Paul Rogers and James Gurd

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Business EN ↓ 355 episodes

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.

Author

Paul Rogers and James Gurd

Category

Business

Podcast website

insidecommerce.fm

Latest episode

Jul 8, 2026

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Episodes

EP229: Tech Strategy - The Pros and Cons of All In One Platforms vs. Composable Stacks 15.04.2024

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack consolidation. For example, Yotpo now offers loyalty...

EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer 09.04.2024

FOLLOW US: LinkedIn:  linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so m...

EP227: Q124 Ecommerce Vendor Leadership Team Interviews: BigCommerce, Centra, Commerce Layer, SCAYLE & Shopify 03.04.2024

Introducing our new key vendor interview mini series. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter. For this quarter we're speaking to BigCommerce, Centra, Commerce Layer, SCAYLE and Shopify. Hear about their key product updates, go-to-market focus, major...

EP226: Debunking Ecommerce Platform Cost Model Myths: The Devil In The Detail 26.03.2024

Hot on the heels of Shopify’s smart PR on their platform TCO cost model and value proposition ‘research’, we’re pulling apart why vendor-led cost model analysis needs to be taken with a generous pinch of salt. The issue: no two TCO models ever show exactly the same cost model structure or calculations, so you’re not getting a true like-for-like comparison and evaluation. This can distort perceptio...

EP225: Patchworks On Ecommerce Integrations and Omnichannel Data Trends in 2024 19.03.2024

Patchworks is a leading SaaS integration platform for ecommerce businesses, providing low/no code tools and flow builders to connect data sources and simplify integrations. They work with a wide range of businesses, so have their finger on the pulse of what tech stacks are trending and in most demand. In this podcast, we caught up with Dave Wileman, VP Sales & Partnerships, and Conor Barr, CTO...

EP224: Advice On Building & Running Ecommerce Teams, with Digital Director Claire Wilson 12.03.2024

LISTEN: Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast FOLLOW US: LinkedIn: https://www.linkedin.com/company/re-platform-podcast/ EPISODE SUMMARY: All bu...

EP223: Ecommerce Market Mood: Strategy, Tech & AI News - February 2024 05.03.2024

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening in ecommerce in the last month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce s...

EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim 27.02.2024

Not another chat about headless! Don't worry, this podcast is packed with practical advice to help you better understand Shopify's headless solution and its relevance to ecommerce merchants. We’ve heard from some ecommerce teams that it’s not crystal clear what the role of Hydrogen currently is, with frequent improvements to OS and Liquid making them question why a headless approach is nee...

EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins 20.02.2024

We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well. We e...

EP220: The Page Speed & Performance Conundrum: Balancing CX with Speed Gains for Ecommerce Sites 13.02.2024

This podcast is inspired by an article from our guest Liam Quinn, Technical Director at Vervaunt, which featured advice from notable luminaries from Yottaa, Render Better and previous podcast guest and respected consultant Erwin Hoffman on optimising for page speed. We all know that the less you put on a webopage, the faster it will be. But we’re not just trying to make pages fast, for brands the...

EP219: Shopify's Strategic Direction: What Editions 2024 Means For Ecommerce Retailers 06.02.2024

In this episode, Paul & James review what Shopify's latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they're positioning the product to tackle known challenges and feature gaps that previously required more work arounds. Shopify's concerted push into the enterprise space is well known, and the latest drop contains some interesting fe...

EP218: Making Accessibility Part of Your Development Lifecycle: Strategy, Compliance and Approaches, with Crownpeak 30.01.2024

How confident are you that your website is fit to serve all users, regardless of how they access and read your content? An estimated 1.3 billion people experience significant disability. They represents 16% of the world's population, or 1 in 6 of us. And...they have serious buying power. So, if you've not taken accessibility seriously before, and your approach is to ensure you're not b...

EP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI News 24.01.2024

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening with ecommerce technology in January. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at techn...

EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO 16.01.2024

Grab your chance to learn from Michael Robinson, the ecommerce retail leader who launched and grew Anthropologie.com into a $200m+ online retailer, and James Brooke, ex-founder and CEO of Amplience, who scaled them into a market leading global DXP. In this episode we cover a hugely important topic, one that affects pretty much all retailers: maximising inventory availability online. Getting stock...

EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience? 09.01.2024

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources av...

EP214: James & Paul's 2023 Ecommerce Platform & Technology Roundup 03.01.2024

There's no better way to start 2024 than with a retrospective on ecommerce technology developments and trends from 2023. Key discussion points: The state of ecommerce: trends and growth challenges The big trend: omnichannel commerce and store sales growth Investment in B2B/wholesale ecommerce The growth and dominance of Shopify: why and is this good for the market? Our take on key updates from...

EP213: Outsourcing For Ecommerce Technology Projects: Deciding When You Need External Resource 27.12.2023

We've worked on more than 100 projects between us and have seen all sorts of resource models for technology implementation, from fully in-house to most roles being outsourced to external specialists. There isn't a one-size fits all solution to resourcing migration projects. In this podcast, we explore the value outsourcing can add to your project, and discuss when it's appropriate. Don...

EP212: How Can Large Businesses Tackle Replatforming: Building The Business Case & Planning For Change 18.12.2023

A recent LinkedIn post from Rick Watson provoked a really good debate. The subline was deliberately eye-catching: Most Enterprise CEOs Would Rather Gnaw Off Their Arm Than Replatform. There’s no denying change in a large business is more complex and risky, and the status quo will seem preferable to turbulence. However, resistance to change isn't always in a business' best interests, so the...

EP211: Kibo Commerce CEO On Product Strategy, Market Fit & The Challenges of Modern Ecommerce 12.12.2023

Tune in for Kibo CEO's ecommerce vision for the future and insights into where Kibo sees the world of ecommerce heading and how they're preparing for it strategically and technically. We're joined by Ram Venkataraman, who has extensive experience in technology strategy and leadership. We discuss: Kibo's product strategy: a firsthand account from Ram on the philosophy and strategic...

EP210: Replatforming To A New Headless Stack On BigCommerce and Bloomreach, with MKM Building Supplies 05.12.2023

MKM is the UK’s leading independent builder’s merchant, with branches across England, Scotland & Wales. Founded in 1995, they have branches across the length and breadth of the United Kingdom from Redruth to Elgin Norwich and Llandudno. Ecommerce is an important part of the business, selling to trade customers and connecting online customers with local branches via free Click & Collect. We...

EP209: Getting To Grips With Gartner’s Newest Digital Commerce Quadrant Addition: Scayle Commerce Engine 27.11.2023

Our regular listeners will know that we keep a keen eye on the ecommerce tech scene. Whilst sources like Gartner's Magic Quadrants shouldn't be taken as the gospel, they do provide a useful benchmark for changes in the ecommerce vendor landscape. A new entrant to the UK market has pushed into Gartner's reckoning in 2023. Scayle Commerce Engine has a strong pedigree in Germany and other...

EP208: Why Maplins Made A Platform Pivot From Open Source Magento to Shopify 20.11.2023

It’s fair to say that Maplin's MD Ollie Marshall has a been a Magento Open Source loyalist and enthusiast for many years. We recorded an episode with him two years ago on how Maplin built a scalable Magento solution , at which point open source aligned with the business and technical needs. When he announced that Maplin's ecommerce stack would pivot, moving away from open source to a new S...

EP207: Movers & Shakers In Ecommerce Integrations: What Tech Is Trending, Which Platforms Are In Most Demand? 13.11.2023

An insightful podcast interview with Jim Herbert, CEO at Patchworks, a leading integration specialist. Listeners will gain invaluable insights into the dynamic landscape of ecommerce technology. Patchworks, renowned for its prowess in understanding the intricate web of integrations, empowers businesses with seamless connectivity. During the episode, Jim Herbert sheds light on the current trends in...

EP206: Talking Heads - Ecommerce Market Mood, Tech Changes & Cool Stuff, November 2023 06.11.2023

Introducing our new monthly mini-series, where James Gurd and Paul Rogers step back to summarise what's been happening in ecommerce technology in the past month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at technology, talking to agencies and tech...

EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI 31.10.2023

The marketing automation space is quite crowded with tech, and we like to showcase as many of the leading vendors as possible to help you decide which platforms are relevant. In this episode we sit down with Voyado to focus on their multichannel marketing and loyalty product, Engage. We explore what type/size of business the product suits, with examples of well known brands using Engage. We look a...

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