John Espirian
Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...
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Episodes
New Profiles…..Again! 18.05.2019 52:40
In this weeks show; Update on that new messaging feature - 3:50 Oleg has a new profile pic - 09:59 Josh Fechter lost his account - 12:00 New LinkedIn Member numbers - 17.29 How to spark meaningful conversations (according to LinkedIn) - 19:24 The New LinkedIn profile design - 23:24 LinkedInLive update - 31.13 Post of the week - 36:05 NOT post of the week! - 40:03 LinkedInLocal, Manchester - 43:59...
A New Way To DM – Game Changer? 26.04.2019 56:42
Hello and welcome to another episode of LinkedInformed and the first from my new office (studio). I hope the sound quality is the same as it was in my last office! This week I want to focus on several new features but one in particular which really caught my attention! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
Has Organic Reach Peaked On LinkedIn? 13.04.2019 51:34
Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. That said, I know some of you are still finding you are invisible in searches so hang in there, the issue does appear to be getting better. This week I want to focus on LinkedIn organic reach and try to answer the question ‘Has it peaked or is there m...
The LinkedIn Meltdown! 06.04.2019 1:07:35
Welcome to another episode in what has been a difficult week for LinkedIn and many of its members. I have two main topics to discuss this week; LinkedIn seize control of LinkedInLocal events LinkedIn had a meltdown this week with millions of users discovering that their profiles were invisible! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
LinkedIn Video Tips 30.03.2019 1:03:34
Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post has developed somewhat. I also have some interesting analaysis to share with you on the content in my hoe page feed. But first… Interesting Stuff I Saw This Week Are we now going to get Brand Ambassadors on LinkedIn? Oh please n...
The Types of Posts That Engage 23.03.2019 44:27
Welcome to a new episode of LinkedInformed. It's been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on the subject of content and specifically the type of posts that typically attract comments and likes and therefore have greater reach. For more go to http://linkedinformed.com/episode242/ Mentioned in this episode: This show was created by the origin...
Who Should You Follow? 16.03.2019 41:36
Welcome to this weeks show. So who do you follow on LinkedIn and why? I’m not talking about who you connect with, that should be for different reasons (even though you do then follow them) but those people on LinkedIn that you purposely follow with the intention of seeing their activity, posts and articles in your feed. Have you got a clear strategy or is it based on ad-hoc seeing ‘something good’...
Employer Branding on LinkedIn 09.03.2019 54:16
Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy. If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know there are plenty of listeners who do have a keen interest in using their company page for employer branding purp...
LinkedIn Company Pages...There is hope! 23.02.2019 52:57
Welcome to a new episode, this week we are back to talking about LinkedIn company pages.....but with a difference! More of that later but as always firstly....... Interesting Stuff I Saw This Week LinkedIn Updates Sales Navigator, Gets Closer to Salesforce LinkedIn announces the rebuild of three core talent tools to one platform LinkedIn debuts LinkedIn Live, a new live video broadcast service Men...
LinkedIn Allsorts! 09.02.2019 51:08
Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates! That said, I have a lot to talk about in this episode. Firstly, due to a family bereavement, I will not be producing an episode next week but will be back the week after. For the remaining notes go to https://linkedinformed.com/episode238 Mentioned in this episode: T...
Should You Be Paying For LinkedIn? 02.02.2019 1:09:05
Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it? More of that later…… Interesting Stuff I Saw This Week New Ways to Keep a Pulse on the Companies You Care About Five Things We Learned from Microsoft’s Earnings Introducing Interest Targeting LinkedIn Articles versus Li...
Increase Your Visibility With Effective Posting 19.01.2019 56:18
Welcome to a new episode, this week is very different as the majority of this show will be dedicated to a talk that I'm giving this week on LinkedIn visibility and posting techniques. But first I wanted to highlight three posts that each deserve a special mention, all for different reasons. Go to http://linkedinformed.com/episode236/ for the more Mentioned in this episode: This show was created...
The Empathy Episode 12.01.2019 58:27
Happy New Year! I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I decided to completely switch off from all work matters, it has been a busy last 2 weeks catching up on everything. The main subject this week is empathy. If you are a long time listener then you may recall that I covered this previously in episode 122 ....
Christmas 2018 17.12.2018 55:37
Welcome to the Christmas edition of the podcast. This will be the last episode this year so let me wish you all a fantastic Christmas break and an exciting a prosperous new year. Interesting Stuff I Saw This Week For the rest of the notes go to http://linkedinformed.com/episode234/ Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
Planning for 2019 08.12.2018 54:48
Welcome to episode 233 and this week I’m looking forward and planning for next year. What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode. Before that though….. Interesting Stuff I Saw This Week. I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post...
LinkedIn Communication 01.12.2018 1:00:23
Welcome to episode 232. This week the focus is all about my favourite subject….communication. If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too! So you can imagine how excited I was when I recently met Kim Arnold, a communications and m...
Posting for Engagement 23.11.2018 1:06:08
Whilst the title for this episode is about posting, I actually have two main topics to cover this week. Posting for Engagement – A case study A closer look at new LinkedIn Events I also have a ‘not’ post of the week as well as a post of the week! In addition, we cover the following; LinkedIn Stories New Boolean operators UK top voices Three new features LinkedIn Live video rumours Mentioned in thi...
New LinkedIn Pages 17.11.2018 41:49
Welcome to the 230th episode. This week I cover; LinkedIn Events Do pods violate the user agreement? LinkedIn Top Voices 2018 Several new features Rumour - LinkedIn Stories! LinkedIn Pages Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
Feed Ranking Model – What It Means To You. 03.11.2018 1:04:52
Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘ creator-side optimization and incentives in social networks’. This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were bein...
Change x 9! 27.10.2018 56:03
LinkedIn is changing rapidly! This week I focus on 9 important changes LinkedIn have made since the last episode. New design for WVYP Articles saving on desktop Group posting from Homepage New free premium trial offer Articles 'series' pilot scheme New setting to make 'Follow' the default on your profile LinkedIn update 'Feed ranking optimization' Less information on LinkedIn emails Pilot test for...
LinkedIn In A Corporate World 13.10.2018 1:07:02
This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
LinkedIn Video – What’s Holding You Back? 05.10.2018 56:37
A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors; Technical barriers Concerned that others would think they look...
What Makes Great Content on LinkedIn? 29.09.2018 39:00
This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK. What exactly is he referring to and how do we define great content? That plus a few interesting things I saw this week about LinkedIn. More info at LinkedInformed.com Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
The Best Company Pages? 15.09.2018 58:44
Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of. LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn. I also want to return to the new groups experience as I now have the...
New Groups Have Arrived 08.09.2018 50:59
Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-...
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