Influencing

Influencing Insider

News EN ↓ 170 episodes

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

Be sure to visit the podcast's website and support the creator: influencing.com

Author

Influencing

Category

News

Podcast website

influencing.com

Latest episode

Nov 6, 2026

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Episodes

Finance PR with Finder's Kylie Purcell 30.06.2022

“Investing should be for everyone and my dream is to make that a reality . . . I love sharing that passion through digital storytelling. “ Finder’s Senior Investments editor Kylie Purcell joins us live from New York on Influencing Insider on Thursday 30 June at 11am AEST to discuss: What Finder covers How to pitch stories to Finder The best time to pitch Finder About Kylie Purcell Kylie Purcell ha...

Tech PR with Award-winning consumer technology journalist Alice Clarke 23.06.2022

Freelancer Alice Clarke has built a strong reputation delivering great coverage of tech and games to mainstream outlets over the past decade. Alice joins Influencing Insider on Thursday 23 June at 2pm to discuss: The different publications she oversees How to pitch consumer tech and lifestyle stories from her perspective as a freelancer The best ways to pitch outlets like The Herald Sun & SMH...

Music PR with Rolling Stone’s Jake Challenor 15.06.2022

Rolling Stone Australia has been revived with Jake Challenor taking the helm alongside a raft of other magazine titles under The Brag Media. Brag Media has recently been on a tear, acquiring and relaunching a number of well known magazine titles in Australia including Rolling Stone and Variety. Joining Influencing Insider on Wednesday 15 June at 2pm is The Brag Media’s Jake Challenor to discuss: T...

Travel PR with Australian Traveller's Katie Carlin 08.06.2022

Australian Traveller is one of the fastest growing magazines in the country. Coming off an already strong readership, they now boast 168,000 regular readers with each edition - up 57% year on year in Roy Morgan's latest survey. Helping drive this phenomenal growth is Digital Editor-in-Chief, Katie Carlin .

Sections Editor of News.com.au with Kerry Warren 01.06.2022

News.com.au publishes news stories & multimedia, drawing on content created by a team of journalists as well as journalism from Murdoch's Australian newspaper outlets. Joining us on Influencing Insider next Wednesday 1 June at 2pm is News.com.au 's Sections Editor, Kerry Warren. We’ll look at: All the sections Kerry covers How to pitch stories to News.com.au The best time to pitch News.com.au...

Lifestyle PR with Concrete Playground’s Suz Tucker 26.05.2022

“With incredible places, events and news at your fingertips, think of Concrete Playground as a personal concierge for your social life” Leading the team is Editorial director Suz Tucker, who joins Influencing Insider on Thursday 26 May at 2pm. We’ll look at: What Concrete Playground covers How to pitch stories to Concrete Playground The best time to pitch Concrete Playground About Suz Tucker Suz T...

Science and Tech PR with CNET's Jackson Ryan 18.05.2022

From Climate change to Covid boosters; from the future of plastics to the future of the SpaceX program, CNET's science division takes a detailed look at cutting edge science. Science editor Jackson Ryan joins Influencing Insider on Wednesday 18th May at 2pm to discuss: What CNET covers How to pitch stories to CNET The best time to pitch CNET About Jackson Ryan Jackson Ryan is the Science editor of...

Tech PR with CommsDay’s Grahame Lynch 11.05.2022

Communications Day is at the forefront of Australian and New Zealand telecom industry news and commentary. Leading the team is publisher Grahame Lynch who joins Influencing Insider on Wednesday 11 May at 2pm to discuss: What CommsDay covers How to pitch stories to CommsDay The best time to pitch CommsDay About Grahame Lynch Grahame Lynch is the owner and founder of Decisive Publishing which owns C...

News, Lifestyle and Tech PR with Pedestrian’s Melissa Matheson 04.05.2022

Pedestrian Group has grown to incorporate some of Australia’s most well-known technology outlets alongside Pedestrian. TV. Keeping an eye on the editorial teams across Gizmodo, Lifehacker and Kotaku is Head of Editorial, Melissa Matheson who joins Influencing Insider on Wednesday 4 May at 2pm to discuss: How she works with such a wide team of journalists The stories she is most interested in How P...

Tech PR with Techday’s Sean Mitchell 28.04.2022

Techday covers all aspects of the tech industry across the APAC region, and tying all the teams together is publisher Sean Mitchell.

Tech and property PR with The Australian’s Joseph Lam 21.04.2022

Australia’s technology and property industries are two of the busiest to cover. Putting his shoulder to the wheel is The Australian’s Joseph Lam. Joseph joined The Australian in 2019 having worked as a freelancer across publications in Australia, Hong Kong and Thailand. He covers property and technology for the national newspaper.

Tech PR with Women Love Tech’s Robyn Foyster 13.04.2022

The latest tech news, reviews and trending information for women is delivered by Women Love Tech. At the helm is editor, publisher and owner Robyn Foyster.

Travel PR with Escape’s Kelli Armstrong 06.04.2022

Top up your wanderlust tank with Escape as it brings you the travel news, destination features, celebrity covers and personality columns.

Finance PR with Money Magazine’s Michelle Baltazar 30.03.2022

Money Magazine is out there breaking down everything people need to know when it comes to finances. From property, to budgeting, to investing and everything in between, Money Magazine has it covered.

Money and Finance PR with Sarah Megginson 23.03.2022

Money, home loans, finances are always important topics of discussion, but with a federal budget and election around the corner those stories will be leading news bulletins around the country.

Tech and Lifestyle PR with CNET's Editor Steph Panecasio 16.03.2022

CNET's promise is to cover all parts of 'modern life' that matter - from health, home and money to tech, culture and climate - and how to get the most out of them.

Public service and government PR with The Mandarin’s Richard Austin 03.03.2022

The Mandarin is unique in the way it works with public relations and marketing professionals, adopting an editorial model that is different to most other media outlets.

Consumer tech PR with ausdroid’s Phil Tann 24.02.2022

Covering all things consumer technology is ausdroid editor Phil Tann. If a device or service isn’t Apple, then you can bet it’ll be on ausdroid.

Fashion PR with Are Media's Alex Bruce-Smith 16.02.2022

Digital managing editor of Elle and marie claire, Alex Bruce-Smith joined Influencing Insider to discuss what she covers across the fashion industry.

Business PR with The SMH's Jessica Yun 16.02.2022

It’s earnings season with a federal election on the horizon which means the business pages are busy.

Breakfast Radio with 2Day FM's Alexandra Carlon 02.02.2022

Breakfast radio is a busy industry with plenty of news and interviews to organise. Helping to make sure the Hughesy, Ed and Erin show is across everything is producer Alexandra Carlon.

Podcast and Tech PR with CEO of Lawson Media Kristofor Lawson 27.01.2022

Lawson has recently announced the launch of a new podcast and website called The Defrag which looks at news with a global lens, producing in-depth coverage of trending stories.

Tech PR with Gold Lizzie Winner David Braue 19.01.2022

Fresh off taking out the Golden Lizzie at the 2021 IT Journalism Awards, David Braue joins Influencing Insider for the first episode of 2022.

MarComms and Advertising with AdNews’ Chris Pash 08.12.2021

Your campaign is taking off or maybe you’ve won a new client, Chris Pash and his team at AdNews handle all the news concerning advertising, media, marketing and technology industries.

PR 101: How to share your news in Australia 01.12.2021

So, you’ve been handed your company’s PR reins, want to share your news in Australia, but you don’t really know where to start? This episode is for you then! From understanding the Australian media landscape to learning what to actually include in your press releases, we'll cover it all.

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