Imperium Podcast w/ Charlie Morgan

I’ve been using cold looms to grow b2b high ticket businesses for about 3 and a half years. In that time, I’ve also taught cold looms to 270 other b2b high ticket businesses. I love cold loom. Most of my waking hours are spent thinking about scripts, delivery and how to improve. Today I want to condense a significant amount of my knowledge in this area into a video, mostly to explore the rules of...

The most requested video I’ve ever had in my 18 months of youtube is about my cold loom script. What to say, in what order to say it, etc. I’ve put this video off for about 18 months to see if it’s something people really want, or just something a few people have asked for. But at least 10 times a month I get people dming me asking for my script. So, here goes. I just finished recording a video ex...

Recently it occurred to me that in business, I’ve hit pretty much every goal I set for myself. I’ve fallen short a few times elsewhere, but with my company, never. Then I realised that a lot of it is just due to my goal design and the way I actually perceive goals.  As always, it’s a weird mindset thing that moves the needle, so I wanted to share it with you today. I recorded a quick video to expl...

A couple days ago I was cleaning out my google drive. Halfway through, I stumbled on something called ‘Daily SOP’. I didn’t know if was delete-able or not, so I opened it to find something that made me smile. It was an SOP I made when first starting my second business to keep me focused and organise my time and appointment setting efforts. This Google doc staring back at me (that I’d totally forgo...

As with every system, if you put garbage in, you’re going to get garbage out. This applies to appointment booking systems, now more than ever. There’s something most people do, that if they didn’t do, would get far better results.  When I realised this (I made the mistake myself a while back), I made some drastic changes to my appointment booking process and found the results improved massively. I...

6 Years ago, 18 year old Charlie grew his agency from $0 to $10k/mo in about 6 months.  That’s pretty rare - if you’ve been following me for any amount of time you’ll know I always bang on about how things take time and you should release attachment to outcome over time frames. But today’s video explores how I did this, including exactly what I did day-to-day to make this happen so fast. This one...

Some time ago, I released a video to my paying clients. The video explains a strategy I’ve developed for a new SMMA business model. A lot of my clients took it and ran with it, and went on to build established agencies with lots of clients. Today, I want to share this model with you.  Please note, this only works if you’re good at service delivery..I hope you find it helpful. If you do, consider s...

Today’s video explains my thoughts and frameworks for getting those ‘perfect’ clients. You know - those magical clients who are amazing to work with, easy to get results for and seem to be effortlessly fun to work with. I’ve developed a model to find and acquire these people and I want to share it with you! I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

After conducting 2300+ sales calls, I’ve developed and learned a little strategy that makes closing clients 10x easier. This strategy bolts on to the end of your questioning part of your sales calls and it’s served me well so I wanted to make a video incase it helps you too. I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

There are 4 things you need in place to make client acquisition easy for your agency, coaching or consulting business. My company is on a mission to help people put these 4 things into place so they can rapidly scale, grow and expand their businesses. I’ve spent many hours deliberating and critically thinking about how to make client acquisition easy and I think I’ve successfully distilled it down...

A close friend of mine sent me some email copy asking for my feedback. I sent her a Loom (12 min) going through it and how I’d change the copy.  She said it was extremely helpful, applied the changes and started booking more calls.  So I thought I’d upload it to YouTube, as it might be helpful for you too. I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

Discipline is the key to success. I don’t think there is anything more important than being able to do the work, consistently, in the face of adversity, emotion and distraction. Today’s video explains how I’ve built my discipline, providing you a new framework and idea to become more consistent. It’s pretty unconventional - I’m not going to tell you to have a ‘growth mindset’ or anything cliche, t...

About 5 years ago, I learned the secret to overcoming self doubt. This is something that has worked really well for me, and it might work for you too. Self doubt cripples a lot of entrepreneurs. We all know the cycle: feeling confident and on top of the world, ready to hit your goals, then one hour later feeling like everything is falling apart and that you’re doomed to failure. Today’s video addr...

