Inside BS Show

There is hidden value within your business. It is hidden in plain sight. This value comes from the intellectual property you’ve developed over the years. The key that unlocks this value is the protection of intellectual property. In this episode of the Inside BS Show, Dave Lorenzo interviews Steve Baron, an attorney who helps his clients protect and license intellectual property. Steve’s passion f...

Do You Want to Be In Business with Your Partner’s Crazy Spouse? I know it sounds a little strange but when you enter a partnership, you may be setting yourself up to be in business with your partner’s family in the event of their death. This is a COMPLETELY AVOIDABLE situation if you have a good agreement and an insurance policy that will fund a buyout of your partners estate. On this episode of t...

Is your firm as inclusive as it can be? If you’re asking yourself this question, you need to watch today's Inside BS Show. In this episode, Dave Lorenzo interviews Trisha Daho, the Founder of Empowered, LLC. And we discover how inclusiveness is a competitive advantage. Chapters 00:00 Introduction to Inclusiveness as a Competitive Advantage 01:40 Trish Daho’s Background 04:00 How Dave Lorenzo Reali...

Do you need a CFO? Maybe. But before you hire one, permanently, there are a few things you should know. On this episode of The Inside BS Show, Dave Lorenzo interviews Brit Summerill, a partner at NOW CFO. Chapters 00:00 Introduction to the Outsourced CFO Concept 01:00 What Size Business Needs a CFO? 01:55 What Now CFO Does 02:40 How Brit Summerill got Involved with Now CFO 03:30 What Type of Profe...

Have you ever told a story that just fell flat? Have you tried to persuade someone, and they acted like they didn’t even hear you? Have you tried to have a difficult conversation only to bumble and stumble your way into making the situation worse? If you answered “yes” to any of these questions, you need to check out this episode of the Inside BS Show. On today’s show, Dave Lorenzo grills Lynne Fr...

If you don’t have a wildly successful law firm, you must join us for this episode of The Inside BS Show. On this show, Dave Lorenzo interviews business growth expert Nermin Jasani. In this wide-ranging session, these business development gurus share their business practices for law firm marketing and business development. This is a clinic on how to get clients as a lawyer.  Don’t miss today’s show...

Would you like to be able to read people like a book? Can your career benefit from a negotiation advantage? What would your life be like if you knew what people were thinking just by the look on their face? All these skills are “human behavior hacks” and if you mastered them, you’d be known as a human behavior hacker. But you don’t have a lifetime to study under the best psychologists, hostage neg...

On this episode of The Inside BS Show Dave Lorenzo interviews Lester Cook. Lester is an expert in the field of Cost Segregation. If you work in real estate, accounting, or investment management, you cannot miss this show. Lester shares with Dave the ways he helps property owners legally take advantage of the tax code to calculate depreciation in their favor. If you like making more money from asse...

Only big companies are vulnerable to cyber attacks and ransomware, right? WRONG! Your company or professional firm is just as likely to be a victim of a cyber crime as a FORTUNE 500 company. In fact, smaller businesses and professional firms are even more vulnerable than large firms because they don't often take this threat seriously. What should you do to prevent an attack? What can you do after...

Have you ever wondered how some people become expert witnesses? Are you an attorney looking for someone to help you explain that complex engineering issue to a judge or jury? What criteria should we use when selecting an expert? On this edition of The Inside BS Show, Dave Lorenzo interviews Mark McFarland, a professional engineer and expert witness. Mark shares his secrets to getting work in this...

What makes you different? There are five areas you must focus on to differentiate yourself from everyone else who does what you do. These five areas will make you the professional they want to hire. Join us for today's inside BS Show and Dave Lorenzo will help you differentiate your firm from everyone else. Chapters: 00:00 5 Ways to Be Different 00:22 Why You? 02:34 Why Now? 04:07 Why This Problem...

You Are Making Five Mistakes that Are Killing Your Relationships with Your Clients Today's Inside BS Show is all about making clients love you. Dave shares five ways you can work to deepen your relationship with your clients and make them love you. It all starts with being easy to work with. Join us for today's show and discover the five areas that you can improve right now. Chapters: 00:00 How to...

Stop thinking about becoming a thought leader and start thinking about becoming an expert. What's the difference? An expert creates content that solves problems. An expert sources ideas for his/her content from clients. Solving problems should be the focus of your content. On this episode of the Inside BS Show, Dave Lorenzo, The Godfather of Growth, helps you with your content marketing strategy....

