John Espirian

Informed: the podcast for LinkedIn® users

Business EN ↓ 496 episodes

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...

Author

John Espirian

Category

Business

Podcast website

linkedin.com

Latest episode

Jul 10, 2026

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Episodes

Top Voices 2019 – Should We Listen? 07.12.2019

This weeks episode is mainly dedicated to this years 'Top Voices' list. Whilst there are certain aspects of these lists that I find bewildering, it is also a genuine opportunity to discover great content producers and assess why they are successful   Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Best of LinkedIn Pages 2019 30.11.2019

LinkedIn have announced the top 10 company pages of 2019...but are they actually any good? Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Is The Algorithm Messing With Us? 22.11.2019

Welcome to this weeks episode in a baron week for news I’ve been noticing some subtle changes that suggest LinkedIn might be testing out falsely boosting the distribution of reshares – this got me thinking about a much broader issue about how much LinkedIn try to control our behavior. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

The Great InMail Scandal! 16.11.2019

Welcome to this weeks episode after a break for a week in the sun, I’m back fully refreshed and raring to go…oh and hating the cold, wet UK weather! I have had a couple of listeners contact me this week to tell me about a strange message they received from LinkedIn regarding missing InMails, at first I thought it must be a hoax…it wasn’t! Here's what you can found in this weeks episode; 06.00 - 11...

Communication Settings 02.11.2019

Welcome to a new episode, this week I pick up again on the final section of settings…Communication. These settings are pretty important and may have changed since you last took a look! For more go to https://linkedinformed.com/episode268 Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn Events Reviewed 26.10.2019

Welcome to this weeks episode, a shorter one due to work commitments but I’ve had a week to play with the new Events feature and wanted to share my thoughts. More at   http://linkedinformed.com/episode267/ Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

New Features for Pages 19.10.2019

Welcome to episode 266. So the time has finally come, I’ve been waiting in nervous anticipation for this for months and finally, LinkedIn have announced their new company page features. It, therefore, makes sense to focus on them this week although I will also continue with the series on LinkedIn settings. Mentioned in this episode: This show was created by the original host of the show, Mark Will...

How To Go Viral On LinkedIn 12.10.2019

Welcome to a new and special episode on LinkedInformed. A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates. Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly? Prior to our interview I checked back and counted the a...

Settings 3 - Privacy part 2 05.10.2019

Welcome to this weeks fill of LinkedIn news and information. In this episode, I continue to cover Privacy and settings but before that……. Interesting Stuff I Saw This Week A LinkedIn Video Experiment: Does Native Video Drive Reach for Salespeople? LinkedIn Announces Updates to Talent Solutions: Benefits for Recruiters Best of LinkedIn Pages 2019: Nominations Are Now Open! For the rest of the notes...

Settings Part 2 - Privacy 28.09.2019

Welcome to LinkedInformed 263. This week I continue with my tutorial on settings with probably the most important section of all - Privacy But before that... Go to  http://linkedinformed.com/episode263/  for the full notes Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Settings & Stuff 21.09.2019

Welcome to episode 262, I hope you had a great week. I thought I would cover a more educational topic this week by going through a very important but often ignored part of LinkedIn – your settings! Once I started recording I realised this was far too big a subject to cover in one episode so I will break it down across 3 or 4 episodes. This week I’m covering the Account settings. Also covered; The...

Has Long Form Content Had It’s Day? 14.09.2019

Hello and welcome, I’m back from my week away in San Francisco and I can tell you that my Find Nearby experiment yielded zero results! I had it on the whole time I was there and I checked it several times in busy places but never once saw anyone nearby! How disappointing! This week I want to return to Articles which we have covered  recently  but a listener highlighted an Article on LinkedIn about...

When is it OK to copy content? 31.08.2019

Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts. Secondly, a friend found out that someone had been copying his content – word for word, A clear exampl...

Engaging Your Followers 24.08.2019

Welcome to episode 259. It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage. This isn’t just about what we write but also about how we treat our followers, especially new ones! This week my main focus is on my new (and not fully tested) engagement blueprint. I have covered elements of it before but the extra part that I want to focus on in...

Likes vs Comments 10.08.2019

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that would be an interesting topic to explore. Mentioned in this episode: This show was create...

Where is all the great content? 03.08.2019

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content. Also covered in this episode; Main LinkedIn automation bot recommends it’s...

Should You Connect With Competitors? 27.07.2019

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to LinkedIn for Fresh Malware Infections Help clients discover you...

Neuroscience and LinkedIn 20.07.2019

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps. About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest. What on earth does that mean? So I arranged to have a chat with him and he explained t...

LinkedIn Invitation Tsunami! 06.07.2019

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this…… Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from? This week I’m investigating what I call the LinkedIn Invitation Tsunami. What is it, why does it happen and what you should do if it happens to you. But first….. Go to  https://linkedinformed.com/episode254  for th...

Feeds Get More Personal 29.06.2019

Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. More at  https://linkedinformed.com/episode253 Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn Articles with John Espirian 22.06.2019

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert,  John Espirian  onto the show. In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and...

Scheduling LinkedIn Posts 15.06.2019

Covered in this show; A brief history of LinkedIn Ads Can you have too many followers Do paid followers have any benefit? Spy used AI-generated face to connect with targets New invitation feature (coming soon) Scheduling posts - is it worth bothering? Post of the week   Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Can You Spot A Fake Profile? 08.06.2019

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes. I consider it a real privilege to host and produce the show and I’ve had such an amazing time putting together all 250 of them! Items in this show; 4:44 - Interesting stuff I saw this week 17:07 LinkedIn Updates 29:07 Can you spot a fake prof...

Post of the week special (x4) 01.06.2019

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate! I nearly skipped a week but I just had so many good posts to talk about……thank you all so much for nominating them, the quality seems to be increasing! So the main thrust of this epis...

Followers For Sale! 25.05.2019

Did you know you can buy LinkedIn Followers and more? LinkedIn refreshes Sales Navigator homepage to put focus on alerts Mike Winnet has released his first Contrepreneur episode…and it’s brilliant! More on organic reach and recency 'hot streaks' Post of the week AFQ - How can I influence my Highlights section? More at LinkedInformed.com Mentioned in this episode: This show was created by the origi...

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