Informed: the podcast for LinkedIn® users

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped. Postbag Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How t...

Postbag Does the industry setting matter on your profile? Christopher Johnson (voice note) LinkedIn industry options help page Fake accounts with similar headlines? LB Brittingham I'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insi...

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker , particularly the updated section titled "How many active users are on LinkedIn?" Postbag – What do you think of people customising their pronouns? In short, don't do it! – There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-...

Postbag via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please? — Look for opportunities to start conversations: birthdays, job changes — Look through your network to find key referral partners and potential clients, then scour their profiles and content...

Thanks to Mark Williams for his kind farewell newsletter . Postbag Profile verification: to verify or not? ( see more ) Post timing: when is best to post? Recommendations: should they be up to date? Other topics Everyone is talking about algorithmic bias against women. I’m going to investigate. A couple of text-plus-image posts: Changing the skin tone in emojis “Quiet Piggy” Starting a post with a...

The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag How do you manage lots of ongoing DMs? How much should we care about algorithms? Downgrading desktop features Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting...

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Can you deactivate a company page without closing your personal profile? Can you talk about visibility being down on LinkedI...

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week’s topic was inspired by a post I didn’t even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last. Chances are, it’s happened to you too, even if you didn’t realise it. That inspiration came from just one imp...

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. Lea Turner is known for...

The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. Plus: The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comm...

So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus: Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltr...

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true. That plus: Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the we...

In this episode I cover the positives and negatives of the new(ish) mobile video feed. Plus a brilliant post of the week (and it's not a video). Video summary https://youtu.be/_Cpjy-U0UXM Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

What would you spend your time doing if you only had one hour on LinkedIn™️ per week? Is it possible to have impact in that time? A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week? That plus: Two new features Your plummeting SSI means nothing! How...

In this weeks episode I discuss my predictions for LinkedIn™️ this year. I've always said that there are 3 LinkedIns: The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us. Topics covered: Introduction 07.00 New features 24.30 My predictions for 2025 53.15 Is the trend towa...

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. This episode features th...

How the new feed is quietly stifling engagement. Also covered in this week's episode: Audio events are being scrapped How the 'see more' can be a curse New - enhanced profile cover slideshows More job losses at LinkedIn Elon's cringe comment Post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus: Not all subscribers are the same Positivity and LinkedIn™️ The Recruitment Network support automation LinkedIn shares tips for posting short videos LinkedIn's n...

This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode: New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week Mentioned in this...

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode: Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year.  But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much...

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are: Have Lin...

"It must be less than 60 secs" "You don't want Likes" "LinkedIn™️ favour advice/helpful videos" "A headline is essential" There is lots of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses. I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new f...

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it." This came from a delegate on a course I delivered recently and it hit me right between the eyes. That's why so many people find it hard to find the time to post content, they overthink it! Also in this episode: Feedback on pods and direct messaging How...