Imperium Podcast w/ Charlie Morgan

Amanda is one of my closest friends. We started working together back in early 2021, before Imperium Agency even had a program. After she bought, I had to send her a google drive link because we hadn’t finished some of the modules, but she believed in us and our process because we’d been able to book a call with her! Here’s an interview with Amanda, where she tells her story of how she added an ex...

If you find silence uncomfortable, you’re going to find it hard to grow your agency. Why? Because on sales calls, silence is without a doubt the single most important tool in your kit (or weapon in your arsenal). Silence allows the prospect to speak and reveal information about themselves that you wouldn't have otherwise heard, allowing you more leverage when it comes to closing them. Knowing...

What is the biggest mistake agency owners make when setting goals? In today’s video, we cover the answer to this big question. Having observed and spoken to 500+ agency owners try to hit their goals, I can tell you there is one big CRUCIAL mistake nearly everyone makes when setting out. I fell for this mistake many times in my early stages as an entrepreneur, and it cost me heavily. Fortunately I’...

After having helped 160+ agency owners build reliable and predictable outreach systems, I’ve been able to isolate 4 major mental pitfalls that hold them back from doing it well. Why is it that some agency owners find appointment booking and outreach easy, while others would rather swim in a steel cage with sharks? The answers are quite clear to me now, and I’ve pondered this for a long time, and h...

6 months ago, Martin had no consistency in his agency. He’d grown to a certain level, but had hit a plateaux and his growth had levelled off.  He was struggling to find new clients, generate appointments and build predictable cashflow. As I’m sure you can imagine, Martin wasn’t happy with this. So, he bought into some low-ticket courses and appointment setting done-for-you services, all of whom ha...

5 years ago I had a conversation with my lead university lecturer. I was 18, studying business and entrepreneurship at a university in south west England. “Raphael..” I asked, opening up a sentence to convey a serious doubt about my decision to go to university… “Yeah, what’s up Charlie?” Raphael asked. We were in the building of the faculty of business, surrounded by students typing away busily a...

The agency appointment booking space is a mess. I don’t think there’s much doubt about it. It’s full of monkey-see, monkey-do ‘mentors’,  appointment setters with false promises and coaching programs that leave you with more questions than they do answer. After my partner and I scaled our agency, NorthFlow Consulting, we looked at the agency space and saw gold… With mess comes the option to clean...

Some agency niches are awful for scaling, others are great. If you’re struggling to scale your agency, it’s worth looking into whether or not your niche is the limiting factor to your growth. Today’s video explores the critical thinking & questioning process I use to determine whether or not a niche is ‘good’. I’m going to teach it to you and help you understand what makes a good niche, and wh...

How do you do what you know you need to do, but don’t want to? In today’s video, we cover a simple technique I’ve used to build insane levels of discipline (monk-like, even). This is an important lesson to understand as an agency owner because motivation is fickle and discipline is the only thing that drives you forward in life. The technique in question I call ‘Dissociative Discipline’. It’s serv...

We recently signed a client for Imperium Agency. His name is Daniel Miz. I didn’t take Daniel’s sales call, so the first time I actually spoke with him was on messenger after he signed up.  So I messaged him, and I was soon impressed to learn that Daniel had scaled his agency (in the e-commerce space) to 7 figures, after just 3 short years. However what I learned next shocked the living hell out o...

Hey everyone, today I want to share you with a short but sweet video that explains a technique I’ve used to overcome thousands of sales objections successfully. This is way more than just a rebuttal. Here I cover: ✅ My process for avoiding conversation ‘stoppage’ ✅ Raising the tone of the conversation ✅ Frames, good and bad ✅ How to have an ‘ungodly’ amount of conviction to get someone over th...

“How A Pack Of Cigarettes Got My 11 Month Old Agency To $95k/mo” Sounds pretty wild, right? I ran a pretty crazy experiment this month, and it led to me having a record month in my agency. I decided to keep a packet of cigarettes within arms reach of me for 4 weeks straight. Might sound like a weird thing to do, but it’s led to me going through my biggest psychological breakthrough yet. One that I...

