John Espirian
Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...
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Episodes
Advanced Search Is Back! (Sort of) 28.01.2017 36:44
Welcome to episode 147, this week, I had planned an interview but that didn’t happen so I thought I would talk about something that I know is very important to many of you…..advanced search in the new desktop design. But first…. New Desktop UI Design Update LinkedIn have changed the way the data archive operates. Now you can download a smaller set of data more quickly, this is presumably meant to...
Combining LinkedIn & Facebook 21.01.2017 39:58
Click here to get your step by step guide on how to download your connections and upload them to Facebook. Welcome to episode 146, this week I have an idea to share with you about what you can do with your LinkedIn connections on Facebook. More of that later, but first….. New UI Desktop Design Update Saved searches are returning (end of Jan) Interests will show in your public profile Contact &...
How Is Your LinkedIn Mugshot? 14.01.2017 45:05
Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture! But first a few interesting things I saw this week; An open letter to Jeff Weiner by Oleg Vishnepolsky The main highlights from this were; Anonymous like and dislike buttons Managing your feed Better management of followers/connections Who is m...
Searching in 2017 07.01.2017 38:29
Welcome to episode 144 and a very happy new year to you all. I hope you achieve great things this year and I trust that LinkedIn will be with you every step of the way! I thought I would start the year with a focus on searching. As we know, the much loved Advanced search feature will be gone once we all get the new UI so it seems a good time to focus on the subject. But before that I saw a few thi...
Dear Satya…… 24.12.2016 33:25
Welcome to episode 143, before I get into anything else I just want to extend my warm wishes for the festive season. Happy Christmas everyone! Is This LinkedIn Censorship? I posted the ‘Dear Satya’ image on LinkedIn last week and a number of people were @mentioned and several commented. One individual decided to @mention Satya himself and I am wondering if this resulted in the post being deleted b...
Have you landed on Neptune? 17.12.2016 43:29
Welcome to episode 142, on the week that the roll-out of the new desktop interface has really begun……Have you got it yet? Please get in touch and let me know your thoughts if you have. I found out from a very good source this week that LinkedIns internal name for the new user interface is ‘Neptune’ which got me thinking “How do they come up with these names?” You might associate Neptune with the R...
Does Slideshare Have A Future? 10.12.2016 41:53
Welcome to episode 141….the calm after the #linkedinthebin storm of last week! The feedback was great from last weeks show, thanks to everyone who voted. The result was a draw between myself and Angus. If you want to hear another round of Linked-in-the-bin, let me know and I will have a think about who I can invite as contestants. Interesting stuff I saw this week Search Filters are being removed...
Linked-In-the-bin 03.12.2016 37:40
Welcome to episode 140, this week I thought we would have a bit of fun with our new gameshow! Hopefully it will not only put a smile on your face but also provide some useful information & tips. But first…… Interesting Stuff I Saw This Week Ransomeware There have been lots of articles and scaremongering about images on social media this week. This article actually sums up the ‘ransomware’ issu...
Selling The LinkedIn Way 26.11.2016 40:55
Welcome to episode 139, this week I’m mainly exploring a subject which many people find a real challenge - how to promote you or your products/services without appearing cheesy or being too pushy! But first…. Interesting Stuff I Saw This Week The three articles I refer to are shown below; Microsoft set to win EU approval for LinkedIn buy LinkedIn files suit to stop bots from data scraping its site...
Can Facebook Really Threaten LinkedIn? 19.11.2016 46:54
Welcome to episode 138, this week I thought I would address the issue that many are talking about…Facebook’s perceived threat to LinkedIn. Facebook Vs LinkedIn As far as I see it, Facebook will never be a realistic alternative to LinkedIn for online business networking. This however, is not a view held by all and the debate has recently resurfaced due to Facebook's entry into the job advertising m...
Your ‘New Design’ Questions Answered 12.11.2016 43:34
Welcome to episode 137. Well what a crazy week it's been, quite possibly one of the craziest weeks in living history! I thought I would take this opportunity to answer some of the many questions you have been asking regarding the new desktop user interface. But first….. Interesting Stuff I Saw This Week LinkedIn Record is rumoured to be rolling out soon to all members. I haven't seen any official...
The LinkedIn Love Story 05.11.2016 40:50
Hello and welcome to episode 136 at the end of another crazy week in the wonderful world of LinkedIn! I have spent this week working in the beautiful and sunny Costa Del Sol, it’s my annual escape from the wet and cold of England at this time of year. LinkedIn have now said that the version of the new desktop UI I have is actually in ‘beta’ ie it’s not ready for general release…..you don’t say!!!...
1st Look At LinkedIn’s New Desktop Design 29.10.2016 45:51
Welcome to episode 135 and what a week it has been! This episode is 100% dedicated to sharing with you the new desktop design that I woke up to on Saturday morning. It is still early days for the new user interface (UI) and it still has many bugs so things are bound to change over the coming weeks but having spent the last 4 days investigating every link, page and angle of the UI I can confirm the...
