Sheryl Plouffe
Icons of Influence
You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...
Author
Sheryl Plouffe
Category
Podcast website
Latest episode
May 8, 2026
Where to listen?
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Episodes
How to Turn Claude Into a Thinking Partner, Not a Yes-Machine 08.05.2026 2:19
Most people are using AI wrong, and they don’t even know it. They ask Claude a question. Claude gives a confident, well-structured answer. They walk away feeling validated. But here’s what actually happened: Claude told you what you wanted to hear. That’s not a bug. It’s the default. AI models are trained to be helpful, which often means agreeable. And agreeable feels good until you launch the wro...
Divorce Isn't a Failure. It's a Turning Point. — with Becky Swanson 07.05.2026 16:18
Most people navigating divorce focus on surviving it. Becky Swanson built an entire methodology around something more strategic, making sure women don’t walk away from the process having left six figures on the table. Becky is a Certified Divorce Coach and ICF Professional who has carved out a niche at the intersection of emotional intelligence, financial strategy, and legal navigation. She works...
Depth and Trust Outperform Visibility Alone 11.11.2025 4:32
There was a time when visibility was everything. Post more. Go live more. Be everywhere. This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber. That was the mantra. And for a while, it worked. But something has shifted. Audiences have grown wiser. Algorithms have grown louder. And somewhere along the way, trust became the new metri...
Authority Is Built Through Demonstration, Not Declaration 08.11.2025 5:38
I’ve noticed a pattern over the last few years. More and more people are declaring themselves experts, sometimes after reading one book, finishing one course, or spending one weekend learning something new. They hang a shingle. Update their bio. Add “coach,” “consultant,” or “strategist” to their title. And then they wait for the world to believe it. But the truth is, authority doesn’t come from w...
Nida Leardprasopsuk - How to Become Irreplaceable and Differentiate Yourself 31.07.2023 20:34
Are you ready to stand out online as a world-class expert? Join us in this upcoming episode of Cash In On Camera as we dive into the fascinating world of becoming irreplaceable and differentiating yourself in the marketplace. Our special guest, Nida Leardprasopsuk, is a top-tier business consultant and former Fortune 500 executive with more than two decades of experience in business, psychology, a...
Estie Starr - From Likes to Leads: Crafting an Effective Multi-Platform Social Media Strategy 24.07.2023 21:13
Estie Starr shares her expertise in crafting an effective multi-platform social media strategy that transforms mere likes into valuable leads for your business. She reveals how to create a cohesive and powerful strategy that maximizes your online presence and drives real results. From understanding your target audience to leveraging the strengths of each platform, she provides practical tips and a...
Lindsay LaShell - Finding Balance: How to Delegate Effectively as an Entrepreneur 07.07.2023 25:26
Need to get things off your plate? In this episode of Cash In On Camera, we dive deep into delegation and its transformative power for entrepreneurs seeking balance and success. Our special guest, Lindsay LaShell, a renowned marketing activist and expert, shares her invaluable insights on the importance of delegation for entrepreneurs and provides practical strategies to master this essential skil...
Kitti Andrews - From Chaos to Clarity: How to Maintain Your Organized Space for Business Success 07.07.2023 17:03
Want maximum mental clarity, productivity, and unprecedented business success? Declutter! With over two decades of experience, Kitti Andrews has empowered countless individuals to overcome overwhelm and break free from the constraints of clutter, both physically and mentally. Tune in and be ready to take the first step towards a more productive, clutter-free life. Your future self will thank you!...
Miriam Villegas - Maximizing Your Business Revenue: A Mindset and Strategy Approach 06.07.2023 21:48
Get ready to elevate your business revenue with mindset and strategy! In this episode of Cash In On Camera, we sit down with the amazing Miriam Villegas, a successful mindset coach who has been trained by Bob Proctor, one of the greatest teachers of human potential and growth. Miriam shares her insights on how the right mindset and effective strategies can help female entrepreneurs maximize their...
Chantal Cornelius - Emotional Strategies To Stand Out 02.06.2023 20:53
In a highly competitive online world, it can be challenging to stand out from the crowd. Chantal Cornelius has a unique approach to marketing that focuses on building emotional connections with clients. In this podcast episode of Cash In On Camera, Chantal shares how to connect with clients on an emotional level and the impact this can have on your business. She provides practical tips for buildin...
Martin Salama - From Worrier to Warrior: Elevate Your Business Success! 02.06.2023 23:15
Brace yourself for an electrifying discussion on transforming from a worrier to a warrior and mastering the mindset for unrivaled business success with Martin Salama, The Architect of The Warrior's L.I.F.E. Code. Martin Salama's own life journey has been filled with unexpected twists, tragic losses, and tremendous triumphs. He shares practical strategies and insights on how to overcome wor...
Harrison Meagher - The Power of Presence: A Mindful Approach to Entrepreneurship 19.05.2023 24:50
Are you feeling disconnected from your true self? In this episode of Cash In On Camera, we explore the transformative power of presence and the profound impact it can have on our lives and businesses. Our guest, Harrison Meagher, shares his insights and experience as a Spiritual Love Coach and explains how mindfulness and awareness can help us reconnect with our true selves and access the wisdom o...