Ever sent a bunch of cold emails or messages only to find you keep getting the same objection? Me too! And it’s normal.  Sometimes we’ll receive a ‘cluster’ or ‘batch’ of objections, and this often leads to irrational judgements that significantly hinder our ability to make good decisions for our client acquisition processes. This has happened to one of our clients recently, who was booking 40-60...

In the last 3 months, Jamie signed 16 new clients for his agency. How? Before working with us his agency was chaotic with no routine or predictable way to sign clients. Now he has an automated system that runs without him, sometimes generating 4-5 sales calls per day.  All he has to do is take the calls and close the clients. Today’s video covers his story on how he achieved this in his agency. We...

León runs a high ticket e-commerce marketing agency. Before working with us, he had to rely solely on referrals to get clients and had no predictable or reliable way to generate appointments. Fast forward, 3 months from then, and he now has a reliable and consistent process to sign deals and get clients closed. In fact, in the last 3 months, he's added $10k in new monthly revenue to his agenc...

How can you improve your Agency’s offer so it resonates and hits home harder with your niche? In today’s video, we cover one small and unknown tweak you can make to drastically improve the quality of your offer and it’s effectiveness. This is an important lesson to understand as an agency owner because we currently live in a world where offer is king. In this video, you’ll learn… ✅  My best kept...

Do you ever feel discouraged or stuck? This story with Ketu who lives in South Africa will show you the power of never giving up. He scaled his agency from $2k/mo to $15k/mo in 5-6 short months. While watching, you may be inspired to take your business to the next level like Ketu did.  He bet all his savings on growing his business using the method described in this video. He got over a 600% retur...

 Impatience is an epidemic amongst agency owners, especially new ones. We want it all, and we want it all now.  There’s nothing wrong with wanting it all, but there’s everything wrong with wanting it all now (or a few months from now). We must come to understand that to get what we want, we must deserve what we want, and the biggest variable in our success will be time.  There’s no way around this...

“WoRk SmARt NoT hARd”  This has become a bit of a cliche in the productivity space, to the point where the core message of it has become diluted. We all know we should be working ‘smarter’, but how do we actually do this? What does this consist of, and what can you actually do to make sure your work is in fact smart? Well, if you want to be more productive and get more out of your working hours an...

11 Ways To Fall In Love With ‘The Work’ Why can’t you do the work? Why do you know what you need to do, but just can’t do it? Most entrepreneurs live in ‘cycles of discipline’, whereby one minute they’re all guns blazing in ‘monk mode’ and then the next they’re slumped in-front of Netflix, half a tub of icecream in, bathing in self hatred. Having been there, I can say this is down to the fact they...

Based on the data I've compiled and observed, I can confidently say the hardest niche to grow and scale an agency in is e-commerce. Now, for anyone in the e-com niche, I don't want you to panic or suddenly niche hop. Instead I want you to understand WHY it's proving harder and harder to land clients. The good news is that if you're finding it hard, so is everyone else. You just...

One of the most common strategies for client acquisition in the agency space is revolves around sending cold Looms. Looms require a lot of effort to produce, and it’s pretty heartbreaking when you spend 10 minutes of focused work to find your Looms get no meetings, let alone positive responses, let alone views… Most people struggle to get clients with cold Looms: They put in too much effort to get...

Our coaching biz, Imperium Agency, is now helping 109 agency owners get more clients, and having worked up close and personal with all of them, I’ve been able to develop a really good understanding of the best niches and the worst niches. In today’s video, I’ve made a prediction around which niches will be the most profitable and easy to land clients in as we head into 2022. I’ve explained why the...

Whenever I ask agency owners to describe how they feel about sales calls in one word, I usually get these responses… “Intimidated” “Nervous” “Anxious” “Uncertain” “Scared shitless” (two words but this is my personal favourite)   To grow an agency you have to take sales calls. There isn’t really any way around it. Outsourcing this in the early days is asking for a disaster. You gotta slog them out...

Great article recommended by a viewer on this topic: https://medium.com/mind-cafe/this-mor... We all know that outreach is the single most important activity to growing an agency in the early days, so why can’t you do it consistently? Why do you commit to following an outreach method, only to tail off after a few days or leave huge gaps in the week where you don’t send anything? Why do you stop? W...