Imperium Podcast w/ Charlie Morgan

This is a video uploaded from a new module on cold calling in our Appointment Setting Training Program, The Imperium Agency Incubator™. Using these strategies, I've signed 460 high-ticket agency & consulting clients in the last 5 years, across my two businesses. If I didn't know what I teach in this video, none of that would've been possible. If your day revolves around sales ca...

Advice is everywhere. You're probably flooded with it. Content - blogs, videos, podcasts, books, courses, programs, the lot. Understanding how to digest this advice, filter through the bullshit and figure out what is actually going to get you to 'X $$ GOAL' is now a more important skill than ever, and it's one you can develop in the next 15 minutes. The truth is that the action...

No lengthy description required today - the premise of this video speaks for itself. Today’s video will reveal the easiest niche your agency can operate in. Pick this and scaling to 7 figures will feel like a breeze. I’m reluctant to record this and post it, because I don’t want this getting saturated...  but I think it’s a message everyone needs to hear. I guarantee it will not be what you expect...

How do you get more meetings? Consistent outreach. No shit, Charlie. But how do you stay consistent? It’s hard, because it’s a really painful activity, but consistency is not impossible. The answer? To being consistent with outreach? Fall in love with it. Love? Outreach? You’re probably thinking I’m off my rocker here, but bear with me. The same applies to sales calls, and cold calls. Activities m...

When Luca started with us, his agency had problems… - Over 2,000 cold emails sent with no replies - Burned by multiple course sellers and ‘SMMA gurus’ - Lost with outreach and no clear defined sales process - No clients, appointments or cashflow As you can imagine, it was a pretty painful situation for him. Fast forward only 4 MONTHS LATER, and his agency… - Books 3 appointments PER DAY - Makes $1...

In the last 4 years, I’ve signed 350 high ticket retainer clients for my agency, Northflow Consulting. In this time I’ve conducted 1200 discovery calls. Today, I want to share with you my exact step-by-step objection handling framework I use to overcome every single objection I get on sales calls.

When Kewanee started working with us & the Imperium Agency Program, her agency was making $10k/month. However, things were chaotic and her profit margins were far from optimal. She had no systems or processes to get clients, and was relying solely on referrals from her family’s businesses to get meetings. She had tried many outreach methods but they all failed her and left her with 7+ pieces o...

When should you hire a sales rep for your agency? This is a question a lot of my clients ask me, and it’s a good one. Today’s video explains when it’s appropriate to hire, and more importantly what to bear in mind when you are filling this role.

A lot of agency owners struggle to get clients. In fact, this struggle is so large that my partner and I have been able to build a six figure agency coaching business around this problem, only in the last 90 days. There are a lot of reasons as to why you might not be landing clients, but there's one that's probably staring you straight in the face without you realising it. This video bre...

What is holding your agency back from closing more clients? Why is your sales conversion rate low? Why do you seem to only get prospects that 'aren't the right fit'?  If you think the answer to these questions is down to 'poor lead quality', you need to watch this video. The idea of poor lead quality is often a scapegoat for a poor sales process. It's easier to blame...

For the past 4 and a half years in the agency space I’ve watched as people argue and debate over the ‘Quality vs Quantity’ outreach conundrum. One side screams: “Volume is key, email is a numbers game!!!” The other side screams: “Quality and value is key, less is more!!!” I’ve been sat on the sidelines watching this argument unfold, and as an observer and someone who has successfully booked 1000+...

One of the most common questions we get asked at Imperium Agency is “which platform should I be using to do outreach?” This is a good question. What is best? Facebook? Instagram DM? Linkedin? Email? Cold Calling?! In today’s video we explore this question and clearly define the best way to actually conduct outreach and what platform you should really be using. If you follow this suggestion I can b...