Ignite Your Business® Podcast presented by GREENCREST

On Episode 13 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Alex Bandar, founder and chief mischief maker of the Idea Foundry. Bandar discusses his business journey from finding inspiration in his sister's art to gaining recognition for Columbus makers on a national level. Bandar also shares his views on innovation and how Columbus busi...

On Episode 12 of the Ignite Your Business® Podcast, Rebecca Johnson-Gilbert, GREENCREST's director of digital marketing, explains how to make a successful marketing plan that will turn your analytics into meaningful numbers that are able to meet your business goals. From defining strategy, tactics, and key performance indicators, to implementation, interpretation and marketing integration, Johnson...

On Episode 11 of the  Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Kent Johnson, chief executive officer of Highlights for Children. Johnson discusses the history of Highlights for Children and what made a man with a doctorate in physics come to Columbus to join his family's business. Johnson also shares insight on where Highlights for Childr...

On Episode 10 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, shares her 12 steps to creating a successful marketing plan for Q4. Borth's step by step guide will ignite businesses and give sound business footing into Q1 and beyond. Click here to find out more about GREENCREST .

On Episode 9 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Crossland, owner, A Player Advantage Consulting and author of "The A Player: The Definitive Playbook and Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level". Crossland discusses how to attract and develop "A" Player personnel, what his almost...

On Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses how to properly leverage media relations into marketing objectives in the digital age.   Lemmon talks about how media relations is about building a relationship with a specific audience, the advantage of earned media over paid, and the transformation that media...

On Episode 7 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Malir, president and founder of City Barbeque.   Malir shares how starting small led him to thinking big. He also reveals some of the pitfalls and successes of establishing and running 39 company-owned restaurants, and City Barbeque's plans for future growth.   Click here t...

On Episode 6 of the  Ignite   Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, talks about how a chance encounter led her to reexamine how businesses dominate the marketplace and build brand advocates. Borth reminds business leaders how dominance happens, the steps and vision it takes to get there and how to map out a viable marketing strategy. Click here to find...

On Episode 5 of the Ignite   Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Janet Meeks, co-founder and CEO of Healthcare Alignment Advisors LLC., former president of Mt. Carmel St. Ann's Hospital and the author of the book "Gracious Leadership: Lead Like You've Never Led Before."  Meeks lays out why leadership begins with employee engagement, how to...

On Episode 4 of the  Ignite   Your Business ® Podcast, Rebecca Johnston-Gilbert, GREENCREST's director of digital marketing, unveils the inside secrets to social media marketing. From where your company should focus its online presence and measure success to claiming your business and maintaining reputation, Johnston-Gilbert provides tips and suggestions that will lead your business to social medi...

On Episode 3 of the  Ignite   Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST interviews Michael Schoedinger, president of Schoedinger Funeral and Cremation Services and advisory board member of the Conway Center for Family Business, about the importance of company culture. Schoedinger shares what company culture is, how it's integral to his family business and ho...

On Episode 2 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses the importance of looking into the future to predict trends, consumer buying habits and how to maximize profit by adjusting your business model.  Borth discusses tools, real-world implementation and how outside help can keep profit margins rising.    Click here to find out more a...

On the inaugural episode of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Don DePerro, president and CEO of the Columbus Chamber of Commerce, about "What's On the Mind of Today's business owners?" DePerro shares the insight he has gleaned since joining the Chamber two years ago, and he talks about the programs available to help business ow...