Informed: the podcast for LinkedIn® users

LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️. That plus; How I became a LinkedIn 'Top voice' An update on profile verification with Persona More on how to get a community top voice badge New - Company sponsored arti...

Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward. More of that later, also included in this episode I talk about; Uplift Live conference - I can offer you a discount. Profile custom buttons are really good but are they too effective? Verification issues and privacy concerns New Events features New features for collabo...

Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast. We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed reveal more about the background, person...

Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets us thinking about what we want from LinkedIn™️...

In this episode, I talk through the following topics; LinkedIn™️ ran a Christmas poll INteresting profiles 2024 Issues with post drafts and article analytics Spot a pod New WVYP filters - are they useful? The new 'create an image' feature for Articles using Microsoft designer 50+ factors that can impact the performance of your posts Post of the week Mentioned in this episode: This show was created...

When your company page content consistently fails to engage an audience what can you do to make your brand more visible? That plus; Profile verification finally comes to Europe Skill assessments A new feature on profiles A new content newsletter from LinkedIn™️ - is it any good? How to report spam Post of the week Mentioned in this episode: This show was created by the original host of the show, M...

Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did! I will share the results of my findings later but first, here's what else I cover in this weeks episode... Feedback on company page competitors A new profile feature A couple of improvement...

I'm back from the trip of a lifetime! And I got married as well! This week I catch up on what has been happening on LinkedIn™️ while I've been away; Collaborative articles improve but become more like Q&A's rather than articles LinkedIn™️ break links with X (Twitter) accounts Several changes to company pages Profile videos are going to disappear Profile custom badges surpass creator website links...

Why do men approach women on LinkedIn when they would never act that way in real life? Why do people send a sales pitch DM immediately after connecting? People seem to act in strange ways with a keyboard, often very differently to the way they would in person. In this episode of LinkedInformed I had the pleasure of chatting with  Jacob Elton  about this fascinating topic Mentioned in this episode:...

Part two of my chat with  Karen Tisdell  about LinkedIn™️ profiles. In this final part we discuss... 🔶 Experience section 🔶 Recommendations 🔶 Skills 🔶 Background image 🔶 Pronouns and there misuse 🔶 Name pronunciation Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast. Mentioned in this episode: This show was created...

Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted? Perhaps it's time to take a closer look at your profile? This week I chat with  Karen Tisdell , who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you will find this discussion valuable. Mentioned...

Business development on LinkedIn. Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected).  Luis Báez 🇵🇷🏳️‍🌈  has a different approach...one that is more targeted and highly personalised. This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to...

When pods combine with auto-commenting tools, we have a problem! But is it right to publicly expose people who we believe are cheating in this way? Plus: A new Chrome extension My thoughts on LinkedIn™️ AI enhancement tools A great AI talk from Mo Gawdat A brilliant post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn restricts customised invitations to just 10 a month! I examine why they are doing it and why it's such a bad idea. That plus: New message inboxes 👍 New content search filter 👍 Added feature to new custom buttons 👍 Name pronunciation goes backwards 👎 Does verification make you more visible? 🤔 Added value author comments 💡 'Top' emerging creators (not) 👎 Is it wise for LinkedIn™️ to...

There are 5 key questions to ask yourself before you post on LinkedIn™️. If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️. NEW profile 'goals' Connections vs followers - your feedback How to promote a podcast, or anything else on LinkedIn™️ A Hashtag u-turn or misinformation? Have you checked your profile URL preview lately?...

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year. How exciting! More on that later but here's the other things I covered in this weeks podcast: Are search filters going to become a premium feature? 👎 An update of profile custom buttons...

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer! That plus, Passkey access is coming to LinkedIn 10 free AI courses on LinkedIn Learning Generative AI comes to Sales Navigator Do Thought leader ads damage subsequent posts reach Verified profiles get a makeover Post of the week Mentioned in this...

The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is. That plus; Update on search alerts New cybersecurity woes Search filters for dating?! New link for 'build a resume' Profile website links update Profile verification waitlist Post of the week   Ment...

This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen? According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed? That plus; Company page content is showing signs of better...

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'. They can be very dangerous! That plus; Font changes on LinkedIn The job title search optimisation dilemma Could collaborative articles be more important than we thought? LinkedIn add Microsoft Designer for AI image posts New profile sections in Featured Sort fee...

A special episode to celebrate the 400th episode. I swap seats this week and find myself being interviewed by Lynnaire Johnston. "What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?" It’s LinkedInformed, episode 400. Thanks to all those w...

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own. In addition to that... A new 'Active Group' badge that misses the point! More feedback on the services marketplace Do more followers impr...

I've been away in Greece for 10 days...it was pure bliss! While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all! The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification. As you would imagine,I have a few things to say about it! Me...

This is the talk that I gave at LinkedSummit in Odense, Denmark this year. We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few. So we need to find the sweet spot!  Mentioned in this episode: This show was...