Imperium Podcast w/ Charlie Morgan

Looking to stand out with your cold email / messaging strategies? Pop over to amazon & order yourself a whiteboard, as this single piece of equipment can result in 5x-10x more meetings from your outreach efforts.  In this video, I share how exactly you can use the whiteboard, alongside your wonderful face to generate more appointments than you usually would.  I hope you find it helpful. If you...

$10k per month isn’t as hard as people make it out to be.  The first mistake that people make is simply putting this elusive figure on an imaginary pedestal, making achieving that number harder than it actually is.  The second mistake is simply channeling your energy into the wrong activities.  If you are under $10k per month, all you should be focusing on is outreach - simple as that.  Not funnel...

Goal setting is a fun but dangerous process at the same time.  Fun because it’s nice to sit down & put pen to paper as to what you want for the year, as that action alone fills you with an amazing amount of dopamine. But dangerous because many people go about setting their goals in the wrong way & as a result, set themselves up for failure before they even get started.  Setting goals is ni...

Struggling to pick a niche? Struggle no more, as Christmas has come early :) Today's video is a module directly from our unreleased program & will show you EVERYTHING you need to know when it comes to picking a niche.  I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

A lot of people talk about what it takes to get to 10k per month but very few show you their own experience in doing so.  In some cases, people want to remain private whilst in most cases, people are just teaching you things that they have failed to do themselves & therefore have no personal experience to back up what they are saying.  In this video, I walk you through how I personally broke p...

Hard work (alone) eventually stops being the answer for significant success.  Sounds controversial but it’s the truth.  Eventually, there comes a point in everyone's business where hard work alone will not get them to where they desire to be.  Sure, it will help you reach incredible heights but there are even greater heights to be achieved that require more than just hard work. In my experien...

One of the most valuable forms of currency available to us right now is pain.  Yes, you read that right; PAIN.  Now you may be wondering, how on earth can an unpleasant feeling be regarded as an incredibly valuable currency? It’s quite simple; the more pain you go through in the pursuit of your goals, the more likely you are to achieve your desired outcome.  Pain is the cost of success & we ar...

Burnouts are probably one of the most frustrating things as an entrepreneur.  You can have an incredibly strong mindset & all the willpower in the world but eventually, your body will tap out long before your mind does.  As a result, you're left in this delusional frame of mind thinking that you could have done more as you’re so locked in from a mental standpoint, when the reality is that...

So many entrepreneurs are stuck in a never ending seesaw of going up & down, being who they need to be for success one minute & then surrendering to their old self destined for failure the next.  One of the main reasons for this nightmare of an emotional rollercoaster is because people are unable to switch off.  They feel the need to stay at the very top at all times, no matter what.  The...

Even when equipped with incredible strategies, tactics & guidance, people still fail with pure ease. Why is that? They simply view anything that SEEMS detrimental as a crutch & thus give it power, which makes failure inevitable.  In this video, I highlight the importance of not giving things power & changing your perspective on things that look like crutches, when in reality they can b...

Ethan joined Imperium 10 months ago.  He was making around $1000-$2000 per month & was stuck in the glorified freelancer stage in business, where he had no predictable client acquisition system & no financial stability.  Fast forward to today, Ethan is now making multi 6 figures per year.  I love him to bits and he agreed to hop on an interview to explain how he used our program to facilit...

As humans, we have natural narcissistic tendencies & have a habit of loving things that we created or believed to have created.  This single trait in human nature has allowed me to sign over 400+ clients in my coaching business.  By letting your prospects be in control & feel as though that they have all of the power in the world, closing becomes effortless.  In this video, I share how you...

Getting clients without any case studies or results really isn’t that hard.  Don’t get me wrong, it’s far more difficult in comparison to when you do have case studies but it isn’t the end of the world if you don’t.  In this video, I share how exactly you can sign up clients with no case studies or previous results whatsoever.  The video is linked in the comments if you want to check it out. I hop...

Content is absolute king.  As much as I hate having my face plastered all over the place, it has done wonders for my business by helping us build an absolute mammoth of an inbound appointment setting machine.  Outbound is my first love & I will always cherish it but nothing can top an inbound monster that fills up your calendar on autopilot every single day with minimal effort.  In this video,...

Ladies and gents! In today’s video I sat down with the man, the myth & most certainly the legend, Joel Kaplan. In this 50 minute value packed training we discuss the best and most effective cold DM strategy currently in the market for appointment booking. It’s awesome and you’re gonna love it! Joel walks through his entire script, process and sales deck for the close. I hope you find it helpfu...

I’m not a fan of Instagram, which is ironic considering I’ve just joined it in recent days against my best wishes (cheers team).  What I am a fan of however, is high quality leads that can be delivered in a short space of time & that is something that Instagram can provide on a consistent basis.  I’ve personally used Instagram in the past to generate 1000s of leads for both my coaching busines...

20-30 meetings a day has become the norm in recent weeks.  Many of you have probably clicked on this video expecting to see a hidden outreach system or a magic pill that will automatically fill up your calendars (we’ve all been there).  Unfortunately, there is no magic pill & there is no fancy secret system.  The place where many people go wrong is that they assume that in order to get as many...

Niche saturation is one of my favourite things in the world.  Whilst many people tend to drown in terror & run far away from saturated niches, I run right towards them with a big fat smile on my face.  Sounds crazy right? The reason I love niche saturation is because it lets me know that there is an existing market that is in need of a solution AND it provides me with an opportunity to be bett...

As an entrepreneur, time is everything.  There are so many founders out there that have fallen into the trap of doing absolutely everything themselves.  Lead sourcing, email sending, follow ups, etc.  Sure, there are some things that you & only you can do yourself BUT I can almost guarantee that there are some tasks which does not require your attention at all.  For that reason, the first hire...

Today’s podcast explains the system we used to get DFY agency marketing clients a 80% appointment booking rate from leads, and a 80-90% show rate on those appointments. I hope you find it helpful. If you do, consider subscribing :) Thanks, Charlie

Struggling to book appointments & close deals? Outside of your appointment setting process & sales ability, It usually comes down to your offer & what you are actually pitching to your market.  You can have the best acquisition & sales strategies in the world; if you don’t have a bulletproof offer, you will struggle to stand out from the masses & fall short of achieving the rev...

'I can’t get clients’  Truth of the matter is that if you currently cannot get clients then you probably do not deserve clients.  Sounds harsh right?  It’s a bitter pill to swallow but in the world of business, we get what we deserve, whether it’s clients, incredible results, etc.  A common misconception is that volume should equal success when unfortunately, that is far from the truth; sendi...

I often receive DMs from people asking me how I’d start over or what advice I’d give to beginners who are starting their journey with SMMA. I’ve thought about this for a long time. There’s a lot of advice I would give if I was to go back in time to 18 year old Charlie, but there’s one idea I had that is so contradictory, idiosyncratic & weird that I couldn’t help but make a video on. This vide...

Today’s video explains a principle found in evolutionary biology that accounts for the majority of success I've had with appointment booking in my business. It’s called common descent. If you understand it, you have a massive advantage over your competitors, and acquiring clients will be a lot easier. If you don’t, you’ll forever be at the mercy of people that do. Warning: this video was very...

A successful business is just a collection of solutions. An entrepreneurs main role is problem solving. Understanding how to solve problems is critical to the success of your company, and if you don’t know how, you’ll forever be spinning your wheels, struggling to grow. Today’s video is centred around the premise of problem solving, more specifically, problem definition. It teaches you how to get...