Imperium Podcast w/ Charlie Morgan

Today’s video is a 1hr 45 minute group coaching call I did with 30 subscribers. We talk appointment booking, sales, and mindset. It was fun. I didn’t hold anything back and shared some pretty brutal truths all agency owners need to know. This will book you more appointments. If you find this helpful, consider subscribing!

Recently I got rid of pretty much everything I own. Doing so has massively improved my focus, productivity and ability to make more money and provide value to more clients. I’ve devised a 3 step heuristic to minimalism and in today’s video I want to share it with you - applying it will help you adopt a similar philosophy towards making your life less chaotic, stressful and difficult. Thanks Charli...

Since joining Imperium over a year ago, Zach has scaled his ecommerce agency to 15 team members. He started with 2. Using our Program he’s been able to scale and grow multiple teams, training different team members with the Program & leveraging our appointment booking systems to get more clients. I just finished recording a client interview where I sat down with Zach (virtually) to explore thi...

Napoleon once said “If you want it done, go. If you don’t, send”. This is a banger of a quote. It speaks logical sense in the current illogical market. Most people believe when starting their agency or coaching business they can outsource their success. They’re sold lies by gurus believing they can hire a setter, rep and media buyer (or coach) and have a business that runs without them before Chri...

What’s your SOP for dealing with engaged / positive replies that come from cold email or cold messaging? Chances are, you don’t have a framework for this. Shame - it’s probably costing you a fortune and you’re probably missing out on tens, if not hundreds, of thousands of dollars of missed rev. When prospects ask questions via cold message or cold email, it’s essential you answer in a certain way,...

Since around 2017, I’ve signed North of 500 High-ticket b2b service based clients. Consulting deals, courses, retainers, the lot. In that time I’ve learned some cool stuff about the ‘one call close’ and how to truly make it happen. Today’s video is based around how to achieve a one call close, and covers some mindset and philosophy you MUST adopt in order to consistently close on the first call. I...

Today’s video is about Spencer Pawliw. Spencer has grown his Agency using the Imperium Agency Program. In 3 months he’s grown from $5,000 per month to $35,000 per month. He’s done this using our methods, acquiring big multi 7 & 8 figure companies as clients. I love him to bits, and I’m really excited to share today’s interview with you. Spencer loves to talk (you’ll find this out!), and fortun...

If you don't love what you do, you won't do it. Pretty simple. If you find work a constant struggle, as if the universe is trying to resist your efforts, look no further than this video. It's intention is to provide you with a frame of reference that I've used to scale 2 businesses to seven & multi-seven figures. It may not work for you - but it worked for me, so worth a sh...

If you want to be rich, study billionaires.  I’ve obsessed over billionaires (in a non stalker way) for years now, and in that time I’ve found a common denominator they all share. It’s a way of thinking - a character trait that is universal. However, it’s not the character trait you might be thinking of, it’s quite obvious, but when further pulled apart and inspected, it’s anything but obvious. It...

Most people know how to work hard - grind, hustle and ‘the work’ is a familiar face for all entrepreneurs who have achieved any level of success. But working smart? Different story.  Warren Buffett says ‘it’s not about how hard you row, but what boat you’re in’. What he means here is ‘it’s not about how much energy you put into something, but what you’re actually putting the energy into in the fir...

When recently building ‘Self Transcendence’ - the upcoming Mindset module for Imperium clients, I discovered a new strategy one can use to remove the mentality of being a victim. It doesn’t sound very shiny, but it’s just a slight shift in internal self narrative that ultimately gives you more control over your life, and the circumstances you find yourself in. I’ve started integrating this into my...

They say 80% of businesses fail. I disagree, because businesses don’t fail - people do. What they should say is that 80% of PEOPLE starting businesses FAIL. Such is the fragility of ego. People can’t admit they failed, so they blame the business. It’s never ‘I failed’ - it’s always ‘my business failed’.  Business success depends on the entrepreneur, not the niche, model or anything else. Regardles...

In the last year, I’ve helped nearly 250 high ticket service based businesses scale and grow with organic outbound systems. In this time, I’ve located and found a common denominator. This common denominator determines whether someone absolutely crushes it, booking 30-100+ appointments per month, or flops (booking nothing). The common denominator is a skill, and in today’s YouTube video I want to d...

Hello fellow agency owners, long time no see... A friend, client and subscriber of mine recently reached out asking to interview me for his channel. His name is Michal, and he’s an awesome guy. Michal and I sat down for about an hour recently and discussed everything from mindset, appointment booking, sales calls and more. It was fun, and I thought you might derive some value from it, so I’m shari...

This Belief Got My Agency To $2,000,000 Per Year

How to retain agency clients

I’ve been studying stoicism for about 5 years. It’s not long enough for me to even consider myself a ‘stoic’. But if I can get even a shred of the character, wisdom and resilience of the original stoics before I die, I’ll be proud.  Today’s video breaks down one of the key stoic beliefs I’ve adopted to help deal with the stresses and pains of building and growing an agency. This belief system has...

Should you aim to close clients in two calls, or one? The debate as to whether one or two call closing is the best practice has been going on for some time now. I’ve personally conducted 2200 discovery calls (my business partner recently counted) and I’ve followed a specific model for all of them, averaging out a 40% closing rate over my career. Hopefully this video helps you out and brings some c...

In today’s video we break down how to reverse engineer (invert) your way to your goal. Success isn’t luck, chance or magic. It’s cause and effect. By using the mental model laid out in this video you’ll be able to define the causes to your desired effect and then take daily action on them. In this video I give two practical real life examples of how I’ve done this for clients in the past. I hope y...

Are you living in a loop of discipline, having extreme work ethic and focus only to descend into a rut of self loathing laziness? Burnout is inevitable in business. Work increases stress hormones, and there’s only so much your body can handle before it gives your work ethic the middle finger. In today’s video we explore how to deal with burnout and most importantly, avoid and mitigate it’s negativ...

You only need 11 things to scale an agency to $50k - $100k/mo.  In today’s video I’m going to tell you what these 11 things are and how to acquire them and get them right. If you are not where you want to be in your agency, it’s because you don’t have 1 (or multiple) of these 11 things. I’d strongly recommend you watch it to see where you are slipping up. I hope you find it helpful.

Do you need a business partner to get to $100k/mo in your agency? No, and yes. I’ve learned a lot about business partnerships and how to successfully structure them over the last few years of working with my own partner. Today’s video explains my experience and how I’ve scaled two 7 figure agencies with partners. You have to do it a certain way otherwise you’re doomed to fail and today’s video sho...

Ever wondered why some agency owners effortlessly scale to 7 figures and beyond while you’re stuck in the mud, struggling to get even a few positive replies to your emails per week? Today’s video explores the two things agency owners have. Energy, and time. There are three things I’m channelling my energy and time into that are going to get me to 8 figures with my business and today I’m going to e...

75 Best Books Every Agency Owner Must Read I’ve been reading non fiction books for about 6 years. In that time, I’ve read around 400 books.  One of my most requested videos is for my ‘top 3/5/10 books’. That’s thinking too small. So, today, I’ve compiled the 75 best books that have contributed to my small success as a digital business owner (having scaling 2 businesses to $100k/mo). Y’all asked fo...

Life without routine is chaos. In today’s video, I discuss the routine / daily SOP I’ve lived by for the last 3 years. It’s helped me scale Northflow Consulting (my agency) to 7 figures and a new coaching business to 7 figures.  In this video, you’ll learn… ✅  My day-to-day routine ✅  My philosophy for work ✅  Details on my core habits ✅  Advanced knowledge on sleep, diet, etc Knowing this wil...