John Espirian

Informed: the podcast for LinkedIn® users

Business EN ↓ 496 episodes

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...

Author

John Espirian

Category

Business

Podcast website

linkedin.com

Latest episode

Jul 10, 2026

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Episodes

We Are The Test Dummies! 10.02.2018

Welcome to episode 197, I’m back and it’s just me this week. Someone alerted me to a shocking issue regarding invitations to connect this week and it got me thinking about the ineffective way that LinkedIn introduce new features. It seems that introduce features on a slow roll-out and rely on their users to report issues…..but what if we don’t or aren’t able to spot a problem…….based on the eviden...

LinkedIn Profile Buzzwords 03.02.2018

Welcome to episode 196, this week I chat with personal branding expert Jennifer Holloway about the article that LinkedIn bring out every year highlighting the most used words in LinkedIn profiles. Click on the image above to view the full article Takeaways from our chat Some words (such as passionate) are overused in profiles without much thought going into whether they are true or not A better wa...

Connect vs Follow 27.01.2018

Welcome to episode 195, I had planned to cover a different subject (The dangers of automation - let me know your thoughts on that!) this week but then I got an excellent voicemail question from Giles about the differences between following and connecting and decided to cover that subject in more detail. But before that…… Interesting Stuff I Saw This Week Find the Right Words to Land the Right Job...

Personal Branding on LinkedIn 20.01.2018

Welcome to episode 194, this week I have a chat with my friend and fellow LinkedIn trainer/consultant Sandra Long about personal branding. Interesting Stuff I Saw This Week LinkedIn Announce some changes to groups I have mentioned previously that I’m aware that LinkedIn are currently working on a project to improve groups and this week they sent out a communication advising of several changes that...

LinkedIn User Survey - The Results 13.01.2018

Welcome to episode 193 and a very happy and prosperous new year to you all. I trust everyone had a fantastic break over Christmas. Towards the end of last year I conducted a survey of LinkedIn users to see how behaviour had changed on LinkedIn. I had a sense that the results would be interesting……and I wasn’t disappointed! In this episode I will go through the results with you but before that…. In...

10 LinkedIn Predictions for 2018 23.12.2017

Welcome to episode 192 and a very merry Christmas to all of you. There has been very little news about LinkedIn this week but I did native the following two related articles; Interesting Stuff I Saw This Week What we got right — and terribly wrong — in our 2017 predictions The 50 big ideas for 2018 LinkedIn are, as always, keeping very tight lipped about their plans for 2018 so I thought it would...

What To Post About? 16.12.2017

Welcome to episode 191, this week I’m going to cover a topic I tackle almost on a daily basis at the moment…..How to know what subjects to post about on LinkedIn. But before I get onto that…… Interesting Stuff I Saw This Week The Crappy Handbook of LinkedIn Profile Pics LinkedIn Top Voices 2017: The must-know people inspiring today’s professional conversations Stay on Top of In-Demand Skills with...

Stop Blaming The Algorithm! 08.12.2017

Welcome to episode 190, it seems that many people are talking about the mysterious LinkedIn algorithm, myself included! I can’t believe how many of these people are still blaming the algorithm for the poor performance of their content, it’s not the algorithm folks, it’s your content!…… But before I get stuck into that, here are a few things I came across this week Interesting Stuff I Saw This Week...

Are You Stuck In The Past? 02.12.2017

Welcome to episode 189, not much news this week but I do have a couple of new features to share with you and a cool thing plus I feel the need for a rant!…..more later. Interesting Stuff I Saw This Week ‘LinkedIn degrees’ from global providers ‘could leave UK behind’ Russian accused of hacking LinkedIn, Dropbox to be extradited to US Oops: LinkedIn country subdomains SSL cert just expired   N...

LinkedIn is Cooler Than Instagram! 25.11.2017

Welcome to episode 188, this week I had some very sad news, one of the clipper race crew was swept overboard and tragically lost his life - devastating for his family and also extremely unnerving for all the other crews. I can’t begin to imagine how they carry on from this. It highlights just how dangerous this race is and impressed on me even more just what Brendan Hall had to go through when he...

