Ignite Your Business® Podcast presented by GREENCREST

Sherre DeMao, CEO and strategy maestro, Biz Growth Inc., discusses the importance cultivating sustainable growth and leaving a legacy of prosperity for your business.

In episode 37 of the  Ignite Your Business® podcast, Howard Smith, president of Wilson Bohannan Lock Company, describes the guiding principles his family has followed to remain successful for over 7 generations and 160 years.

In episode 36 of the Ignite Your Business® podcast, GREENCREST CEO and chief strategy officer Kelly Borth makes the case for brand differentiation and the importance of effective brand marketing strategy. Discover why a brand must be more than a logo for long-term success.

In episode 35 of the Ignite Your Business® podcast, Kevin Minton, CEO of Chief Executive Boards International, discusses how top business owners can find and retain top-notch talent, how to develop great leadership skills in your star employees, and the importance of finding a healthy work-life balance.

On Episode 34 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming.  Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retainin...

Stefanie Jackson, owner of Stefanie Jackson Consulting, and an expert on generational trends in the workplace, discusses what millennials want in the work place and what insight can be gained from companies currently successful at attracting the best millennial talent. In this edition of the Ignite Your Business® Podcast, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, also discusses wi...

A merger or acquisition is a sensitive process for all parties involved. One major cause of problems for companies are rumors and misconceptions that can run rampant through all levels of employees and stakeholders, as well as communities surrounding the businesses. In this Ignite Your Business® Podcast, Kelly Borth discusses the importance of implementing a straightforward and transparent communi...

On Episode 32 of the Ignite Your Business® Podcast, GREENCREST discusses the importance of having a crisis communications plan on hand when the unexpected occurs.   Click here to learn more about GREENCREST. 

On Episode 31 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares ten things that all great brands have in common.  Borth talks about the top 10 things that businesses do to set themselves apart, including staying ahead of the competition and delivering the brand experience at every touch point.  Click here to learn more about GREENCREST. 

On Episode 29 of the  Ignite Your Business® Podcast , Ellen Grinsfelder, owner and innkeeper of The Inn and Spa at Cedar Falls,  discusses how she built her inn into a luxury experience in the heart of Ohio's Hocking Hills region, and discusses her plans for the future success of her company.  Click here to learn more about GREENCREST. 

On Episode 29 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming.  Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retainin...

On Episode 27 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares tips to enhance a business's lead generation marketing efforts.  Borth discusses strategies for ensuring that valuable lead generation efforts are not wasted at a company, including using the right marketing tool and defining a good lead versus a so-so lead.  Click here to learn more a...

On Episode 26 of the Ignite Your Business® Podcast , Charles Penzone, founder and chairman of Charles Penzone Incorporated, shares how he built a company that has become a household name in the community.  Penzone talks about how a company that started nearly 50 years ago has been able to stay true to its mission, remain a market leader and successfully transfer control to the next leader.  Click...

On Episode 25 of the Ignite Your Business® Podcast, Chris Kavinsky, art director at GREENCREST, discusses web design trends to look out for in 2019.  Kavinsky talks about the impact that new, advanced technologies and changing user habits have had on the landscape of web design, and shares current web design trends that marketers should pay attention to this year.  Click here to learn more about G...

On Episode 24 of the Ignite Your Business® Podcast , Jason Barger, author of "Thermostat Cultures," answers the question, "How do successful companies set the right temperature for their team culture?" Barger discusses the importance of company culture and shares ideas for how businesses can build better cultures and achieve cultures that help businesses expand with excitement.   Click here to lea...

On Episode 23 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses the importance of keeping up with "the intelligence revolution" as business owners. Borth talks about the ways in which current technological trends, such as artificial intelligence, the internet of things, blockchain, uber personalization and more, will change and — in some cases ...

On Episode 22 of the Ignite Your Business® Podcast, Dianne Grote Adams, president and owner of Safex, Inc., discusses the first 25 years of a business and shares ideas for the next 25 years of business growth.  Grote Adams talks about the importance of company culture, balancing fun and work and giving back to the community, and shares with listeners some of the most important things that she did...

On Episode 21 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about celebrating company milestones.  Lemmon discusses the importance of recognizing business longevity and best practices, and offers ideas for leveraging a milestone year.  Click here to learn more about GREENCREST. 

On Episode 20 of the Ignite Your Business® Podcast, Michael Ella, director of Family Wealth Consulting at Key Private Bank, discusses the importance of understanding the value drivers of your business.  Ella talks about growing and transitioning a business, value optimization strategies, closing gaps in a business' value drivers, and more.  Click here to learn more about GREENCREST.

On Episode 19 of the Ignite Your Business® Podcast, Rebecca Johnston-Gilbert, GREENCREST director of digital marketing, talks embracing the negative...negative keywords, that is.  Johnston-Gilbert discusses how including negative keywords in a Google Ads campaign can help improve campaign performance.  Click here to find out more about GREENCREST.  

On Episode 18 of the Ignite Your Business® Podcast, David Staley, director of The Humanities Institute at The Ohio State University and president of Columbus Futurists, examines trends that may impact business in central Ohio in the coming years.  Staley discusses the future of manufacturing, technology and retail and other future trends that will influence the way people do business for decades t...

On Episode 17 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses setting business goals in the New Year.  In preparation for 2019, Borth talks about setting new sales goals and offers advice to help businesses accomplish them. Click here to find out more about GREENCREST. 

On Episode 8 of the  Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses the power of a strong media relations program.  Lemmon discusses how changes in the news business have affected media relations. She also reveals tips for getting your story published as the number of opportunities to tell a story continues to grow.  Click her...

On Episode 15 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews George Barrett, executive chairman of Cardinal Health. Barrett talks about what it takes to lead a Fortune 500 company and gives tips and suggestions on how to instill that leadership into yourself and others.  Click here to find out more about Cardinal Health . Click here to f...

On Episode 14 of the  Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses how companies can inspire, motivate and connect with their customers by becoming a brand hero. Borth shares how championing a cause, innovating around the human experience, and making truly interactive brand encounters can make your company memorable. Click here to find out mor...