Amanda Abella - How to Shift Your Money Mindset and Boost Your Sales 05.05.2023 33:24
Shifting your money mindset is key to achieving sales success. In this episode of Cash In On Camera, we explore how our money mindset can impact sales success. Our guest, Amanda Abella, is a high-ticket sales trainer who specializes in helping clients overcome their money mindset blocks and achieve financial abundance. She is known for helping women coaches and consultants increase sales by 30% in...
Guy Cooper - Build Stronger Employee Relationships 05.05.2023 20:28
Are you a business owner looking to improve your relationships with your employees and create a more positive workplace culture? In this episode of Cash In On Camera, we sit down with Guy Cooper, a seasoned entrepreneur with over 35 years of experience in building stronger relationships between business owners and their employees. Guy shares his strategies and insights on creating a positive workp...
Tyler Horsley - How to Build a Loyal Network Of Powerful Connections 28.04.2023 25:00
Are you ready to take your networking skills to the next level? In this episode of Cash In On Camera, Tyler Horsley, successful entrepreneur, business growth expert, and CEO of Nuclear Networking, shares his insights on the importance of building trust and loyalty in business. Tune in to gain valuable insights that will help you build powerful connections and take your business to the next level w...
Amber Griffiths - The Key to Building a Legendary Brand 24.04.2023 20:31
Amber Griffiths will be joining us in this episode of Cash In On Camera, as we explore the importance of authenticity in building a legendary brand. She is a Maker of Legends and Brand Strategist and she will share insights on how to discover and amplify your unique voice to stand out in a crowded market. We will discuss the benefits of showing up fully as yourself, the 3 R's of brand-building...
Jen Szpigiel - Shifting the Paradigm: The Rise of Femme Leadership 21.04.2023 25:54
In this episode of Cash In On Camera, we explore the changing landscape of leadership and the rise of femme leadership. Our guest, Jen Szpigiel, is the founder and CEO of Becoming Iconic, a 7 figure global brand mentoring and elevating entrepreneurs in life, business & leadership. Jen shares her insights on revolutionizing how you show up in your life and business while welcoming pleasure, joy...
Brenden Kumarasamy - Become A Better Communicator With These 3 Daily Exercises 14.04.2023 18:05
Want to be a top 1% communicator in your industry? In this episode of Cash In On Camera, we are joined by Brenden Kumarasamy, founder of MasterTalk and a renowned communication coach, as we discuss his top 3 daily speaking exercises that can help sharpen your communication skills. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/a0NYU6b3td8 This is...
A.M. Williams - Unleashing the Power of Leverage: Strategies for Doubling Your Income 10.04.2023 25:37
In this episode of Cash In On Camera, we are joined by Breakthrough Performance Coach and Strategist A.M. Williams. For over a decade now, he's helped entrepreneurs double, triple, and even quadruple their income and productivity by helping them wake up the "sleepy parts of their business", and use the power of leverage to create more of the business and life they truly want. He beli...
Lauren Litt - Vanity Metrics: A Dangerous Distraction from True Business Growth 07.04.2023 17:27
Chasing followers and likes is hurting your business. In this episode of Cash In On Camera, Lauren Litt, CEO of Lil Shameless Plug, explains the seductive allure of vanity metrics and their potential to mislead business owners. Join us as we discuss real strategies for achieving sustainable growth that will stand the test of time. Whether you are an entrepreneur, coach or consultant, this episode...
Chris Mercer - The Art of Measurement: Unlocking the Secrets to Measuring Podcast Success 31.03.2023 30:47
Want to better understand your podcast metrics? In this episode of Cash In On Camera, we will be joined by Chris Mercer, co-founder of MeasurementMarketing.io and an expert in measurement marketing. Chris will share his insights and expertise on measuring the success of podcasts. He will reveal the secrets to unlocking the most important metrics that matter. We will also delve into the topic of me...
Shelby Janner - The Rise of Micro Media: How to Leverage Niche Audiences for Personal Brand Success 31.03.2023 18:01
Ready to take your personal brand to the next level? In this episode of Cash In On Camera, we will be discussing how to successfully build and leverage a personal brand using the power of micro media. Our guest, Shelby Janner, an award-winning PR expert, will be sharing her insights on the benefits of targeting niche audiences through micro-platforms and also explore various tactics and strategies...
Tracey Burnett - How To Start Non-Spammy Direct Message Conversations 27.03.2023 26:21
Do you want to know what to say in the DMs to start genuine conversations? LinkedIn Strategist, Trainer & Marketing Mentor Tracey Burnett joins the show to share how to send direct messages that don't feel spammy so you can find new clients on a consistent basis. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/qFuI1hVVNWA This is a public...
Adrian Chenault - The Art of Follow-Up: Building Systems To Stay In Touch 20.03.2023 18:35
Whether you're an entrepreneur or a seasoned business professional, this episode is a must-listen for anyone looking to grow their network and business. In this episode of Cash In On Camera, we explore the importance of follow-up in building lasting relationships in business. Our guest, Adrian Chenault, CEO and Co-Founder of Contact Mapping, shares his insights and experiences on how a systema...
Mark Carpenter - Techniques for Transforming Personal Experiences into Engaging Narratives 20.03.2023 21:38
There's a difference between recounting an experience and telling a truly impactful story. In this episode of Cash In On Camera, we'll explore the art of storytelling and how to effectively use personal experiences to craft powerful and impactful stories that engage your audience. Mark Carpenter, a renowned storyteller and author of "Master Storytelling", will guide us through th...
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