Imperium Podcast w/ Charlie Morgan

I recently finished conducting a coaching call with our paying clients where we talk offers, appointments, sales, and more. It’s about an hour long and filled with gems to do with client acquisition for marketing agencies. I’ve uploaded it to YouTube as it might be helpful for some people! I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

‘Latent conditions’ is a term I’ve created to explain a core facet of client acquisition. If you don’t understand latent conditions and how they work, you’ll never truly understand client acquisition. In today’s video I explain what latent conditions are and how they’ve made me millions of dollars with online marketing & e-learning companies. The video is linked in the comments if you want to...

I’ve been practising intermittent fasting for 5 years. It’s changed my life. Ever since I’ve started, my energy, focus, concentration, emotional stability & happiness have been through the roof. I’ve never looked back. I’d like to share my experience with you in today’s podcast.  Please note, I’m not a doctor or health professional. It’s worked for me, doesn’t mean it’ll work for you! I hope y...

If you want to scale a company, you need to observe nature. Nature is a near-perfect example of how businesses operate, scale and grow. We can extrapolate principles from the natural world into our business paradigms to build a more sound and objective understanding of how the world works and how the market influences our businesses. We can leverage this understanding to make better decisions, pil...

When it comes to appointment booking, most people make the fatal mistake of constant change. What this means is a serious lapse in judgement, whereby one does not consider the principles of systems thinking when trying to acquire clients. Latency is a rule in systems. If you don’t understand the term, you’re in for some real trouble in all your client acquisition efforts. So, as per usual, I made...

Aurelien joined Imperium 6 months ago.  6 months ago he was making $0/mo, had the odd client but no consistency. Struggle, doubt, pain and fear riddled his entire life and he was, in his own words, ‘lost’. Fast forward, he’s in a unique niche, making $10,000 per month. I love him to bits and he agreed to hop on an interview to explain how he used our program to facilitate this transformation. I re...

Just finished uploading part 2 of my 3hr subscriber Q&A session! In part 2 I answer a ton of questions from subscribers to do with SMMA growth, sales, appointment booking, service delivery. The lot! Some questions were pretty controversial too, and a lot of the time my answers were not what people were expecting. This should be helpful to anyone looking to start or grow their own SMMA/coaching...

I recently hosted a Q&A for subscribers and answered every question under the sun to do with SMMA growth. I’ve split it up into a 2 part video series. This is part 1. Part 2 will be uploaded on Friday. Last time I did this we got a ton of views and positive feedback, let’s go for another round! The video is linked in the comments if you want to check it out. I hope you find it helpful. If you...

Hey everyone. I just finished interviewing Michal. He’s one of our clients (and a bloody good one at that!). Michal joined us 5 months ago, making $13,000/mo.  He couldn’t break the glass ceiling, constantly spinning his wheels unable to routinely acquire new clients for his agency. Fast forward to now, Michal rakes in $25,000/mo with his agency and isn’t slowing down. That’s a $140k/year increase...

“All I want to know in life is where I’m going to die so I don’t go there”. Probably one of my favourite quotes, from Charlie Munger (not my namesake, I’m afraid). I remember reading this quote for the first time, 6 or 7 years ago at the start of my entrepreneurial journey. Someone recommended I purchase Poor Charlie’s Almanack, a $100 book comprised of the ‘wit and wisdom’ of Charlie Munger. As f...

Jimmy joined Imperium 7 months ago. In that time, he used our systems to take his agency form $40k/mo to $85k/mo. In his first week, Jimmy signed a client using our methods for an 18 month contract, worth $120,000. Not bad going. So I decided to interview him for your viewing pleasure! I hope you find today’s video helpful. If you do, consider subscribing :) Thanks, Charlie

Today’s video is about mental health as an entrepreneur. I hope you find today’s video helpful. If you do, consider subscribing :) Thanks, Charlie

Garbage in, garbage out, as the saying goes. Show me someone’s diet and I’ll show you how successful their business will be. If you eat shit food, you’ll produce shit work. Your body is connected to your mind. If you don’t take care of it, it’ll fuck with your mind. Your focus, concentration, energy & emotions go haywire when you don’t eat properly - a pretty solid disadvantage to have if you’...

