Ignite Your Business® Podcast presented by GREENCREST

Is your business using its tools and resources to build strong corporate athletes that add value to your business?   In our latest Ignite Your Business ® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of ene...

Let's be honest…many of us spend hours a day on our phones and computers!   For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business ® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital ma...

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business ® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace: https://greencrest.com/ignite-your-business-podcast/

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business ® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://greencrest.com/ignite-your-business-podcast/

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business ® Podcast episode , Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it's time to sell: https://greencrest.com/ignite-your-business-podcast/  

In this Ignite Your Business ® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business ® Podcast ! Listen as Derek fills us in on the changes that have fueled the organization's growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish...

For business owners, losing website traffic can be very concerning. In this Ignite Your Business ® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. https://greencrest.com/ignite-your-business-podcast...

In this Ignite Your Business ® Podcast  episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business. 

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business ® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-business-podcast/

What is said about your company when you aren't around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your "whisper" brand and the implications it has for future success in this episode of the Ignite Your Business ® Podcast.

Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business ® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://greencrest.com/ignite-your-business-podcast/

Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business ® Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United States. https://greencrest.com/ignite-your-business-...

The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business ® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignite-your-business-podcast/

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business ® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/

In part 3 of our Ignite Your Business ® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business ® Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and w...

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business ® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant lo...

In this Ignite Your Business ® Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring...

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podc...

In this Ignite Your Business ® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected "Great Retirement" of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future. https://greencrest.com/ign...

It's our last Ignite Your Business ® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business ® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with you...

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business ® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. https://greencrest.com/ignite-your-business-podcas...