The LinkedIn User Survey 18.11.2017

Welcome to episode 187, this week we are back to the normal format after a few weeks of interviews. I would really appreciate your help with compiling a survey of how LinkedIn users have changed their behaviour over the last 12 months or so. More of that later but firstly…… Interesting Stuff I Saw This Week 60% users from Russia remain on LinkedIn after year of blocking Creating Your Resume Just G...

In Conversation with Leif Carlsen 11.11.2017

Welcome to episode 186, this week I really enjoyed chatting with Leif Carlsen, A social selling expert and podcaster from Denmark. Leif and I chat about a range of things in the episode; ROI - Return on Investment It's difficult to measure Statistics are often merely a vanity measure Social selling will always be a ‘long game’ Some ways you can measure RIO; Post comments, likes and views in the fe...

What a Florist Can Teach Us About Using LinkedIn 04.11.2017

Welcome to episode 185, this week I’m doing my annual ‘escape from the wet and cold of Britain’ week in Spain so I thought I would treat you to one of the most popular podcast episodes I have ever produced. I’m sure many of heard you have heard me talk about the florist from Grimsby who is killing it on LinkedIn….well this is the interview I did with her in May 2015 on a since retired podcast call...

The Class of 2017 - The New ‘IN’ Crowd! 28.10.2017

Welcome to episode 184, this week I’m expanding on the subject of the meteoric rise of LinkedIn in terms of engagement and activity and I want to to focus on some of the key characters behind that change - the class of 2017! But before I get to that….. Interesting Stuff I Saw This Week HiQ turn to crowdfunding to fight LinkedIn’s legal appeal of a recent court decision LinkedIn announces the ‘Most...

GDPR is Coming! 21.10.2017

Welcome to episode 183, this week I am dedicating the whole episode to this much requested subject. GDPR is coming next year whether we like it or not so it’s time to start educating ourselves on the dangers and opportunities this presents. With that in mind I have taken time to speak with three individuals, two of which are interviewed on this show. As a result, I am skipping any news, cool thing...

Nothing in Particular! 14.10.2017

Welcome to episode 182, lots to tell you about this week so no main subject as such. Firstly I want to correct something I mentioned in last weeks show under the title ‘The State of Groups’ It seems that, on closer examination, the stated number of pending members isn’t actually accurate! Thanks to Carl for putting me right on that one! Another correction from last week regarding GDPR. Asked if yo...

How To Master PR with Janet Murray 07.10.2017

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a...

Something Really Special is Happening on LinkedIn 30.09.2017

Welcome to episode 180, it’s been a busy week for me, I nearly didn’t get time to put this episode together but I’m glad I managed to because I want to talk about the revolution that is happening before out very eyes. Stay tuned for more about that but first…… Clipper Race Update They won!! Interesting Stuff I Saw This Week LinkedIn Engineering Blog - Serving Top Comments in Professional Social Ne...

Does Employee Advocacy Really Work? 23.09.2017

Welcome to episode 179, this week the main topic is something I seem to be coming across a lot…employee advocacy on LinkedIn. For those who haven’t come across this before, it simply means utilising the employees of a company to be ‘advocates’ of the organisation to help with marketing, sales and recruitment. The problem is, I’m really not sure it works on LinkedIn….I will explain more later. Inte...

LinkedIn Communication - Live! 15.09.2017

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week. First and relevant to the subject of my talk, I saw this article and wondered what you would make of it. Interesting Stuff I Saw This Week Seriously, Please Sto...

How To Really Stalk Someone on LinkedIn! 09.09.2017

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline. There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface. More of that later but as always I’m starting with…. Interesting Stuff I...

Engagement VS Content Marketing 02.09.2017

Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust. But first….. Interesting Stuff I Saw This Week Bumble’s CEO Takes Aim At LinkedIn 18 Enormously Useful LinkedIn Hacks by Andy Foote or just shortcut to the fancy text generator here If You Wanna Crush It On Linke...

A Focus on Youth 26.08.2017

Welcome to episode 175, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn! This episode features an interview with John Morley about the work he has been doing with school leavers. More of that later … Interesting Stuff I Saw This Week LinkedIn launch a new ‘Welcome to the...

LinkedIn Website Demographics 19.08.2017

Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you. More of that later but first… Interesting Stuff I...

LinkedIn Plagiarism 12.08.2017

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism. But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week… Interesting Stuff I Saw This Week Hackers catfish tech execs on LinkedIn Putin passes law that will ban VPNs in Rus...

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