Influencing

Influencing Insider

News EN ↓ 159 episodes

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

Author

Influencing

Category

News

Podcast website

influencing.com

Latest episode

Jun 18, 2026

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Episodes

Tech PR with Women Love Tech’s Robyn Foyster 13.04.2022

The latest tech news, reviews and trending information for women is delivered by Women Love Tech. At the helm is editor, publisher and owner Robyn Foyster.

Travel PR with Escape’s Kelli Armstrong 06.04.2022

Top up your wanderlust tank with Escape as it brings you the travel news, destination features, celebrity covers and personality columns.

Finance PR with Money Magazine’s Michelle Baltazar 30.03.2022

Money Magazine is out there breaking down everything people need to know when it comes to finances. From property, to budgeting, to investing and everything in between, Money Magazine has it covered.

Money and Finance PR with Sarah Megginson 23.03.2022

Money, home loans, finances are always important topics of discussion, but with a federal budget and election around the corner those stories will be leading news bulletins around the country.

Tech and Lifestyle PR with CNET's Editor Steph Panecasio 16.03.2022

CNET's promise is to cover all parts of 'modern life' that matter - from health, home and money to tech, culture and climate - and how to get the most out of them.

Public service and government PR with The Mandarin’s Richard Austin 03.03.2022

The Mandarin is unique in the way it works with public relations and marketing professionals, adopting an editorial model that is different to most other media outlets.

Consumer tech PR with ausdroid’s Phil Tann 24.02.2022

Covering all things consumer technology is ausdroid editor Phil Tann. If a device or service isn’t Apple, then you can bet it’ll be on ausdroid.

Fashion PR with Are Media's Alex Bruce-Smith 16.02.2022

Digital managing editor of Elle and marie claire, Alex Bruce-Smith joined Influencing Insider to discuss what she covers across the fashion industry.

Business PR with The SMH's Jessica Yun 16.02.2022

It’s earnings season with a federal election on the horizon which means the business pages are busy.

Breakfast Radio with 2Day FM's Alexandra Carlon 02.02.2022

Breakfast radio is a busy industry with plenty of news and interviews to organise. Helping to make sure the Hughesy, Ed and Erin show is across everything is producer Alexandra Carlon.

Podcast and Tech PR with CEO of Lawson Media Kristofor Lawson 27.01.2022

Lawson has recently announced the launch of a new podcast and website called The Defrag which looks at news with a global lens, producing in-depth coverage of trending stories.

Tech PR with Gold Lizzie Winner David Braue 19.01.2022

Fresh off taking out the Golden Lizzie at the 2021 IT Journalism Awards, David Braue joins Influencing Insider for the first episode of 2022.

MarComms and Advertising with AdNews’ Chris Pash 08.12.2021

Your campaign is taking off or maybe you’ve won a new client, Chris Pash and his team at AdNews handle all the news concerning advertising, media, marketing and technology industries.

PR 101: How to share your news in Australia 01.12.2021

So, you’ve been handed your company’s PR reins, want to share your news in Australia, but you don’t really know where to start? This episode is for you then! From understanding the Australian media landscape to learning what to actually include in your press releases, we'll cover it all.

Travel PR with Traveller's Craig Platt 26.11.2021

Giving us an insight into what will be trending over Christmas and New Years is the managing editor of Traveller.com.au , Craig Platt.

Parenting PR with Kidspot’s Leesa Smith 18.11.2021

Kidspot is Australia’s top parenting and childhood news site, and leading the team is news editor Leesa Smith.

PR 101 with Sphere PR MD Louise Roberts 10.11.2021

Influencing Insider is here to give you the basics with Louise Roberts, Managing Director of Sphere Public Relations, and Mike Woodcock, Chief Commercial Officer of MediaConnect.

Nine Digital's Kerri Elstub 03.11.2021

With an extensive record at Nine including launching women’s lifestyle site 9honey, Kerri Elstub is one of the most experienced journalists and media professionals in the industry.

Tech PR with nextmedia’s Andrew Birmingham 28.10.2021

As technology becomes ever more important and businesses look to digitise, keeping an eye on it all is Group Managing Editor of nextmedia Andrew Birmingham who looks at the B2B side of things.

Tech PR Masterclass with The Australian and Watterson Marketing Communications 21.10.2021

The relationship between journalists and public relations professionals is often mutually beneficial, but just how does it work? For the first time on Influencing Insider we will be welcoming Watterson Marketing Communications director Oisin O’Callaghan alongside The Australian technology editor David Swan. For full episode, visit influencing.com/insider

Travel PR with Emily McAuliffe 13.10.2021

With the world of travel preparing to re-open, who better to talk about what that means for travel writing than contributor to the Lonely Planet, BBC, Sydney Morning Herald and The Age, Emily McAuliffe?

Finance PR with Eliot Hastie 07.10.2021

Online finance and business broadcaster ausbiz TV focuses on the stock market, financial trends and movements in the business world.

Breakfast Radio with Braydon Priest 29.09.2021

The Breeze is Aotearoa’s number one music radio station and leading the way is breakfast show Robert & Jeanette. Running everything behind the scenes for that show is executive producer Braydon Priest.

100th Episode Special - Lifestyle Roundtable 22.09.2021

Discussing the changes we’ve seen in the last two years and what’s to come in 2022 are Clare Stephens from Mamamia, Julia Naughton from The Sydney Morning Herald and Gabriella del Grande from Are Media.

Tech PR with Mark Serrels 20.09.2021

CNET is one of the world’s most visited technology sites in the world with its Australian team being headed up by the multi-award winning Mark Serrels.

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