Ignite Your Business® Podcast presented by GREENCREST

In this Ignite Your Business ®  Podcast episode, Dr. Frederic Bertley, president and CEO, COSI, discusses strategy he used to lead COSI through transitions and the pandemic, how innovative marketing is the secret to long-term success and how businesses can prepare for health crises in the future.

What are Google retargeting ads and are they an ideal choice for your business? Find out in this Ignite Your Business ® Podcast episode, where we explore the industries that most commonly find success with retargeting and other factors to consider when using it as a marketing tool: https://greencrest.com/ignite-your-business-podcast/

Don't just survive – thrive! Tune in to the latest Ignite Your Business ® Podcast episode featuring Mike Derringer, area president and director of regional support for FocusCFO, and discover valuable insight into important business topics such as mergers and acquisitions, preparing for accelerated growth and taking accountability in business. https://greencrest.com/ignite-your-business-podcast/

Arguably, Human Resources has changed more than any other area of business over the last two years. Today, we are talking with Sharon Thomas DeLay, owner and president of GO-HR as we take a deep look into some of the important topics and trends business owners are facing when it comes to staffing, employee engagement, changing workspaces and more.

Google Ads campaigns are a great way to improve internet presence, however B2B companies must be careful with setup and strategy. In this Ignite Your Business ® Podcast episode , we go in-depth with the pros and cons of Google Ads and explore how when done properly, it can be a great tool to add to your marketing approach. https://greencrest.com/ignite-your-business-podcast/

As it applies to sales, what does it mean to "break the rules" and "change the game" to avoid common sales problems? Find out in this Ignite Your Business ® Podcast episode where Tom Thon, partner with Sandler Training by the Ruby Group, discusses the new rules for sales professionals and why it's crucial to adapt to change: https://greencrest.com/ignite-your-business-podcast/  

Will your business be ready when opportunity knocks? Make sure to tune in to this Ignite Your Business ® Podcast episode and discover tips to boost brand value and ensure that you'll receive a satisfying reward when it's time to cash in on your business investment. https://greencrest.com/ignite-your-business-podcast/  

Obstacles and challenges are an inevitable part of running a business. In this Ignite Your Business ® Podcast episode , Matina Zenios, president of Artina Promotional Products, discusses how her family business has overcome numerous hurdles throughout its 52-year history by thinking outside of the box.

Marketing efforts require a call to action in order to reach your target audience.  In this Ignite Your Business ® Podcast episode, we explore how the most effective CTAs (calls-to action) can guide your target demographic and help your business generate leads and encourage repeat sales.  Listen here:  https://greencrest.com/ignite-your-business-podcast/   #podcast #advertising #marketing #strateg...

What's the secret to 100 years of innovative marketing strategy and success? Find out in this Ignite Your Business ® Podcast episode where Mark Swepston, president of Atlas Butler Heating & Cooling discusses his family business's journey and how it has remained a leader in the industry for 100 years:  Listen here:  https://greencrest.com/ignite-your-business-podcast/

Unconventional Ways Keyword Research Can Be Used To Provide Crucial Business Insights

GREENCREST CEO Kelly Borth interviews Keven Prather of TransitioNext Advisors.    Disclosure: Keven P. Prather is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. www. SIPC.org .  TransitioNext Advisors® is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. OSJ: 2012 W 25t...

Columbus CEO Editor Katy Smith interviews GREENCREST CEO Kelly Borth about the firm's 30 years in business. 

It is a daily challenge to lead a team and keep morale up and productivity high. Leading a remote team means renewing your focus and commitment to management fundamentals.

Workspace design expert Darla King, president and CEO of King Business Interiors, a family-owned commercial office furniture, flooring and design company in Columbus has helped companies of all sizes with total move management, space redesigns, and even repurposing unwanted furniture for the benefit of nonprofit organizations. https://greencrest.com/ignite-your-business-podcast/  

GREENCREST is celebrating 30 years of doing business with 30 tips and suggestions from the business leaders we've interviewed in two years of the Ignite Your Business® Podcast. https://greencrest.com/ignite-your-business-podcast/  

Lori Kaiser, CEO of accounting and finance IT company Kaiser Consulting, is known for her innovative approach to recruiting and retaining high-level CPAs and IT professionals. On this episode of the Ignite Your Business® Podcast, Lori talks about how she grew her company of all part-time employees into one of central Ohio's largest and most-respected firms in the accounting industry. https://green...

As a CEO or business owner, how many times have you looked at your marketing options and wondered, "I just want to know which one is the best bang for the buck."  It's what every business owner wants to know — the secret to the magic marketing button that will open the skies and make it rain leads. Right?  This GREENCREST podcast takes a deep dive into the marketing health of your business, as CEO...

Joel Guth is CEO and co-founder of Gryphon Financial Partners, a wealth advisory firm that focuses on wealth planning and investment strategies for high net worth individuals, and on strategic exit plans for business owners, CEOs and corporate executives. Joel specializes in innovative and customized investment strategies for his clients. In this podcast, he discusses his firm's highly unique appr...