Looking for a lead generation strategy in professional services? There is one strategy that makes all the difference in professional business development. That is the Honeypot Strategy. Watch today's Inside BS Show with Dave Lorenzo for this fantastic way to grow your leads and get more clients for your professional practice. Chapters: 00:00 The One Strategy That Changes Everything 01:00 The Honey...

How to Follow Up After Networking Most professionals fail at follow up after networking. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth, gives you a step-by-step guide to connecting with people after you meet them. Chapters: 00:00 How to follow up after networking 00:41 Connect on LinkedIn and Email Your Contact Info 01:40 Send a Handwritten Note 03:35 Make an Introduction within...

How to Shorten Your Sales Cycle and Deepen Client Relationships If you want to deepen client relationships and shorten your sales cycle, you cannot miss this episode of The Inside BS Show. Join Dave Lorenzo, The Godfather of Growth, as he shares his secrets to shortening the sales cycle and making more money from existing clients. Chapters: 00:00 How to Shorten Your Sales Cycle 00:53 Start a Weekl...

Your Real Job is to Sell This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know. On today's Inside BS Show, Dave Lorenzo explains this in detail. Chapters: 00:00 Your Real Job is to Sell 01:34 Nothing Happens Until Somebody Sells Something 02:07 Rain...

5 Steps to Building a Powerful Personal Brand If you want to connect with people you must watch this video. On Today's Inside BS Show, Dave Lorenzo The Godfather of Growth, shares the secrets of personal branding. Chapters: 00:00 5 Steps to Building a Powerful Personal Brand 00:30 Articulate Your Competitive Advantage in Ten Words or Less 01:30 Packaging Matters 03:02 Your Audience Should Want to...

How to Write a Title for Your YouTube Video That Will Generate Leads for Sales If you are looking for leads for sales this video will help you get them. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth demonstrates his method for creating a title for a YouTube Video that will help you get leads for sales. Chapters: 00:00 How to Write a Title for Your YouTube Video That Will Generat...

How to Become Magnetic and Unforgettable In this episode of the Inside BS Show, Dave Lorenzo reveals his secret to becoming unforgettable. This is easily remembered using an acronym: IMABE Chapters: 00:00 How to Become Magnetic 01:17: Become Interesting: Origin Story, Testimonials, Media 03:00 Here's the way to Make Yourself More Memorable 04:00 How to Become More Attractive: Like You, Different F...

How to Maximize Your Return on Investment from a Networking Group Many lawyers, CPAs, Financial Advisors, and other professionals join networking groups for business development purposes. This video will help you get the best return on investment from networking group membership. Join The Godfather of Growth, Dave Lorenzo as he shares his tips for maximizing networking group membership. Chapters:...

Dave Lorenzo's Guide to Passing a Referral They way you GIVE referrals is the way you will RECEIVE referrals. This is my guide to passing a referral. Watch this if you want to become a great referral partner. Chapters: 00:00 How to Refer Business Out So You Get Business Back 00:30 You Must Pre-Qualify Your Referrals Before You Connect the Two People 01:11 Send Bios and Background Information in Ad...

How to Get More Referrals Than Ever Before If you are in professional services (attorney, accountant, financial advisor) you need to know how to get more referrals. Today's video is an absolutely essential guide to getting more referrals than ever before. Join Dave Lorenzo, The Godfather of Growth, for todays Inside BS Show. Chapters: 00:00 How to Get More Referrals Than Ever Before 00:30 To Get M...

The High Ticket Sales Secret That Helps Sell Private Jets If you want to be successful selling high ticket services to affluent individuals or to C-Level Executives, you must follow this five step formula. Dave Lorenzo is the Godfather of Growth and he spills the secrets to high ticket sales on this Inside BS Show. Chapters: 00:00 High Ticket Sales Secret - 5 Ways to Sell High Ticket Services 00:3...

Dave Lorenzo is The Godfather of Growth If you are asking yourself the question: "How did Dave Lorenzo Become The Godfather of Growth?" We answer that question on today's show. There are five ways Dave Lorenzo earned the nickname "The Godfather of Growth." On today's Inside BS Show, we explore all five of them. Chapters: 00:00 How did Dave Lorenzo Become the Godfather of Growth? 00:33 Dave Lorenzo...