The LinkedIn Paradox The Hunter vs The Hunted 22.10.2016 45:48
Welcome to episode 134, this week there won’t be much to read in the notes because the whole episode is dedicated to an interview I recorded with fellow LinkedIn coach Bruce Johnston. Bruce and I discuss his recent post ‘The LinkedIn Paradox: The Hunters And The Hunted’ which is all about how LinkedIn need to carefully walk a tightrope between growing their revenues (appealing to hunters) and grow...
The Morals of LinkedIn Job Ads 15.10.2016 49:07
Welcome to episode 133, this week I get stuck into a whole bunch of things. Is Sales Navigator essential to get a good SSI score? First up, I saw this interesting update from Ankur Chaudhary LinkedIn say that using Sales Navigator is a major help in improving your SSI but they don’t go so far as to suggest it’s essential. Ankur’s experience would suggest different! Premium Members Get LinkedIn Lea...
LinkedIn Profile Autoviewing 08.10.2016 45:56
Welcome to episode 132, I’m busy with training & speaking engagements this week so I pre-recorded this episode. Therefore if any big news has recently broken, I won’t be covering it till next week! You may recall in episode 79 I interviewed the founders of an interesting product called Autopilot about their Chrome extension that automatically viewed LinkedIn profiles. As I have mentioned in re...
The Largest Redesign Ever! 01.10.2016 48:44
Welcome to episode 131, this week’s episode is mostly dedicated to the big news announced by LinkedIn last week. I believe these changes will have a significant impact on how we use LinkedIn, it’s going to take a fair bit of getting used to…once we have it. Before I get stuck into the announcements I did see one interesting article about Facebook for Work, which is going to be launched very soon....
Are you engaging with Thought LEADers? 24.09.2016 35:15
Welcome to our 130th episode. Interesting Stuff I saw this Week Here are the links to the interesting things I saw this week Your Guide To Generation Z What LinkedIn’s ‘Social Selling Index’ Really Measures Searching and Viewing Profiles from Sources Outside of LinkedIn LinkedIn’s original 2004 pitch slide deck Jeff Weiners full interview with Oprah Thought LEADers A key focus of social selling is...
A Big Week for Social Selling 17.09.2016 35:06
Welcome to episode 129, at the end of a busy week for LinkedIn having delivered their social selling conference Sales Connect in New York. I was keenly watching the Twitter feed and some updates from people I knew were there to hear reaction to some of the big announcements made. In this episode I’m going to dive into the 5 main announced changes to Sales Navigator. Don’t worry of you don’t have a...
LinkedIn Advertising Revisited 10.09.2016 39:40
Welcome to episode 128, this week I want to revisit the subject of advertising. Firstly some interesting stuff I saw this week; A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; LinkedIn Advertising This still seems to be a thorny issue for LinkedIn with another set of less than inspir...
LinkedIn And Millennials 03.09.2016 41:42
Welcome to episode 127, I hope you all had a fantastic week. In this episode I attempt to get my head around the millennial problem - i.e. Why don’t Millennials use LinkedIn? Firstly though a few things I found interesting this week; New content search on the LinkedIn app LinkedIn Profinder expands to the whole of the US New iOS 10 launch this month will include deeper SIRI integration into Linked...
Sales Navigator Revisited 27.08.2016 43:40
Welcome to episode 126, this week was a special week for me as I had the opportunity to attend a two day InStruct course at LinkedIn’s office in London. In this episode I want to address two topics; The experience of spending time with LinkedIn An update on Sales Navigator InStruct is a training programme designed to assist those responsible for implementing and managing the adoption of Sales Navi...
125. Hashtags are back…..sort of! 20.08.2016 36:05
Welcome to episode 125, I’m back from an amazing holiday in Italy and the English Cotswolds so plenty to catch up on this week…… Whilst away my Linkedin messages built up and it occurred to me that LinkedIn could really do with an ‘out of office’ auto reply feature similar to that which you get with emails. LinkedIn is unique in that being work related, people are less likely to login whilst...
124. AFQ Special 06.08.2016 32:43
Welcome to episode 124, this week I’m relaxing in Italy on vacation so I thought I would pre-record this episode of questions that I have been asked recently. Below are the 5 questions I covered in this episode, you will need to listen to the audio for the answers. Question 1 I recently decided to get rid of some dead wood connections, people that I'll never speak to that I either don't remember c...
123. Microsoft Want Our Data! 30.07.2016 45:05
LinkedIn are in the process of rolling out a new feature that automatically makes you a follower of someone when you invite them to connect. If that member subsequently rejects your invitation by selecting ‘ignore’ then you will cease to be a follower. Also Interview with Jeff Weiner where he refers to some skills endorsements having a greater value than others. New profile views limit warning. Do...
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