Informed: the podcast for LinkedIn® users

Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whether they are deserving of this support or not! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?” I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not...

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect? This week I deep dive into this and explore the relationship between followers and connections Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

It takes a leap of faith to be authentic on LinkedIn. More than that, it takes real courage! But the benefits are massive... it's time to take that hat off! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it. I take a look at what features of LinkedIn could be monetized by users and explore whether this would be a good thing for the platform. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIns new initiative to support creators is now in full swing. Is it any good? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to LinkedInformed 336. This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor! What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Why don’t they tell us the truth? Why do LinkedIn keep things hidden from us? LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you? LinkedIn will continue to evolve...

This week I chat with Brynne Tillman about Social Selling and her take on how to conduct a successful outbound strategy without being ‘icky’ or pushy. Those of you who listen to the podcast regularly will know that I favour a more inbound focussed approach to social sales on Linkedin but I have always admired the different approach adopted by Brynne and believed that having her on the show would p...

The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this year…since then we have heard very little until last week when a number of people reported a new feature allowing them to ask for reviews of their services. With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it...

Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe that we all need to understand this subject in order to succeed on LinkedIn, whether we be directly in a sales role or not. Marketeers, job seekers, recruiters, business owners, and anyone wanting to enhance their career by becoming more influential...

From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members and a turnover now in excess of $10 billion a year. In this edition, I’m going to look into why and how they have achieved such success. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it! Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up! Mentioned in this episode: This show was created by the original host of the show, Mark...

Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their person...

LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this; Have we gone too far and where is the line of appropriateness? Mentioned in this episode: This show was cr...

This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails. Plus a couple of news items and a brilliant post of the week. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon. This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go. In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed! Mentioned in this episode: This show was created by the original host of the sho...

This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England. Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.