Sheryl Plouffe
Icons of Influence
You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...
Author
Sheryl Plouffe
Category
Podcast website
Latest episode
May 8, 2026
Where to listen?
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Episodes
My Behind The Scenes Video Set Up 30.09.2020 6:43
Here's how I have my desk and video producing area set up for working at home. Watch the full YouTube video here: https://youtu.be/Efy4WOCvYZw This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe
How To Multistream Zoom Meetings Using Restream 23.09.2020 6:59
Want to reach more people? Try multistreaming your next Zoom meeting to multiple social media platforms at the same time. Here's how to do it with my favourite multistream platform Restream.io ... Watch the full YouTube video here: https://youtu.be/ZyH81DWO_Io This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substac...
How To Make Your Online Training Searchable 16.09.2020 3:50
Want to make your online trainings and coaching even more valuable to your audience and clients? Make your trainings searchable. In this podcast episode, I share the tool I've used to create my own custom video search engine and explain the benefits of integrating this into your coaching business. Watch the full YouTube video here: https://youtu.be/5i2BwdwA66c This is a public episode. If you'd li...
Balance Is An Illusion: What To Strive For Instead With Connie Benjamin 09.09.2020 16:20
What a joy to chat about entrepreneurial 'balance' with bestselling author, podcast host and creator of My Fire Within Connie Benjamin. In this interview Connie shares her easy-to-recall acronym for living up to your maximum potential without sacrificing your sanity or your family in the process. Visit Connie at My Fire Within: https://www.myfirewithin.com/main Email Connie at: connie@myfirewithin...
Avoid This Messaging Mistake 09.09.2020 2:43
When I opened her email I was stunned. There were no fewer than 7 references to 'me' and 'I' over the course of this short communication. In fact, there was not one reference to the reader. Emails like these are ineffective in building connection to the reader/viewer/listener. Join me in a challenge to avoid this messaging mistake so that your emails get read, videos get watched and podcasts get l...
Should You Hire a VA To Make Video Content 02.09.2020 6:10
I'm a fan of outsourcing. But who should be charged with creating your video content in your business? Should production be outsourced to a virtual assistant? In this podcast episode, I share my 4P Framework and which of these steps are best suited to outsource to a VA. Watch the full YouTube video here: https://youtu.be/A0JlJbVoyA4 This is a public episode. If you'd like to discuss this with othe...
How To Use Facebook Live Screen Share For Webinars 26.08.2020 5:15
Want to be seen as an authority in your niche? Teach. One of the most popular ways to teach online is with webinars. Facebook Live Screen Share is a feature that allows you to share your slide deck presentation or webinar in real time with your audience. In this podcast episode, I share my tips for doing this seamlessly. Watch the full YouTube video here: https://youtu.be/adaextBqvYU This is a pub...
The Secret To Transitioning From Employee to Entrepreneur 20.08.2020 12:10
Do you dream of leaving your 9-5 for the time and schedule freedom of running your own business? Olenka Cullinan is the CEO of iStartFirst. She shares the secret to getting started on the right foot toward transitioning from employee to entrepreneur. To learn more about Olenka's work visit: www.istartfirst.com This is a public episode. If you'd like to discuss this with other subscribers or get...
How To Embed Video In Gmail Message 19.08.2020 5:41
Embedding a video in Gmail can be a little tricky especially if you want to include an image in the body of your message that links to your video. In this episode, I explain how to include a clickable image in a Gmail message using Canva and YouTube. Watch the full YouTube video here: https://youtu.be/1LDnMhG1ziA This is a public episode. If you'd like to discuss this with other subscribers or get...
How To Add A Subscribe Animation To Videos In CAMTASIA 12.08.2020 5:41
There's a trick to getting animations with green backgrounds, like the 'SUBSCRIBE' animation I use in my YouTube videos, to look good in Camtasia. In this episode, I explain to you you where I sources my free animations, how I keep this, and other video elements, organized for easy access and the secret to making your subscribe animation blend in with your editing project. Watch the full YouTube v...
Remove Black Bars Before Posting IGTV To YouTube 05.08.2020 3:40
Did you know that you can repurpose your Instagram Live videos and IGTV vertical videos to YouTube without those ugly black bars on the side? The trick is to edit the vertical video's background first before you upload to YouTube. In this episode, I explain to you exactly how to do this directly on my iPhone. Watch the full YouTube video here: https://youtu.be/6wxprulqtaA This is a public episode....
Forget Marketing Funnels DO THIS INSTEAD 04.08.2020 10:08
I wish I'd done this 3 years sooner. When I got wise to the fact that complex marketing funnels were actually keeping me from achieving the very thing they promise to do, everything changed. Don't make growing your business any harder than it already is. Do this instead. Watch the full video here: https://youtu.be/onrvZCnODGo This is a public episode. If you'd like to discuss this with other subsc...
Secrets For Creating YouTube Thumbnails 29.07.2020 13:07
Want to know how I create my weekly YouTube video thumbnails? Watch this demonstration on how I take the selfie picture I use and then create and edit my thumbnails to be colourful, eye-catching and mobile-friendly. Watch the full YouTube video here: https://youtu.be/T8QI-UVqiDQ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sh...