I made $11,500 yesterday. I’m 24, dropped out of college about 6 years ago. Five figure days aren’t consistent every day for me, but they’re becoming more common.  As we grow and develop our company towards that 8 figure mark I am documenting my thought process, ideas and (most likely) mistakes. Today I wanted to share with you a video where I discuss the most important thing I’ve learned and got...

I thought I was productive until I discovered a new method to improving my health. Having implemented this method, I’ve found myself to be 10x more productive, energetic, focused and concentrated. Doing this has removed any brain fog I previously had and levelled out any emotional instability that was lurking in the shadows. It’s not a gimmick or shiny object - just common sense that, turns out, i...

If there’s a mistake I wish I avoided when starting my first company, it would be the one I talk about in today’s YouTube video. It’s common for early (or even late) entrepreneurs to be psychologically biased towards certain actions, or approaching actions in a certain way. I was fortunate to be educated by a mentor in my journey to remedy my biases and develop a new way of approaching tasks that...

Recently I finished a training session with Imperium Agency’s newest sales rep (we’ve now got 3). I recorded this training session, whereby I walked the new rep through a 4 step framework I have for a key part of all sales calls. Most people struggle with this part of the call in question, so I decided to upload the recording of the 1-1 to YouTube to help others. If you learn this 4 step process,...

What is the ‘best’ script for acquiring clients through cold channels? Today’s video answers this question. Nice and simple, no need for a fancy description. I hope you find today’s video helpful. If you do, consider subscribing :) Thanks, Charlie

The first 12 months of an entrepreneurs journey typically make or break them. The initial conditions set, the patterns formed and the beliefs laid out will craft their future. Starting a business is disgustingly tough. There’s no way to sugar coat it - it sucks. However, amidst the harsh weathers of early-day business, we can find glimmers of excitement, hope and confidence. Today’s video serves t...

4 years ago, when I was knee-deep in outreach with my first agency, I came across a study that taught me something about dopamine and psychology. It taught me about addiction. At the time, I was really struggling with consistency in my outreach. How to get up day in, day out, and stay consistent with the work no matter what. Something that, as i’m sure you’re aware, a lot of people (especially beg...

This month marks my 18th month of making YouTube vids. What I’ve learned about my personality during this 18 month period is that I can’t just do something for fun - I have to win. This desire to compete and win manifests whenever I play video games (or board games, don’t ask my family about our annual monopoly game), and it manifests on YouTube, too. Because of this, I’ve spent a long time thinki...

My first 90 days of SMMA proved very turbulent and not very fun at all. I experienced a horrific amount of ups and downs (both productivity wise and emotionally) and in today’s video I wanted to share my first 90 days with you to level with anyone frustrated trying to get a foothold for their agency. In this video I also talk about how much money I made in the first 90 days. I honestly think it’ll...

Today I want to talk to you about doing nothing. Literally, nothing. No work, no podcasts, no music, no stimulation of any kind. This isn’t a discussion about dopamine fasting, meditation or anything fancy. It’s just me talking to you about why, most days, I purposefully have periods of doing nothing.  The practice of doing nothing has drastically changed my life, improved my ability to think and...

Everyone knows most people’s attention spans in this day and age are screwed. People can’t hold their focus for more than 30 seconds on most platforms, and algorithms are tightening the content stream to forever be shorter and more gratifying immediately. I’ve fought this algorithmic tide of distraction pretty well.  I can focus for hours on end without getting distracted, and I want to share one...

To build great companies you need to hire great people. It’s impossible to point to any great company without pointing at the people who built it. I’m far from building anything ‘great’, but I’ve learned a few things about managing and training people since starting my two businesses, Northflow Consulting (a 7 figure agency we’ve now sold) and Imperium Agency (a multi 7 figure coaching company). I...