Icons of Influence

Showing up, and creating businesses required Paula Telizyn to be visible in ways she hadn't expected. She's an expert at creating courage around the question, "What if nobody likes me?" Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Y7dlozgALXk This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, vis...

As a business owner of a multi-million dollar organization with 60+ employees, Nicole Pereira understands the rewards and challenges of operating a business and fueling its success. She has made it her life’s mission to provide other women with the business strategy tools and mindset mastery they need to be successful. She shares with female business owners strategies and tools she has personally...

Are you are ready to up-level your social media strategy? Blair Kaplan Venables is a Social Media Expert and President of Blair Kaplan Communications. In this episode, Blair shares an easy-to-remember acronym so that you can start using her Social Media Empowerment Pillars plus her tips for deciding what you should, and shouldn't, share on social media. Watch the full LIVE video interview here on...

Have you ever wondered whether creating a standalone online course or a hybrid course with LIVE teaching is better? In this episode, we're discussing the pros and cons of both, where you should start, and why. Samantha King is the founder of Fempire Builders. She coaches women to create + sell digital products and online courses so they can scale their business and have the freedom to work with dr...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Watch my full interview with Evan Carmichael here: https://youtu.be/i1QWUKXa1zM This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Reaching 1 million video views is a huge milestone especially for smaller YouTube channels. In this episode, I share my 4P Framework and the content creation strategies, tips, and best practices I used to get 1 million views organically on one video in 11 months. Watch the full YouTube video here: https://youtu.be/asQSYZhviPI This is a public episode. If you'd like to discuss this with other subsc...

It might sound simple but I've been in breakout rooms that were not properly conducted or timed out so that everyone gets an opportunity to speak. Don't be that person. I regularly host breakout rooms for global events. It's the host's responsibility to manage not only the topic, the conversation, the energy, the flow of the room but also the timing. I use the stopwatch on my phone. Watch the full...

In this episode, I'll discuss three ways that coaches, consultants, small business owners, speakers and authors can promote their products and services from their YouTube channel. There is some tech involved with these three methods so keep that in mind. If you’re brand new you might consider starting with low-to-no tech options first. 1. Marketing funnel 2. Work With Me Application 3. Book A Paid...

What makes a professional looking video? I think it has more to do with WHAT you say than the camera you used to say it. In this video I share my secret to pro video for coaches and consultants who want to make a lasting impact with their message. Watch the YouTube video here: https://youtu.be/EambkOCsLeI This is a public episode. If you'd like to discuss this with other subscribers or get access...

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But how can you be seen as a thought leader? It's about developing your own ideas, philosophies, methodologies, formulas, point of view. Watch the vid...

I recently shared this advice on one of my free weekly trainings. One of my amazing clients took it and ran...all the way to the bank. Within about 3 weeks she enrolled 6 women into her yet-to-be-created online course. Now she's getting paid to create it. You can do the same. Watch the YouTube video here: https://youtu.be/vPnoGkWVrbY This is a public episode. If you'd like to discuss this with oth...

When you're working solo or with a small team, you need to leverage your video content to as many platforms as possible. I repurpose my weekly videos to the Anchor.fm podcast platform in only a few clicks. Watch the full YouTube video here: https://youtu.be/ww2Pd9s_mlM This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouff...

I created 3 extra streams of income in 2020 that earned me thousands of extra dollars. In this episode, I share what I did, the thinking and strategy behind why I believe they worked so well along with suggestions on how you can emulate these for your own coaching or consulting business to make extra money this year.  Watch the full YouTube video here: https://youtu.be/gzAZwgd8Rb4 This is a public...

Your very first digital product should not be a premium-priced $2,000+ course. In this video, I share my own experience with digital product pricing, what to avoid, and how to put $3,000 in your pocket even with your first digital product, online course, or coaching program. Watch the full YouTube video here: https://youtu.be/yJmLTt0RQDo This is a public episode. If you'd like to discuss this with...

Looking to make some quick money in your business or a new stream of income? If you're a coach or consultant you don't need a fancy funnel to get make more money. All you need is a Zoom account, a paid Calendly account, and a payment processor like PayPal. Watch the full YouTube video here: https://youtu.be/ned6B-7XVSM This is a public episode. If you'd like to discuss this with other subscribers...

Online courses are a great way to turn your coaching into passive income. Here is my 3 step process to create videos for your online course as well as the tools and tech necessary to build your product. Watch the full YouTube video: https://youtu.be/xUPEcr1lHnY This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substa...

If you're a new or aspiring YouTube creator, YouTube #shorts is a great opportunity to increase your subscribers fast. In this episode, I give you 10 topic ideas for business owners, coaches, consultants, and entrepreneurs looking to get more subscribers on YouTube and grow their channel. Watch the full YouTube video here: https://youtu.be/ixUJxNOaheE This is a public episode. If you'd like to dis...

I could spend a whole day teaching captions. In today's episode, let's tackle adding closed (as opposed to open) captions to IGTV. This will increase engagement with your content and help it reach new audiences. Watch the full YouTube video here: https://youtu.be/xxIxuFTgDm8 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sheryl...

I recently upgraded my YouTube channel art. It looks so much better and it's all thanks to the little trick I'm about to share with you. I used my favorite graphic design tool Canva and discovered a way to model one of my favorite banner examples. In this video, I'll share the exact steps to 'banner-hack' and model your favorite YouTube channel art banner. Watch the full YouTube video here: https:...

InShot is one of my favourite video editing apps. Because I recently changed my branding I had to add my new fonts into the app. I thought I'd record the process and share it with you. You'll need the InShot and AnyFont apps to complete these steps in addition to access to your chosen font. I use Google Fonts in this demonstration. Watch the full YouTube video here: https://youtu.be/dJ8nnVvJ8rc Th...

Here are 2 quick tips to help you leverage your email signature to get more video views using Wisestamp. Watch the full YouTube video here: https://youtu.be/YCGL318v6jM This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Know you should be creating more videos to grow your audience? Here's how to create vlog-style videos on your phone AND add an Instagram-filter effect in a fraction of the time it would take you to edit on your desktop. NOTE: I have overdone the filter effect for demonstration purposes in this video. Watch the full YouTube video here: https://youtu.be/58NKnzsaILE This is a public episode. If you'd...

When you're wearing all the hats in your business you must be efficient and leverage your content as much as possible. In this episode, I explain how to use the Facebook Creator Studio interface to repurpose Facebook posts to IGTV in just a few clicks. Watch the full YouTube video here: https://youtu.be/5XWHkJqU9VM This is a public episode. If you'd like to discuss this with other subscribers or g...

Should you start with live streaming or recorded video? They both come with their own set of challenges. In this video I'll break down the pros and cons of both and suggest where to start. Watch the full YouTube video here: https://youtu.be/RJHwQnF2Nlg This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/su...