planet, every year. Their products are sustainable, contain no harmful chemicals and are much easier to use. As part of our series celebrating the achievements of leading women in ecommerce,...

This is part two of our podcast interview with Loop Returns founder Jonathan Poma. In the first episode Jonathan explained how Loop integrates with ecommerce tech stacks, the challenges they're helping retailers address and sensible strategies to manage ecommerce returns. In part two, we progress to discussing customer experience considerations. We drill in to the state of returns in 2023, wha...

Returns suck! They represent lost revenue and reverse logistics adds cost and can also impact sustainability. Returns have been rising in the past few years, IMRG found that a quarter of all consumers return between 5% and 15% of the items they buy online. Your returns strategy can also impact sales: many shoppers check the returns policy before placing an order, with 40% saying they will not orde...

Ecommerce in the charity space is pretty damn interesting! Many charities have invested in their own ecommerce infrastructure and you'll find a surprising amount of retail innovation thrown in for good measure. Oxfam is one of the UK's largest and longest serving Charities and has a challenging omnichannel model to manage, with 23,000 amazing volunteers running 560 shops nationwide, all ad...

Shopify continues its stellar growth, with revenue up significantly YoY, key features like Markets fully rolled-out and capabilities like POS and Payments extended into new countries. At the same time, it has had to divest unprofitable parts of the business like the fulfilment network to focus on the core product. The Shopify marketing team has been busy promoting new releases and there has been a...

There are many businesses that have a strong ecommerce site for B2C for whom trade sales is a significant % of revenue, yet they don’t have a dedicated ecommerce platform or haven’t invested in the same way for trade customers. In this podcast we talk to ecommece agency owner Tom McCaul, who has helped a wide range of ecommerce businesses launch, scale and optimise B2B storefronts. Tom shares his...