The first milestone for most online entrepreneurs is $10,000 per month. It’s a pretty shiny goal and it’s the most common objective for beginners. When I started my first agency, it took me 6 months to get to $10k/mo. It’s supposed to take longer, however early on I realised something that massively sped the process up for me. It’s quite a controversial idea, but it’s worked for me and today I wan...

12 months ago, I made a video on why e-com is the hardest niche. It was well received and I got messages from lots of e-commerce agency owners telling me it was accurate and timely. I made some predictions in that video that have recently been unfolding - but I didn’t make the video to be right, I made it to warn people away from the shiny object that is the e-com niche. Most people pick the e-com...

If you don’t control your dopamine receptors, they will control you. Look at your life. It’s a product of your behaviour. Look at your behaviour; is it a product of the neurotransmitter dopamine?  Dopamine runs people’s lives, and most people have no say or control in the way they unconsciously behave because their relationship with stimulus is ruined by dopamine. Today’s video tackles this issue...

Your mindset is the best predictor of your success. You might know this, but you might not know how to act on it. I want to share with you a ‘hack’ that I used to improve my mindset and in doing so quickly scale my agency to $10k/mo (this was 5 years ago when I was starting out). I hope this technique finds you well and I hope you have as much success and fun using it as I did.  I hope you find it...

How do you achieve monk-like consistency and discipline when doing outreach, or an activity in business you don’t enjoy? How do we consistently do the things we resist doing and want to avoid? That’s the million dollar question. In today’s video, I attempt to answer it.  I say attempt, since it’s a big question and my answer may not be 100% right - I can only share what’s worked for me and how I’v...

Lead qualification is a touchy subject in sales. No one wants to waste their time, and everyone wants ideal perfect prospects. I have a pretty controversial opinion on this topic and a very contrarian stance that a lot of people disagree with and don’t like. Lead qualification & finding the right prospects is the topic of today’s video. It will help you find the right prospects, close more dea...

One delusion is see in the current internet business climate is the idea one needs to make big moves to get ahead.  Early on (sub $100k/mo), it’s seldom about the big decisions you make. Sure, it’s about who you hire and your niche etc, but it’s mostly about the micro decisions you make every day that really drive the needle forward in your company. When I started my first business, I was under th...

Over the last 5 years I’ve built my marketing agency to 7 figures. Today I recorded a video to explain my experience in the process, alongside what I learned during the journey. This video contains instructions on how and where to start, what you need to start and also how to get clients and start making sales. I hope you find it helpful - if you do, consider subscribing! Thanks, Charlie

To scale a business… Everyone wants to, but not many people know how. Today’s video gives you 2 foolproof ways to scale. I’ve used them to grow my income past $200k/mo in one business, and $100k/mo in another. These strategies literally cannot fail. Well, maybe they can, but I’ve never seen them fail. They’re covered in today’s YouTube video. Apply them and see the results! I hope you find it help...

How far are you willing to go to close a client? The answer to this question determines how easy it is for you to sign people up for your program, services or product.  If you really, really want the person to buy, they will (provided it’s a good fit).Too few people go the extra mile to get the deal across the line and in today’s video I want to share a strategy that’s helped me conduct 2300 sales...

Most humans never bother learning how to learn. They’re inefficient and gain knowledge at a snail’s pace, and this is why the majority of people can’t progress at the speed they want to. I’ve been learning non-stop for about 6 years (since I was 18). It’s by leveraging the knowledge I’ve acquired that I’ve built two companies, a seven figure marketing agency, and mutli-seven figure coaching busine...

Businesses that meet the needs, demands and wants of the market grow. Businesses that don’t, fail. I’ve learned that there is a cardinal rule to business growth, and if you abide by it things will be a hell of a lot easier for you. Today’s video explains this rule and will help you work your way through a struggling business to turn it around. I hope you find it helpful - if you do, consider subsc...