Imperium Podcast w/ Charlie Morgan

Every form of outreach works.  Cold calling works.  Email works.  Hell, even door to door works.  Truth of the matter is that more or less, all forms of outreach will work provided that you have the correct fundamentals in place.  One of those core fundamentals is having a bulletproof offer.  Without a strong offer, I can almost guarantee you that no outreach method will work as well as you want i...

I’ve been in business for quite some time now.  It’s fair to say that I have had my fair share of wins & losses over the course of my entrepreneurial journey.  There’s been so many different lessons & experiences that I have had which has molded me into the man that I am today.  Not only have I enhanced the quality of my professional life but things have drastically improved on a personal...

$10,000 per month.  This magic number has become the first illustrious milestone that every SMMA owner aspires to achieve.  Once achieved, you quite literally unlock a new paradigm. You go from a euphoric feeling of finally getting to the mountain top, only to then realize that there are far more greater heights to achieve.  Why stop at $10k per month, when $100k per month is more than possible? T...

Stop blaming others for your lack of success.  YOU are in 100% control of everything that you have in this life.  Even when it may not be down to you, it is up to you to take on the responsibility.  Sounds harsh but that is what is needed if you want to achieve exponential success.  Recently there’s been a trend when it comes to playing the blame game.  ‘’Let's blame the matrix for not being...

In the past couple of years, I have experienced numerous teachings & mental beatings which has gotten me to the position I am in today.  Yes, you read that correctly; MENTAL BEATINGS.  Needless to say, you won’t just be physically exhausted but also mentally drained for extended periods of time when you choose the path of an entrepreneur.  Business never gets easy, no matter how much your favo...

Don’t be a big fish in a small pond.  It will do you no good whatsoever.  When you start to succeed, you’ll hold yourself to a higher standard & ultimately start to believe that you are of great value.  You’ll start to look around your current environment & realize that you are miles ahead of everyone around you.  This is a fantastic feeling however it’s also extremely dangerous.  Fantasti...

Ever wondered what it’s like to build a $15,000 per month agency from scratch? Joshua used to & he went from wondering what it’s like, to actually experiencing what it’s like.  When he first joined the program, he was at ground zero & started with nothing.  Fast forward to today, he now runs a $15,000 per month agency & is not looking to stop anytime soon.  In this podcast, I interview...

Having a routine is integral in achieving success in all areas of your life.  Be it your health, wealth, relationships, you name it.  So many people enter the world of SMMA with dreams to hit that illustrious $10k per month only to arrive with no proper routine in place.  This is where people set themselves up for failure before they even begin.  There’s no structure, no organization & things...

The easiest way to beat your competition is to not have any at all.  Rather than tap into a saturated space, why not create your own space & be the king of the castle? That is 10x easier than having to spend hours trying to cut through the noise, only to still end up sounding & looking similar to everybody else.  Sure, it’s not easy but it certainly isn’t impossible.  The problem that many...

Many people leave their jobs & start their own business with dreams to be in control of their own time.  However, a large majority end up becoming a slave to their own business & actually work a lot more hours than they did in their old job.  Sure, the money may be great but what’s the point if you have no time or flexibility to enjoy the fruits of your labor? You want to aspire to be an a...

It’s easy to talk about the sexy side of SMMA.  The money, the cars, the lifestyle, the freedom, etc.  But what about the dark side? Why does no one ever talk about that? It’s quite simple - most people don’t want you to know about the dark side so that they can continue to grow their own pockets.  They position entrepreneurship & SMMA as a happy go lucky fairy tale where it’s nothing but glit...

When you first get started in business, one of the biggest challenges you will face is signing up clients without any testimonials.  Whilst it can be challenging it certainly isn’t impossible. The first step & the most crucial step is to recognise that being a newbie in business is actually a competitive advantage.  This is because you are able to provide a more tailored, bespoke client experi...

If you want to scale to great heights, you need to be able to make effective decisions.  It is crucial that you don’t operate on a freestyle basis where you just take action on what you ‘feel’ is right.  You need to have a proper decision making protocol in place to ensure that you are doing everything in your power to make the best possible decisions in your business.  This is CRUCIAL in your app...

LinkedIn is an incredible channel to book meetings from.  We personally use it to book anywhere between 5-10 calls per day for our consulting business as the bare MINIMUM.  Now as much as I’d love to tell you it’s as simple as making an account, sending a bunch of connections & boom, you’ve got yourself a flooded calendar - it simply isn’t. Just like with any other outreach model, LinkedIn has...

I love winning.  But one thing I love even more is when my students win.  Eugino is yet another one of those students who has joined our program & gone on to win big time, scaling from $0 to multi six figures in the space of 4 months.  In this podcast, I interview Eugino to find out more about his journey & where he was before vs after he had joined our program.  I hope you find it helpful...

I was recently interviewed by my good friend Ebrahim.  We spoke about business, mindset & the journey that I went through to get to where I am today.  It’s easy to look at the success I or many others have achieved as an outsider & assume it was a straight line path.  That couldn’t be further from the truth.  I guarantee you, every entrepreneur, myself included, has been through their fair...

Client retention is just as important as client acquisition. So many people spend so much time building out incredible acquisition systems yet they fail to dedicate the same time & energy into building a great service. Rather than constantly having to replace one client with another, it is far easier to provide a great service & retain your existing ones for a long time.  In this podcast,...

Success can make you millions but it can also make you miserable.  You’ll spend years working, sweating & banging your head up against the wall day in, day out & then all of a sudden you have everything that you have wished for.  There’s no need to work.  There’s no need to sweat. & there’s certainly no need to bang your head on a wall.  You’ve gone from going 100 miles per hour to hav...

What do you want your life to look like?  A lot of us say we want to be rich, we want to have freedom, etc, but what does that actually look like? Have you ever paused to take a moment to think about the specific details? The exact money you want to be making, the exact car you want to drive, the exact country you want to live in, etc.  You need to have a clear picture of what it is that you actua...

One of the worst ways to get meetings is to buy false publications.  This is where you pay to get featured in various media outlets to make it look like you have achieved a lot, when in fact you have achieved nothing.  Whilst in theory it sounds good because it LOOKS like you have credibility by being featured in these publications, when in reality, all it takes is a bit of digging to uncover that...

Getting money is one thing.  Managing it is a whole different ball game.  When you build a successful business & start to finally get some money through the door, your next challenge is managing it.  The relationship you have with your money is one of the biggest things that will determine your LONG-TERM success.  It’s great being able to make money but what’s the point if you have no idea how...

A common theme with all of the successful students that I have is their ruthlessness when it comes to taking immediate action.  They don’t try to be 100% perfect, they don’t drown themselves with analysis paralysis, they simply just take action.  Sean is one of those successful students who from day 1 of joining the program has taken consistent action, day in & day out.  That action has led to...

Client retention is just as important as client acquisition.  Signing new clients is great but retaining existing ones is even better.  Loads of things go into retaining clients but the core thing above all is delivering an exceptional service.  There are plenty of ways you can do this & it’s important that you have the right strategies at your disposal in order to get great results for your c...

I love learning from others.  Whether it’s a coach, student, friend, family, whoever it may be, there’s always something to learn from someone.  Thomas Gonnet is one of those individuals, who I have recently learnt quite a few things from in recent weeks.  His growth on YouTube is something that shouldn’t be swept under the rug & more so studied to understand how smart he truly is. In this pod...

Your business is just like your body.  They both have integral components in order for each of them to work to the best of their ability.  Your business needs an incredible offer, product, etc, for it to work well. Your body needs oxygen, blood, etc, for it to work well.  Without these components, you are essentially left with nothing.  View your business the same way that you view your body.  Tre...