John Espirian

Informed: the podcast for LinkedIn® users

Business EN ↓ 496 episodes

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...

Author

John Espirian

Category

Business

Podcast website

linkedin.com

Latest episode

Jul 10, 2026

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Episodes

Repurposing Content with Amy Woods 05.09.2020

This week I chat with Amy Woods from Content 10x. I've previously covered repurposing from a DIY perspective but that can be time-consuming. Amy offers a service to outsource your repurposing and has some interesting and valuable experience to bring to you. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Influencer Marketing on LinkedIn 22.08.2020

This week I chat with Neal Schaffer about his new book 'The Age of Influence'. Can influencer marketing be applicable to LinkedIn? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

The LinkedIn Jobs Scandal! 15.08.2020

At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever. It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Authenticity 01.08.2020

Let's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activities Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Repurposing Content on LinkedIn 18.07.2020

You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging. Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Content DNA. 04.07.2020

This week I chat with John Esperian about his new book Content DNA. Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

The Jobseekers Edition 27.06.2020

The current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Censorship 13.06.2020

In a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Dwell Time 06.06.2020

Does the new dwell time factor change the way we should produce posts? Plus; LinkedIn push Groups again Ad's retargeting Ryans first words as CEO Tagging the right people Post of the week x2 A question about polls Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn Live Evolves 23.05.2020

I've never been a fan of live streaming on LinkedIn but it's possible that the combination of LinkedIn Event s and live streaming could be a game changer. This week I chat with Restream's Anya Razina about all things LinkedIn Live. Enjoy! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Polls Apart! 16.05.2020

LinkedIn Polls have returned after an absence of 7 years or so. It’s great to have them back and I had high hopes that LinkedIn might have improved on the product in those 8 years…In this episode, I, with the help of Andy Foote, investigate whether they have. Not just that but I cover LinkedIn Stories, the end of SSI  and a new feed algorithm that considers “dwell time’ Mentioned in this episode:...

Working for LinkedIn Support 02.05.2020

What's it like to work for LinkedIn? This week I chat with ex LinkedIn employee Jenae Kaska about her time at LinkedIn and the work she did supporting users via the @LinkedInhelp Twitter account. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Reaching Out 18.04.2020

Hey Mark, how are you in these crazy times? You around for a catch-up next week? I'm taking this time to talk to people in my network who I've not spoken to for a while! This is a message I received from a connection this week and it reminded me that I'm not doing enough of this...Are you? We all need to help each other at this time. Mentioned in this episode: This show was created by the original...

Rising above the Covid-19 noise 11.04.2020

As we enter the 3rd week of isolation, I tackle the issue of how to post effectively when our feeds are full of Covid-19 related content. - Do we try to post about something different or is it best to just join in with the noise? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

My Interview on Thought Bubble 04.04.2020

Welcome to this weeks episode. I hope you are keeping well in these weird times we are having to cope with. Some of you may be working from home whilst others may have been furloughed, either way, I hope this weeks episode helps to take your mind off the crisis for a while. This week I going to let you listen to an interview I recently did with Scott Millward on his excellent Thought Bubble podcas...

What The F*"* is Happening?! 20.03.2020

Well well well, a lot can happen in a week! Last week I casually mentioned Coronavirus at the end of the episode, like it was something of minor importance, now it dominates everything! Including this episode. Amongst all the panic and negativity out there, I thought I would share with you my own personal journey in dealing with this challenge. I like to think I'm pretty good in a crisis, in truth...

Dealing with a personal tragedy on LinkedIn 14.03.2020

On December 4th 2019 Steve Phillip received the kind of call we all dread. He was informed his son Jordan had committed suicide. As Steve reeled from the shock and devastation he turned to the place he knows best...LinkedIn Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Followers 07.03.2020

Who are your followers and what do you do with them? This week I look at how to find your company and personal followers and what to do to ensure your content is reaching those that are most important to you. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn Stories 29.02.2020

LinkedIn have announced that they are currently testing Stories. This short form, 24-hour type of content was made popular on Snapchat and Instagram. Will it work for LinkedIn? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

A New Era Awaits 22.02.2020

I’m back! What an amazing holiday that was and I’m not going to lie…this week has been really difficult with jet-lag coupled with a desire to stay in Thailand forever somewhat messing with my workflow!! So what happened whilst I was away? In short – not much but what did happen was massive! Jeff Wiener is stepping down and will be replaced by Ryan Roslansky. I’m not sure how much this was covered...

Are You Relevant? 01.02.2020

Welcome to episode 277 which should have been 278 but I failed to get an episode out last week so apologies for that. Despite missing a week and thereby needing to search the internet back across the last 2 weeks, I found hardly anything of interest! It seems Jan is a very quiet month for LinkedIn news – checking back this time last year was exactly the same! We do, however, have a brilliant post...

The Delights & Downsides of Direct Messaging 18.01.2020

Welcome to the second episode of the year. I’ve been seeing some great results on LinkedIn through direct messages (DM’s) recently and yet 12 months ago, I was recommending people only send them with people they already know well. So what has changed? More of that later but as usual I will start with… Interesting Stuff I Saw This Week... Mentioned in this episode: This show was created by the orig...

A Review of 2019 10.01.2020

Happy New Year and welcome to the first episode of 2020! I thought it would be a good idea to start this year by looking back and what was a fantastic 2019 for LinkedInformed. In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we covered in the top five of those. I also have a post of the year for 2019 and an overview of the challenges that lay ahead...

The Last Episode of the year 21.12.2019

Welcome to episode 274 and Merry Christmas! I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus carol concerts, Christmas films on TV and lots of nice messages from customer...

#&@ 14.12.2019

Hashtags and @mention tagging. Two often misunderstood and misused features of LinkedIn. Should you use them and what are the best techniques. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

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