Informed: the podcast for LinkedIn® users

Need to launch a book or promote an event on LinkedIn? A great way to do this successfully is to collaborate with influencers. This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn! Now his business is thriving!  Tune in to hear Michaels amazing story. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn. Kelsi was just doing her job - no automation or spam! A warning to us all! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Can you generate leads and new business successfully without a sales navigator account? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have decided to create a step-by-step guide for starting out with LinkedIn video. 04.30 - LinkedIn news 25.35 - Video posts 01.02.50 - Post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these people are the key to our success on LinkedIn so I want to look more deeply into how we attract more of them. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to this weeks LinkedInformed which is primarily going to be a continuation of  last weeks chat with Andreas . I would recommend consuming that before continuing as it will provide you with more context for what is about to follow Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

A special episode this week as I chat with Andreas Jonsson, the CEO of the LinkedIn analytics company Shield. Sit back and enjoy listening as we get into all sorts of details about the LinkedIn algorithms, what types of posts engage, and plenty more. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

We know LinkedIn groups aren't what they should be and that LinkedIn have left the functionality woefully short of Facebook groups but that doesn't mean that we can't make them work for us. It's time start taking responsibility ourselves and stop waiting for LinkedIn to pull their socks up. Dylan Jones is doing just that! Mentioned in this episode: This show was created by the original host of the...

Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn. There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

One of my first tasks every year involves disconnecting with people who are no longer relevant or adding value to my LinkedIn network. Why do I and others do this and what are the benefits? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months. With contributions from Mark Lee and John Espirian, I take a look back at 2020 Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This is the final episode of 2020...and good riddance to it, what a year! I thought it would be fun to give you my predictions for next year but also to look back at some of my previous predictions to see whether I'm a visionary or not! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

By reputation, most LinkedIn users believe groups to be the place where people pitch their wares but don't start or engage in round-table discussions. Is this still true and should we be taking a closer look at groups again? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent addition of Stories, where video typically features heavily, I thought it would be worth revisiting the topic. David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tip...

What happens after you connect with someone on LinkedIn? In this episode, I talk through my recommended post connection process. Plus my rant about the LinkedIn top voices lists and a brilliant post of the week. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days. Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary). Most About sections are about as interesting as watching pain...

Loren Greiff has an innovative approach to using LinkedIn, especially regarding two techniques that she explains in detail in this episode - Triggers and Ethical Line Jumping! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

It always happens whilst I’m away… LinkedIn finally brought stories to the UK. Unfortunately I was too busy swimming in the crystal clear water of the Ionian sea to pay any attention to it! Not only that, they also brought out another new feature just towards the end of the week that would have been really useful for the whole of my holiday but pretty useless right at the end! So this week I’ve be...

Are Followers better than connections? Does scheduling content have a negative impact on post reach? plus a hack that can improve your re-share reach Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Join the party for a celebration of reaching 300 episodes. A look back at some earlier episodes plus lots of lovely messages from listeners. A few new things about LinkedIn to discuss plus I ponder the question 'Is it worth posting something controversial?' We also have a post of the week from a job seeker and a question about attracting post engagement. Mentioned in this episode: This show was cr...

There are plenty of myths out there about LinkedIn so this week I discuss my favourite 5 plus others from other LinkedIn specialists. In addition, there are plenty of changes to the design and functionality of LinkedIn to talk about this week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

With episode 300 fast approaching I would be very grateful if you could send me a short audio message to be used in show 300. Anything will do, just say whatever you wish! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Could Newsletters be the saviour of LinkedIn Articles? Also; How The Economist achieves success with it's company page A small change to profiles Is the horrible copy & paste hack coming to LinkedIn? How a start-up raised £200k from LinkedIn Cross-platform posting and we have two posts of the week! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.