Informed: the podcast for LinkedIn® users

Serious question: why do you do it?  What are your objectives and are you achieving them? This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking. So, I thought I would share my thoughts in this week's episode. Plus: Drafting...

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But are these exposures accurate and could some people be caught up in the fallout? That plus: 'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess....

Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week I answer 3 questions about: Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode: Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text-only post? Post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with one...

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be: Full on (loud) but not authentic Bland, steering away from revealing any personality Both of the above are driven by the same thing, a reluctance to reveal their real cha...

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198 ? John has since changed his views but since those days (2018), the tools have become more sophistic...

Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week   Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with my...

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus: The new video feed and how it impacts the videos we post Multiple image posts - new dimensions Images on external links are shrinking and it really doesn't matter! An outrageous post of the week The N...

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken I've been a follower and admirer of Dan's work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions! Plus a post of the week about gender equality! He...

Organic content reach is on the decline again! "It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more comp...

LinkedIn™️ Groups. Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedd...

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. This week, it was my imme...

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights. Mentioned in this episode: This show was created by the original host of the...

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it, so I thought it was time to revisit the topic of AI and try to answer this important question: can AI be used in a credible, authentic and ethical way on LinkedIn™️? That plus: New - Company page premium inc' Who viewed your company page' An improved 'Premium benefits' page plus a s...

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry. I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover. How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs! His very s...

This week in the podcast I complete my review of UpLift Live with the speakers from the afternoon sessions. Gillian Whitney Kevin D. Turner Tiina Jarvet Richard van der Blom  Also in this edition: New takeaways on articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week Mentioned in this episode: This show was created by the orig...

My thoughts and feedback on UpLift Live. UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters. So, it seems a good time to have a new look at this feature so that you can decide whether you will be going down that track. That plus: A new mysterious 'Who viewed...

This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question: Connect or Follow? That plus: New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact! New Privacy setting New option for profile custom CTA button Feedbac...

Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you? This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like. Not you...you are clearly not in a position to decide this for yourself! This week I discuss what we can do to fix this. That plus; AI comments are getting very annoying! The real reason customised invitations are being...

Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge? Do the benefits of collaborative articles add up? That plus; An update on the revamped Services section A voice message tip Sales Navigator improvements New profile photo feature Another new 'Pay to spam' feature update B2B Deep sales playbook. Useful or a Sales Navigator ad? Are LinkedIn Corp' Sales prof...

It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution. Also covered; Services page gets a makeover Creator mode is going Is profile verification enough? Mentioned in this episode: This show was created by the o...

This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges. She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known Li...