Ignite Your Business® Podcast presented by GREENCREST

In this episode of the Ignite Your Business ® Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in t...

Thought leadership is a content marketing tactic used to build credibility and position company representatives as "go-to" experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to igni...

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio. 

Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business ® Podcast, learn three advantages to adding geofencing and geotargeting to your marketin...

 Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.

In today's technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it's important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business ® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business ®  Podcast episode.

In this Ignite Your Business ® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and bu...

While there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.

How can business owners create a championship team of advisors that helps them accomplish long-term goals? In this episode of the Ignite Your Business® Podcast, Rusty Cagle, president and founder of ASE Financial Advisory Group, discusses how business owners can align their top advisors to build strategy that leads to success.

Did you know that starting in 2023, Google will be banning third-party cookies from the Chrome browser? In this episode of the Ignite Your Business® Podcast, find out how third-party cookies work and how to update your company's marketing strategy to better adapt to this change.

Business owners and CEOs are faced with thousands of decisions every day, correct and complete data is critical to intelligent decision making, but what role do our emotions play in making the best decisions. In this episode of the Ignite Your Business® Podcast, Eric Pennington, managing partner of Spirit of EQ, discusses how Emotional Intelligence, or EQ, can help your business and shares tips on...

In March, Google annouced they will be sunsetting Universal Analytics, replacing it with Google Analytics 4 (GA4). GREENCREST digital marketing manager, Greg Stockmaster, discusses what this means for your business and how you can get ahead of the change.

GREENCREST celebrates the 100th episode of the Ignite Your Business® Podcast by bringing back our very first guest, Don DePerro, President and CEO of the Columbus Chamber of Commerce. Don shares what is on the minds of business owners now and how it has changed since our first episode.

Having a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from you...

There is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.

Do you feel like your business is stuck? Like you're just stagnant and you just can't find a way to move forward?  In this episode of the Ignite Your Business® Podcast, CEO Coach and Strategic Growth Advisor Tony Richards shares his tips for uncovering blind spots that may be preventing your company from growing and taking action to get back on track.

It is estimated that 55% of Americans will own a smart speaker by 2023. So it is no secret that voice search is becoming very important. In this GREENCREST Ignite Your Business® Podcast episode, GREENCREST's Kelly Galindo gives advice and insight on adding voice search to your company's overall marketing strategy.

Building a strong brand starts at the top and is centered around your "why." In this episode of the Ignite Your Business® Podcast, brand strategy and business growth expert Jim Hughes discusses how your intangible brand assets increase the overall value of your business and the importance of embedding your brand into your company culture. 

With Valentine's Day around the corner, now is a good time to show your customers some love. In this Ignite Your Business® Podcast, GREENCREST shares eight creative client-appreciation ideas that can help foster stronger relationships with your customers.

In this Ignite Your Business ® Podcast episode, discover the five digital marketing key performance indicators (KPIs) that can help you analyze if your digital marketing methods are hitting major objectives that lead to growth.

Discover the power of design! In this Ignite Your Business® Podcast episode, Mark Bryan, director of innovation & research and senior interior designer, M+A Architects, discusses the hottest developments in commercial architecture and innovative office design trends you can expect to see in the future. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business ®  Podcast episode, discover how user-generated content can foster a sense of community with your audience, and enhances the authenticity and credibility of your brand.

In this  Ignite Your Business ®  Podcast episode, Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa, discusses how you can prioritize your health and wellness, as well as your employees' health and wellness, during this holiday season and beyond. 

What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business ® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it's being used by top companies such as Disney and Starbucks to improve their marketing strategy. https://greencrest.com/ignite-your-business-podcast/