In the Mix - A NuLiv Science Podcast

What does it actually take to build a supplement line worthy of a 60-year legacy?  Kenny Carter, Director of Product Innovation at Gold's Gym, breaks down the full  formulation philosophy behind the Gold's Gym supplement line — from why citrulline is dosed at 8g, to why creatine belongs in a gummy instead of a pre-workout, to the role AstraGin® plays in making every other ingredient work...

In this episode, we dive deep into the supplement industry with Drew Peters, a powerhouse in the world of sports nutrition and health optimization. Drawing from his extensive expertise, Drew shares the "ugly side" of the supplement business, his personal protocol for staying lean at 50, and the secrets behind formulating the perfect pre-workout. Meet our Guest: Drew Peters is a renowned...

We sit down with Jason Budsock, VP of Product at Animal, at their headquarters in New Jersey, to discuss the science and strategy behind some of the most iconic supplements in the industry. In this podcast: The Smarties Collaboration: Discover how two family-owned New Jersey businesses—Animal and Smarties—partnered to create an authentic, sugar-free creatine chew that mirrors the classic candy&apo...

This video features a wide-ranging conversation with supplement industry veteran Marc Lobliner, covering everything from the science of performance to the realities of entrepreneurship and the state of global leadership. A central theme is the concept of "1 + 1 = 3," where specific ingredients like goBHB, creatine, and Astragin can work together to provide benefits for cognition, heart h...

In this episode, we sit down with Sarvar Nazir, the visionary founder of  @ProxEnergy , to discuss how he is revolutionizing the functional beverage market with the world's first true "hybrid" drink. Sarvar shares the incredible journey of how he went from prototyping formulas in his truck and garage with a SodaStream to launching a professional-grade carbonated protein energy drink...

In this podcast episode, we sit down with Tito, Matt, and Emma from CleverPro to explore metabolic health, and muscle preservation. We discuss the "GLP-1 Catch-22"—the risk of losing critical muscle and bone mass instead of fat—and how metabolic-first formulations like Carbivore and Heatwave work to bridge this gap. The conversation also covers the importance of insulin sensitivity, the...

In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We explore how metabolic health, blood sugar balance, sleep quality, and brain function are shaping modern women’s wellness. We discuss why metabolism goes beyond weight loss, the role of glucose regulat...

Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats. In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume. We also discuss how absorp...

The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy. In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather...

Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix , we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian — to explore how your gut microbiome, dietary nitrates, and metabolic flexibility shape everything from energy levels and recovery to long-term healthspan. Dr. Keller shares her research on nitrates in...

What does it really take to build a supplement brand in Canada? In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada , multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements. Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Cana...

Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated. In this exclusive conversation, Dave shares: How Crush It Brands balances trending ingredients with clinical validation Why ingredients like AstraGin® and Senactiv® are changing h...

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, an...

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how  @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B...

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks. In this video, we break do...

Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better. From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie...

From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱 In this episode, we sit down with Gaia Herbs’ Formulation Manager, Susan Hirsch, and Global Sourcing & Procurement Senior Manager, Chase Millhollen, to explore how Gaia brings their philosophy to life. We explore their from soil to suppl...

In this episode, we sit down with the team behind Jelly IV,  the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery.  Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support,...

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator. 💡 We dive into: The evolution of gut health supplement trends Why natural recovery supplements are no longer just for athletes W...

Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients.  In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market. From the growing...

In this episode, we sit down with David from Axe & Sledge to unpack the evolving playbook for supplement brand success in 2025. We dive into what’s driving the industry's fastest-growing brands—from rapid supplement product development to in-house innovation strategies and the rise of authentic supplement brand marketing . You’ll hear real-world insights about: How David approaches produc...

In this episode of In the Mix, we sit down with Dr. Chia-Hua Kuo, Dean of Sports Nutrition at the University of Taipei, to explore how clinical research and ingredient innovation are redefining performance nutrition and athletic recovery. With a background studying under sports nutrition pioneer Dr. John Ivy, Dr. Kuo brings a deep, evidence-based perspective to the science behind Senactiv®. What Y...

Clinical supplement research is crucial for modern supplement innovation. In today’s competitive supplement industry, brands can no longer afford to rely on hype or anecdotal claims. Success relies on science. It depends on validated, human-based data. This data drives real-world outcomes in muscle recovery, nutrient absorption, and long-term cellular health. At the center of this scientific evolu...

In this episode of In the Mix, we sit down with Donovan, National Director of Sales at Centurion Labz, to explore how top-tier supplement brands are using ingredients like AstraGin®, Senactiv®, and Zylaria® to boost nutrient absorption, athletic recovery, and sleep quality. From the increasing demand for clinically studied ingredients to the realities of sports supplement formulation, Donovan shar...