How To Create And Edit Memoji Videos For TikTok And Instagram 22.07.2020 12:20
Want to inject some fun and personality into your content strategy? Create and edit memoji videos for TikTok and Instagram. In this podcast episode, my animated alter ego 'Anne' guides you through how to create memoji videos using the Clips, Videoshop and InShot apps. If you're a coach, speaker, consultant or expert who's looking to build authority in your niche, use this strategy sparingly. These...
3 Keys To Post Pandemic Business Growth 17.07.2020 42:35
Every Wednesday at 3pm ET I conduct a free live training and then open the floor to questions. Register for Cash In On Camera LIVE! zoom.cashinoncamera.com Watch the replay here: https://www.facebook.com/391403814317802/videos/10222780111196817 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe
Increase Your Visibility With Video 13.07.2020 1:00:55
In May 2020 I was invited to speak to Janine Brolly's Inspire Women's Business Network. Listen to the audio from that training, conversation and Q&A. To learn more about Inspire Women's Business Network Email Janine at janine@janinebrolly.com For more resources from me visit: www.sherylplouffe.com or text me with your comments about this episode at 226-917-2038. Thanks for listening! This is a...
How To Broadcast A Zoom Meeting To YouTube 08.07.2020 6:54
Want to grow your channel? If you're already using Zoom video conferencing, you can leverage those meetings by broadcasting them to your YouTube channel. In this podcast episode, I share 3 ways that broadcasting a Zoom meeting to YouTube will help you create meaningful content and grow your channel fast. Watch the full YouTube video here: https://youtu.be/ymXl1Eu0HjY This is a public episode. If...
Best YouTube Video Script For Speakers HOW I PLAN MY CONTENT 01.07.2020 11:30
Want to know how to write a script for YouTube? Here's the secret. If you're a speaker, you don't need a script at all. But you do need a plan. That's what makes this the best YouTube video "script" for speakers. This is how I plan all of my live and recorded content including YouTube videos, live streams and even trainings. Watch the full YouTube video here: https://youtu.be/WDPoHnJG8hA This is a...
How To Share Keynote Slides On Facebook Live 24.06.2020 6:15
Want to take your Facebook Lives to the next level? Create a Keynote presentation and share it on Facebook Live. I love using ECamm to share my screen and go live on Facebook. If you're a coach, consultant, author or speaker you should already be live streaming regularly to build your brand. This podcast episode explains how to add a powerful visual element to your FB lives using ECamm. Watch the...
How To Monetize YouTube Videos Without 4000 Hours and 1000 Subscribers 17.06.2020 9:04
To be eligible for the YouTube Partner Program a channel must have at least 1000 subscribers and 4000 hours of watch time in the last 12 months. This video is for those of your who have not yet reached that level and are looking for ways to monetize your YouTube channel. In this podcast episode, I give you 4 ways to make money from your YouTube channel without 4k hours or 1000 subs. Pay particular...
ZOOM Video Breakout Rooms Stategy 10.06.2020 17:43
Stay connected, build your network and coach your clients with breakout rooms on Zoom. In this podcast episode, I give tactical strategic tips and ideas on how to effectively conduct breakout rooms including how many people per room, how long should breakout rooms be and other best practices to make your next breakout a success. Breakout rooms are multiple sub-rooms within a Zoom meeting where a h...
How I'm Getting Over 100 YouTube Subscribers Daily 03.06.2020 9:31
What would it mean to your business to gain over 100 new, targeted fans and followers EVERY DAY! There are 4 key steps to achieving these kind of results. In this podcast episode, I'll share the framework I use for myself and my clients to gain massive momentum, clarity and a system to follow to reach this milestone and get over 100 new YouTube subscribers DAILY. Watch the full YouTube video her...
Zoom Virtual Background iPhone 27.05.2020 4:01
Did you know that you can replace the backdrop of your Zoom meeting even when you join a video conference from an iPhone? In this step-by-step tutorial I'll explain to you how to access and use the Zoom virtual background feature on an iPhone. You can use this feature without needing a green screen. Change your background to anything you like when joining or starting a Zoom meeting from your phon...
The Most Underrated Canva Template For Business 20.05.2020 6:04
How did I get crystal clear and become hyper productive in growing my audience with video? I used an underrated, template in Canva. In this podcast episode, I'll explain to you which template I believe is indispensable for business owners and I'll demonstrate how you can emulate the mind map I've created that has helped me grow my audience 975% in 28 days with video on social media. Watch the fu...
How To Look Great On Video Calls | ZOOM Meetings | Facebook 13.05.2020 7:53
Want to look great on your video calls? If you use Zoom meetings or Facebook Live for business you want to look and feel your best on those video conference calls. In this podcast episode, I share 9 tips on how to look great on any video call including advice from experts in my network on how to look good and make a great impression from hair and makeup to webcams and backdrops. Wacth the full You...
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