Ignite Your Business® Podcast presented by GREENCREST

Your company's website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it's the basis for how they will form their first impre...

Today, we are talking with Cheryl Stauffer, CEO and Principal of Crimson Design Group, a national design firm based in Columbus that specializes in hospitality, multifamily, commercial, and high-end residential interior design. Cheryl and her team have built a reputation for creativity and innovation in the design business, even throughout the COVID-caused shutdowns and slowdowns. Cheryl shares ho...

Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It's often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company's employees. To operationalize a brand requires a major shift in how the comp...

Search and hiring expert Alec Broadfoot discusses why making the right hire is even more important during the current environment with the coronavirus pandemic and a recession. Alec is the Founder and CEO of VisionSpark, a Columbus executive search firm that specializes in helping companies nationwide running EOS, or the Entrepreneurs' Operating System, find the right people for the right seats. H...

There hasn't been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed "non-essential" or serving only a fraction of your customers? And how do you revise your messaging so that it isn't tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020,...

Elizabeth Blount McCormick, president and co-owner of UNIGLOBE Travel Designers, discusses how her family successfully steered their family-owned business through dramatic shifts in the travel industry as well as three recessions. She also shares the creative ways they have worked to connect with customers through the coronavirus outbreak, and she talks about the outlook for corporate and leisure...

Expressing confidence and staying focused on business objectives is crucial to sustaining a team to be ready for the future. In this episode of the Ignite Your Business ® Podcast , GREENCREST CEO and chief strategy officer Kelly Borth offers ideas on how businesses owners can maintain strength and unity in their team so they can continue to focus on business goals during a crisis. Learn more about...

How can unique marketing solutions best help your customers as they recover from the crisis caused COVID-19? From virtual trips across the globe to showing support for local businesses, in this episode of the Ignite Your Business ® Podcast, we examine and showcase how some businesses found creative ways to support and provide much-needed relief to their customers during the pandemic.  Learn more a...

In this GREENCREST Ignite Your Business® Podcast episode, we discuss the rise of marketing automation and why it could be the catalyst that helps your business nurture high-quality leads and improve sales. Learn more about GREENCREST here .

Did you know that featuring a blog on your website can give you a 434 percent chance of having a higher ranking on search engines? In this GREENCREST Ignite Your Business® Podcast episode, we discuss how blogging can help your business amplify it's digital presence and attract new clients. Learn more about GREENCREST here .

Random drop-ins? Cold calls? In this Ignite Your Business® Podcast episode GREENCREST CEO and chief strategy officer Kelly Borth discusses the 8 sales tactics your company should rethink in 2020. Learn more about GREENCREST here .

What marketing trends can help your business thrive in 2020? From personalized content to video marketing, in this Ignite Your Business® Podcast  episode we explore how these creative marketing strategies can give your business a competitive edge that will boost your bottom line. Learn more about GREENCREST here.

What's the value in value-added, and does it work? In the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth discusses the four important components that characterize a "differential advantage" and how to make them work for your business. Learn more about GREENCREST here .

Gain market recognition that keeps your business top of mind with valuable prospects with tips in the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth, highlights important marketing channels that will improve market recognition for your company and ensure success for the future.

Derek Grosso, CEO and founder of Columbus Young Professionals Club, discusses his journey creating the country's largest membership organization for young professionals and how top executives can best utilize their millennial talent to grow their business.

This episode of the Ignite Your Business® podcast discusses why every business should include a strong media relations plan in their 2020 marketing strategy.

In GREENCREST's latest Ignite Your Business Podcast®, Rob Koehler, COO and co-founder of Flavvr, discusses the inspiration behind his dining experience app Flavvr, why Flavvr attracts top millennial talent and his journey transitioning from an office job at Wendy's to becoming a top entrepreneur.

GREENCREST CEO and chief strategy officer Kelly Borth discusses how top executives can help their team reach their business goals and objectives in 2020, and ways to avoid the common pitfalls that can deter progress.

This episode of the Ignite Your Business® Podcast explores the benefits of trade show marketing and how it can transform prospects into clients and generate buzz for your brand. https://greencrest.com/ignite-your-business-podcast/

GREENCREST CEO and chief strategy officer Kelly Borth discusses the winning checklist CEO's use to attract prospects and convert them into customers within the realm of digital marketing.

This episode of the Ignite Your Business® podcast featuring Rob Smith, owner and president of Armada Waste Ohio, a regional leader in comprehensive waste management and transportation services. Smith discusses the journey of growing his company across six locations from Cincinnati to Pittsburgh, and the key role that customer service played in developing Armada Waste Ohio into a major player in th...

Move over Millennials…Generation Z are the next powerhouse consumers! The latest Ignite Your Business® Podcast explores what appeals to Gen Z as consumers and how brands can connect with this unique demographic. https://greencrest.com/ignite-your-business-podcast/

Roy Getz, professional EOS implementer and business coach, and founder of Profit Guides LLC ,  discusses the best-selling book "Traction" and EOS, which stands for Entrepreneurial Operating System. He explains and why every business owner should consider the benefits of implementing Traction to develop focus and growth within their company.

Michele Lemmon, GREENCREST Director of PR/Account Services, discusses the importance of earned media and the role media relations plays in the current era of "fake" news.

Happy Birthday to the Ignite Your Business® podcast! Kelly Borth, CEO and chief strategy officer for GREENCREST, highlights the various topics discussed in GREENCREST'S first year of podcasts, with topics ranging from leadership, management, multi-generational companies, becoming a successful entrepreneur, and more. Check out this enlightening year of in-depth industry insights.