Informed: the podcast for LinkedIn® users

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour. But first we had some feedback from last weeks episode on Native video. Native Video My friend and fellow LinkedIn trainer Sandr...

Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well! As always seems to happen, as soon as I go away LinkedIn decide to unexpectedly launch a new feature….well I guess that happens all the time but this one happened to be a very big one……native video has finally arrived! More of that lat...

Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz. We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring. But first I thought you might find these interesting… Intere...

Welcome to episode 169, lets get personal this week……or maybe not! Is is right to chat about non-business matters on LinkedIn? That is the main focus this week but first…. Interesting Stuff I Saw This Week When is public information not public? When LinkedIn says so What LinkedIn Will Look Like In The Future Posting Job Opportunity On LinkedIn Profile For New Employer Did Not Violate Non-Compete S...

Welcome to episode 168, last week’s show seemed to go down a storm……it seems everyone is checking their influence score and comparing them which can only be a good thing in my opinion. As a followup to that and on a similar track I wanted to focus on article clicks this week, or rather the lack of article clicks many people seem to be battling with! I’m getting a lot of comments like; “I think I w...

Welcome to episode 167, this week I’m going to take the opportunity to catch up on questions which have been building up recently as well as discussing the issue of influence and followers vs connections. But first….. I had some great feedback from last weeks episode including this message from Kurt Shaver Plus Leif Carlsen contacted me from Denmark. Leif consider himself to be the ‘Mr LinkedIn’ i...

Welcome to episode 166, this week I have been inspired to spread the news about #LinkedInlocal, a movement that is gaining momentum around the world and it’s all about meeting your connections face to face. More of that later but first…. Interesting Stuff I Saw This Week Windows Phone LinkedIn app no longer available for download How ironic! I suspect this will return when new Windows phones are r...

Welcome to episode 165, this week it’s that old nugget again…Skills and their annoying little brother endorsements! But first…… Interesting Stuff I Saw This Week One third of respondents to a recent survey said they lie about themselves in their LinkedIn profiles Relay have now updated their LinkedIn cover templates LinkedIn Deprecates it’s Groups API Get Ready to Give Up on LinkedIn for Marketing...

Welcome to episode 164, following on from last week’s theme of ‘cleaning up your homepage’ it struck me that you also need to make sure that you are not a victim of someone else cleaning up their homepage! So this week I want to focus on the best ways to ensure that you remain visible on your followers homepage. But first….. Interesting Stuff I Saw This Week LinkedIn snaps up Redwood City sales te...

Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times. This week I want to focus on managing your home page feed on LinkedIn. It’s a critical aspect of using LinkedIn effectively and most people ignore it so it’s time for a good clean up! But first….. Inter...

Welcome to episode 162, well I’m still standing! I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it. So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main...

Welcome to episode 161, I’m recording very early this week so please excuse me if any news that broke this week isn't covered! I had a very interesting conversation this week with someone who was sharing their experience with being found by customers on Linkedin. Whilst this mostly happens via visibility through content and engagement, it can also happen via search…ie a potential customer searches...

Welcome to episode 160, the wether has improved in the UK this week and it looks as though spring has finally arrived so I thought that would be a good excuse to take a fresh look at our LinkedIn profiles and see if they are in need of a spring clean But first, I did see a couple of things this week you should know about….. Interesting Stuff I Saw This Week Oracle links to LinkedIn so its saleswar...

Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video! I saw so many people broadcasting live video and recording short snippets plus many talks on the subject, I realised that I really needed to ‘up my video game’ and more importantly I realised that LinkedIn users generally need to use video content more. So that is the subject of this we...

Welcome to episode 158, it’s been a very ‘buggy’ week this week, firstly connections were in reverse order in the ‘My network’ list then the ability to recommend someone disappeared. Both are now fixed but it is clear that something is going on behind the scenes. I thought I would lighten things up a bit this week and relay a funny story I heard from a listener in the US this week.   Interest...

Welcome to episode 157. It’s about time we talked about groups again, A long standing feature that used to be great but seems to have deteriorated in recent years resulting in very strong rumours that groups are about to be dumped by LinkedIn. But before we get into groups….. Interesting Stuff I Saw This Week More Features Coming to the New LinkedIn Experience ‘Conversations’ or ‘Smarter messaging...

Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out. But first a few updates for you….. LinkedIn have finally clarified the difference between article and post ‘views’ Article views have always been ‘real’ views (ie someone clicked...

Welcome to episode 155, I’m sorry I wasn’t able to deliver an episode last week, the conference was so ‘full on’ I had no opportunity to put together the full episode although I did manage to record a few short snippets. Now that I’m back, albeit somewhat jet lagged, I thought I would share with you my experiences last week in San Diego But first…… Interesting Stuff I Saw This Week. LinkedIn revam...

Welcome to episode 154, it’s been a tricky week this week, I had planned an interview with an Italian LinkedIn trainer to tackle the important subject of multi-lingual profiles but due to a combination of illness and power cuts, I had to postpone that! Instead I decided to cover a subject I am very enthusiastic about - research, specifically researching people. But first….. Interesting Stuff I saw...

Welcome to episode 153, this week I discuss my thoughts on @ mentions in LinkedIn posts. There seems to be a growing trend out there and I’m not sure it’s all good. But first…… Interesting Stuff I Saw This Week It looks like LinkedIn are making no headway with Russia; Russia says ‘nyet,’ continues LinkedIn block after it refuses to store data in Russia Perhaps Jeff Weiner needs to have a word with...

Welcome to episode 152, this week I’m going to cover the new Neptune design quite a bit as there have been quite a few developments. Firstly a big thank-you to Kurt Shaver, Darrel Griffin and the mysterious ‘LoveWeb’ for giving the show 5 star reviews on iTunes - I massively appreciate your support. Darrel Griffin can also be found on Instagram and is my ‘go to’ contact on anything to do with grap...

Welcome to episode 151 at the end of another traumatic week for LinkedIn and it’s new design! Following on from last weeks episode, I want to dig a bit deeper into what communication techniques work and what really don’t work on LinkedIn. But first….. Interesting Stuff I Saw This Week Workplace from Facebook is now live…..will it cause LinkedIn problems? Are LinkedIn understaffed and overworked?…....

Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200! Something interesting I saw this week Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode). LinkedIn did announce that they had re-vamped their pre...

Welcome to episode 149, it seems that the roll-out has now reached about 75% if users so I thought it would make sense to get through some of the many questions I have been receiving. It’s funny for me, I feel like I have been talking about this for so long with very little feedback and then all of a sudden….everyone is talking about it and asking questions! Before I get into that tough, I have a...

Welcome to episode 148, this week I interview a young chap called Jack Parsons who is the CEO of an exciting start-up called YourFeed. Jack and he team are about to launch a brand new website and social network called YourFeed, here is how they describe themselves; Yourfeed is a disruptive online platform that helps ambitious professionals find employment, network with like-minded individuals &amp...