Informed: the podcast for LinkedIn® users

Postbag Should I delete posts on LinkedIn? Richard G Abrahams: Should I write a newsletter? Mark Lee: Can I target my posts to certain locations? Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity". I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference. Get...

Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers. Our speakers for the 2026 conference were, in order: John Espirian Tony Restell Nicole Osborne Mic Adam Guy Strijbosch Heather Murray Phill Agnew Dave Harland Brenda Meller No Postbag this week – but please do send in your qu...

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players. Postbag Teresa Ward: should we use @mentions in comments? Lionel Guerraz: on saving money with tech tools ——— Don't use the vertical pipe | symbol in your headline Is LinkedIn social media? UpLift Live 26 is almost here. Still time to get your ticket at uplift-...

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users. Postbag Voice note from Kaye King about improving our feeds Voice note from Christian Harris on LinkedIn groups Voice note from Kate Nankivell about line spacing in the About statement ——— LinkedIn is showing a weird mix of languages on the user interface. Why? Throwback to 5 ye...

This one tip will help content creators get their external content seen. Postbag Espresso+: Comment "X" and I will DM you – is that a good idea? Judi Hays voice note … about voice notes ——— Getting content seen: one approach that works for me How to reduce your LinkedIn notifications Company page invitations reduced from 250 to 50 Removing date/time stamps Some news about the UpLift Live 26 confer...

Among other topics, this week's show is about LinkedIn voice notes. I love them! Postbag Mark Lee voice note on spam comments Niraj Kapur has sent a voice note about AI, based on the content of last week's episode. I'll be sending more voice notes from now on – see my guide on LinkedIn voice notes My average post length based on 5 years of data I want to do more guest podcasts! See my past appeara...

Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall. Postbag Anon: How can I make my Featured items look the same size? Other topics in this week's show: Something Big Is Happening AI article by Matt Shumer Frank Prendergast has shared a voice note about this. Check out Frank's podcast wi...

This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew. Postbag Ashley Leeds: Premium banner image buttons Caryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How...

Being away for a week in Milan did wonders for people asking me questions for the show! Postbag Richard G Abrahams : As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for th...

This week we look at audio pronunciation on your profile. Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error? Is your security certificate valid? Recording an audio pronunciation Mystery speaker for UpLift Live 26 – who is it? Illiya...

Main topic is how others can be your marketing department via their recommendations and video testimonials. Postbag Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsl...

What is real and what is fake on LinkedIn? We're looking at some fake accounts this week. Postbag Gillian Whitney voice note Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations? LinkedIn security fake account Update on fake LinkedIn security accounts via Guy Strijbosch Where did all the Top Voices go? Keep your headline short: check out some tips on the importance of...

Happy New Year! Postbag Hanne Møller – reposting your own post Caryn Yuen – hashtags I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now? My t...

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped. Postbag Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How t...

Postbag Does the industry setting matter on your profile? Christopher Johnson (voice note) LinkedIn industry options help page Fake accounts with similar headlines? LB Brittingham I'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insi...

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker , particularly the updated section titled "How many active users are on LinkedIn?" Postbag – What do you think of people customising their pronouns? In short, don't do it! – There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-...

Postbag via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please? — Look for opportunities to start conversations: birthdays, job changes — Look through your network to find key referral partners and potential clients, then scour their profiles and content...

Thanks to Mark Williams for his kind farewell newsletter . Postbag Profile verification: to verify or not? ( see more ) Post timing: when is best to post? Recommendations: should they be up to date? Other topics Everyone is talking about algorithmic bias against women. I’m going to investigate. A couple of text-plus-image posts: Changing the skin tone in emojis “Quiet Piggy” Starting a post with a...

The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag How do you manage lots of ongoing DMs? How much should we care about algorithms? Downgrading desktop features Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting...

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Can you deactivate a company page without closing your personal profile? Can you talk about visibility being down on LinkedI...

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week’s topic was inspired by a post I didn’t even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last. Chances are, it’s happened to you too, even if you didn’t realise it. That inspiration came from just one imp...

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. Lea Turner is known for...

The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. Plus: The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comm...

So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus: Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltr...