Imperium Podcast w/ Charlie Morgan

I hate myself.  Probably the last thing that you would have expected to read from me.  But it’s the truth.  I’ve loved being in business & achieving the success I have achieved thus far.  The reality however, is that success has made me weak & ultimately become someone that I’m not happy with.  The truth about winning in business is that it puts you at risk of going backwards on an individ...

I LOVE saturated niches.  Sounds crazy right? Whilst many people fall into the trap of running away from saturated niches due to the sheer amount of competition, I run straight towards them.  The reason for this is because saturated niches contains competitors who have already done 80% of the work for me. The remaining 20% involves me avoiding the mistakes that they have made & simply being be...

If you fail to prepare then you must prepare to fail.  As cliche & cheesy this saying may sound, it couldn’t be any more accurate.  When you’re new to the agency space, your sole priority is to sign a client.  There’s nothing wrong with this mindset at all however it comes with its fair share of problems.  The major one being is that you have no idea what the next steps looks like once someone...

$100,000,000 per year. That is a pretty big number & it’s what I’m gunning for in the next few years or so.  During my time as an entrepreneur, I have faced so many challenges, bottlenecks & problems to get to where I am today.  Each level of success came with new levels of failures, which required new solutions, new character, new paradigms, new everything.  That is probably the most impo...

Picture this.  You’ve booked a call after doing a ton of outreach.  You feel sensational & are full of energy, looking forward to the call ahead.  The day of the call finally arrives.  You join through the zoom link, patiently waiting.  5 minutes go by.  Still waiting.  Another 5 minutes go by.  Still waiting.  Yet another 5 minutes go by. Still painfully waiting. Turns out that booking that y...

What does your onboarding process look like? If you took a deep breath whilst looking at the sky thinking about what it entails, then it’s safe to say it definitely needs some work.  The reason I know this is because I was once in that same position in the early stages of my journey.  I never really had a clear onboarding process that was the same for every client.  It almost felt like I was so fo...

$10,000 per month. That is the magic number that EVERYONE has their sights set on when they start their SMMA journey.  As a beginner, it can be scary to even look at that number (let alone pursue it) & come to an understanding that it’s actually possible to earn that much.  Now I’m not going to BS you like most people & tell you that it’s a walk in the park.  You’ve probably been indoctrin...

Client retention is everything.  There is no point in signing clients if you struggle to keep them.  One of the most important aspects of client retention is having a world class support system.  Many agencies believe that retention is solely centred around delivering great results.  Whilst this is somewhat true, it isn’t the only thing that plays a part.  Having a solid support system goes an ext...

The fastest & easiest way to $10k per month is to habitualize the act of outreach as if it is an essential part of your life.  Treat it as important as drinking water on a day to day basis. Go as far as blocking off time for outreach & ignoring absolutely everything else.  The problem that many people face is that they view doing outreach as optional.  This is something that should NEVER b...

How would it feel if you managed to scale your agency to $60k per month? That is exactly what one of my students Luke has managed to do with his agency, in one of the most competitive niches out there. Whilst many people blame niche saturation for their lack of success, the reality is that they don’t have the right assets in place to succeed. They have a bad offer, bad acquisition system & a b...

Client results are everything.  Keeping a client is far more valuable than replacing them.  That’s why it’s just as important, if not even more important, to retain existing ones as much as it is to acquire new ones.  Goes without saying that the focal point of retention is to deliver great results & luckily for you, there are plenty of ways to do this.  In this podcast, I’m going to be sharin...

As a young man, it is easy to fall victim to leading a life that is full of mess.  You are young after all, however, this shouldn’t be an excuse not to clean things up.  The earlier you get a grip of your life, the better. The positive habits & traits you develop in your youth will give you an undeniable ROI in your adult years.  Heck, it’ll even give you an incredible ROI in your youth, let a...

$0 to $1,000,000 per month.  That is where I was & where I am today.   Between those 2 numbers is a journey that consists of so many challenges, wins, losses & above all, invaluable lessons which have shaped me into the man that I am today.  Not only have I excelled in business but the principles & lessons I have learnt have proven to be invaluable to me in my personal life.  In this v...

If you are familiar with who I am, you know just how much I love client acquisition.  It’s literally my bread & butter & what my entire business is centred around teaching.  That being said, I also hate it to an extent.  Reason being is because many business owners have fooled themselves into thinking that client acquisition is all they need to succeed.  This couldn’t be further from the t...

Someone is selling my brain online.  Never thought I’d be typing something like that in my lifetime but here we are.  When I was sent this, I was first terrified but then incredibly impressed.  It’s an accumulation of all of my content & thought processes, allowing others to see how exactly I think.  In this podcast, I share the mastermind behind selling my brain online, who goes over how it w...

I love winning.  There are very few rare things in this world that I love better.  One of those things is when my students win.  That brings me a sense of joy that no amount of personal wins can ever do.  Austin is one of those students, who has gone on to scale his agency to $20k per month.  In this podcast, I interview Austin & learn more about his story on how he got to where he is today. ...

Everyone needs a mentor in their life.  Doesn’t matter how far ahead you think someone is, I can bet my house on it that they’ve got someone guiding them.  I’ve had plenty of guidance in the past in the form of books, coaching, etc.  Sam Ovens was by far the most pivotal in my development as an entrepreneur.  He’s made hundreds of millionaires (myself included) & I wouldn’t have been able to a...

Sleep is everything.  As much as the hustle gurus try to tell you to ‘sleep when you’re dead’, I’m afraid that is a strategy for failure.  To succeed at anything in life, not just business, you NEED good quality sleep, day in & day out.  It is super important that your body is well rested, in order for you to show up & perform to a high standard every single day.  Can you show up with a la...

I’m a firm believer in the fact that you don’t need fancy things to succeed in business.  You don’t need an oura ring.  You don’t need a standing desk.  You don’t need a fancy meditation headband.  You simply don’t need these types of things in order for you to win.  I speak from personal experience; I was able to scale my first marketing agency to 6 figures without the best environment or tools a...

It goes without saying, SMMA is an extremely competitive space. Doesn’t mean you can’t win in it; it’s just a lot harder to do so, which makes the taste of victory that much more sweeter.  Now the easiest way to succeed as a beginner in such a crowded space is to do the following;  Avoid doing the wrong things.  Prioritize doing the right things.  Simple as that.  The problem however, is that the...

Is SMMA saturated? You’ve probably seen this topic raised a million times by now or at least similar renditions to it; ‘SMMA is dead’ ‘SMMA is saturated’ ‘SMMA no longer works’ You get the drift.  The truth of the matter is that most of the people that claim it’s saturated either have failed in it or are trying to sell you an alternative to fill their own pockets.  From my personal experience, I c...

As a complete beginner, signing clients can seem like mission impossible.  Trust me, I’ve been there myself.  What do you sell, how to find your clients, how to structure your sales calls, etc.  It’s pure unfiltered chaos as a beginner & as much as you hate it, that’s exactly how it’s supposed to be.  You only start to get clarity once you go through the chaos.  That being said, it doesn’t hav...

Focus on what works.  One of the main reasons why agency owners struggle to sign clients is due to their impulsiveness.  They feel the need to constantly change things, when there is no need to change them at all.  It’s so easy to fall into this trap because you use ‘improvement’ as the reason to constantly re-iterate.  Now I’m a big fan of improving things, however, if something is working &...

Feedback loops are probably one of the most powerful things to look out for in your time as a business owner.  They will not only allow you to improve but also constantly grow, over & over & over again, placing you in an endless flywheel of growth.  This is exactly the position that you want yourself to be in because once you know how to improve over & over again, you literally have a...

Want to know the most easiest way to build a 6, 7, 8 figure agency? Deliver results.  Sounds like something everyone should know, right? Unfortunately, this isn’t the case.  A lot of you watching this are probably hooked on the fact that all you need to do is learn how to sign clients & voila, you're rich.  That couldn’t be any further from the truth.  Delivering results is INTEGRAL to yo...